Pretavoir Blog

Dita Lancier collection

Thu, 03 Oct 2019 12:14:32 +0000

Dita has launched a new advanced lens technology for Land Sea & Air. With the highest levels of manufacturing, Dita Lancier frames offer maximum performance without compromise on quality on design and style that Dita are renowned for providing.

All sunglasses come with the DITA-Lancier inscribing on the right lens, as well as either the Land, Sea or Air motif to distinguish the lens' performance range.

The DITA-Land lens is specifically designed for driving, running, & cycling, to dramatically reduce blinding glare while fully retaining natural depth perception.
Red Bull Formula 1 Racing Drivers, Verstappen and Gasly are ambassadors of the Dita-Land range.

Max Verstappen : Dita Lancier LSA 102

Pierre Gasly : Dita Lancier LSA 701

The DITA-Sea lens has a specialized polarisation technology for beach, sailing & fishing which eliminates most of the reflected surface glare, without sacrificing on contrast. This makes it the perfect partner for those on or around the open water. Peter Burling , Olympic gold medalist and two-time World Sailor of the Year; ambassador of the DITA Lancier-Sea range.

Peter Burling : DITA Lancier LSA 701 POLARISED

The DITA-Air lens has been devised to enhance colour and contrast for maximum visual precision and minimal distortion for flying, hiking and climbing. DITA-Air ambassador Kirby Chambliss, World Champion aerobatic and air race pilot.

Kirby Chambliss : Dita Lancier DLS 101 02

View the full DITA-Lancier collection online now

Silmo Paris 2019

Tue, 01 Oct 2019 08:20:42 +0000

Silmo Paris 2019: an exciting array of new collections coming soon

Silmo is one of the biggest annual global eyewear events and we were delighted to attend again this year.

On arrival at the Parc des Expositions at Paris Nord Villepinte, we were immediately struck by the scale of the event. Stalls and excited visitors as far as the eye could see, we couldn't wait to see the products on offer.

We first had an appointment with our representative at Dita Eyewear. Their stall was enclosed and exclusive, giving a very luxurious feel. We were warmly welcomes and we proceeded to view the new collections of Dita, Thom Browne and Christian Roth.

One of our favourite pieces is shown below, a signature Dita front but with chunky arms. It has a beautiful titanium finish with stunning brown gradient lenses.

When we had finished viewing and purchasing the new collections, we had a short period of time to look around the event and we then headed into the centre of Paris to our hotel. We were very lucky to be staying in Hotel Parister on Rue Saulnier, a short walk from the nearest Metro station and within easy travelling distance of all of the main attractions.

The staff were extremely welcoming and took us to our rooms, they even offered a tour of the hotel prior to going to the room!

For the evening we dined in a local restaurant near the hotel called Le Régent on Rue La Fayette. It was understated but had delicious traditional French cuisine and exceptional waiting and bar staff. It was very popular with the locals and definitely worth a visit for an authentic experience.

In the morning we were taken to visit Thélios for purchasing brands such as Celine, Kenzo, Fred and Loewe. They are situated in a gorgeous Parisian townhouse on Rue Jean Goujon and have a museum-like interior with works of art displayed throughout.

We were shown the new collections and we were very impressed by the attention taken and quality applied during the manufacturing process. Some of our favourites by Celine and Loewe are shown below.

By the afternoon we had finished and we were gifted a lovely Louis Vuitton gift bag containing a guide book for the city of Paris. This helped us to have a busy afternoon viewing the sites in the city before heading to the airport for our late flight home

L.G.R - Handmade in Italy

Tue, 06 Aug 2019 08:58:55 +0000

The Handmade Italian Eyewear you need this summer.

The Story of L.G.R

In 1936, Raffaello Bini, was sent to Asmara, an Italian colony in Eritrea, by the Instituto Luce to photograph the war effort. When the war came to an end and his assignment was nearly finished, Raffaello was unable to walk away from the Asmara he had grown to love. He decided there and then to become an entrepreneur. He would import the finest photography equipment from Europe and sell it to the local Italian expatriate population. To do this, he rented a small store in downtown Asmara and started Foto Ottica Bini, where he would sell and develop Kodak film and sell Leica cameras.

Shortly thereafter, he expanded into importing optical frames and sunglasses from Italy straight from the workshops. In the years that followed, his store had earned a loyal following from the local Italian community. Raffaello however, a true entrepreneur also saw an opportunity to create products for the local African community. The year was 1953 and he noticed that few Africans wore shoes. He decided to start making affordable plastic sandals for the locals. In 1956 he opened the Bini Shoe factory, which in less than 20 years became the biggest shoe factory in Africa, producing more than 12 million sandals per year and employing over 1600 employees.

During this same time, he met his wife Nina and started a family. Life had turned out well for Mr Bini, who had seen an opportunity to establish himself in Africa and had taken it. Unfortunately, this happy part of his life came to an end in 1974. Eritrea was on the cusp of a civil war and the Italian colony was at grave risk. Mr. Bini stayed positive and did everything in his power to stay, but eventually the incoming government sequestered his factory and store along with all his possessions. With his family in hand, he returned to Italy where he remained for the rest of his life.

In 2005 however, he was given the opportunity to return to Asmara by special grant of the Eritrean government to collect his family’s belongings. He decided to take his grandson along with him. It was this very trip that started the story of L.G.R...

On this trip in 2005, Luca Gnecchi Ruscone visited one of the optical stores in Asmara, Eritrea owned by his grandfather. There he discovered a box of sunglasses, which had been imported from Italy 50 years earlier. Fascinated by the elegant design of the frames, Luca brought the pieces back to Italy. The news of his discovery spread, and instantly requests poured in for these unique sunglasses.

He tracked down the original manufacturers and began a small production of the authentic frames, respecting the traditional artisan methods of the past. Soon after, Luca began to sell them to exclusive boutiques all over Europe. Following much success in 2008, he participated to a showroom event in Paris, which resulted in his first published article in the prestigious magazine, Vogue France.

Every model is inspired by places and people from Africa. Asmara, Comoros, Dahlak, Albatros, Fez, Jambo…

Now a favourite between celebrities, L.G.R Eyewear can be seen on the faces of celebrities and Royalty from all over the world.

About the Eyewear

L.G.R eyewear is created with the concept of an everlasting object intended to accompany the traveller on endless journeys filled with adventure. Material selection is therefore at the very core of L.G.R. Only the best is sourced in order to ensure resistant and long lasting products. Cellulose acetate is used for its inherent durability and flexibility allowing the frames to adapt to the wearer’s face over time. Metal is used for its strength and design possibilities.

L.G.R eyewear is entirely handmade in Italy by three artisanal families, who build each frame from start to finish using traditional methods of production in order to deliver an authentic and noble product. L.G.R preserves Italian values and heritage through hard work by real people who have spent their lives specializing in this meticulous line of craftsmanship. The result is a genuine product that translates excellence through passion and authenticity.

The brand boasts the highest level of optical clarity in the world and the most effective protection available on the market. Cutting edge technology is at the forefront of lens selection and only the best quality tempered mineral glass is used. Three lens categories are offered to cover the many types of weather, situations and moments one can experience.

Photochromic lenses become darker as sun exposure increases, most useful for unstable light conditions. Polarized lenses selectively filter colour in order to maximize contrast and give a sharper vision, best for reflective surfaces such as asphalt, water and snow. Classic tempered mineral glass lenses offer a variety selection of colours. In order to achieve a unique and elegant product that evokes the essence of L.G.R, exclusive lens colours have been created for their frames, such as Vermillion and Aquamarine.

New Chloe Sunglasses Launched at Vilamoura

Mon, 24 Jun 2019 12:38:08 +0000

Pretavoir were invited out to Portugal, Vilamoura, to view the new Autumn 2019 eyewear collections for Chloe and Salvatore Ferragamo. We were honoured to travel to the stunning Marina Resort to choose exciting new peices for the site for you guys. What a job- but someone has to do it, huh?

Marchon, the eyewear manufacturer of brands such as Chloe , Salvatore Ferragamo , Nike, Calvin Klein and Lacoste ( to name a few), were hosting the event and we know that by judging by previous some previous events we were in for a treat!

From the get go we were blown away by the breath taking view from the hotel entrance of the Marina. We were not only attending the purchasing event but we were lucky enough to be staying in the same hotel as well. Tivoli Marina Vilamoura hotel used the conference centre to house the extensive range of new collections from each brand Marchon had to offer us. The huge suite magnificently showcased the shop-fit like presentation rooms that we were shown round.

A highlight for us handsdown was the presentation room for Chloe, leaving all the other Marchon brand representatives green with envy, from its impressive backdrop of the Vilamoura harbourside- talk about a window with a view! We were in our element purchasing new merchandise in such a beautifully allocated space.

We were not disappointed with what Chloe had to offer - they certainly made it easy for us. Our favourite peice was the new Carolina Pearl model which they have created from one of our bestselling Chloe Carolina introducing one singular pearl into the circular filament gold detailing. Also not forgetting some accessory eyewear peices that feature in the Chloe collection too: the gold Chloe eyewear chain; to hang the eyewear of your choice from your neck for new trending fashion as well as convenience, and the Chloe Reese Jewel eyewear which attaches to the end of your frame and elegantly dangles like a pendant earring from the back of your ear- fancy !

After gorging on all the stunning opticals and sunglasses for all the brands we retired to the oudoor terrace overlooking the harbour, with some much needed cold drinks, before freshening up for the Salvatore Ferragamo wine tasting later in the day. The founders son bought a Tuscan property and renovated it into a winery which produces polished wines that boast finesse.

The chilled Rose seemed to be the popular choice cooling everyone from the hot afternoon sun which flooded the terrace. Ferragamo sunglasses and backdrop featured at the tasting which allowed us to gt some snaps with colleagues and newly formed relations. The festivity then moved to the hotel pool area where we were greeted with a cocktail and invited to lounge at the poolside befre our buffet banquet. Portugese food complemented the evening which was held in the hotels elaborate outdoor marquee, and then followed by an disco DJ which left us to dance the night away.

Last but not least, we couldnt leave without sampling the local portugese coffee - who could resist. I am still in love with the tea cup served with it.

We had so much fun choosing from the new collections and socialing with all the Marchon team and fellow buyers from all over the world. A special thank you to Paul, our Marchon account manager for hosting the event for us and taking care of us whilst we were away- we are very grateful for you asking us to come out to visit you in Portugal.

Where will our next buying day take us... ?

New Age Celine

Fri, 14 Jun 2019 08:59:08 +0000

Early 2018 saw the announcement of Hedi Slimane as Celine’s creative director following the departure of Phoebe Philo. Here we enter the new Celine era.

As their eyewear collection begins to make waves, we have put together some eyewear looks inspired by the 2019 catwalks.

Hedi Slimane launched Celine’s first stand-alone menswear collection. The collection sets itself apart from other fashion houses by focusing on skinny, genderless tailoring and no streetwear in sight.

Hedi’s Celine is distinctively different from that of Phoebe’s and this is evident through the punk rock hems and biker inspired textures.

The Summer 2019 collection seen some looks that incorporate “old Céline” with the new. Pieces designed for the powerful, 24/7 woman whilst still having the distinguished Slimane rock-princess vibe.

Unexpectedly, Hedi Slimane paid homage to very original Céline. Classy heeled shoes, horsebit accessories, knee-length skirts and country girl colour palettes. This collection is truly Parisian and we are here for it. None other than a classic Aviator is the perfect addition to this style.

Blue Light and Protection

Thu, 30 May 2019 13:28:46 +0000

Trouble Sleeping? Frequent Headaches? Blurred Vision? Eye Strain?

If you’ve been experiencing any of these issues lately then it could be caused by the frequent interaction with Blue Light. When using computers, tablets or smart phone devices, each device emits Blue Light radiation that causes your eye muscles to work harder than they are designed to. Whilst this isn’t a major issue if you’re using such devices for less than 10 minutes at a time, if you’re using them for prolonged periods then your eyes can begin to experience eye strain and headaches and the Blue Light can stop the body’s natural ability to ‘switch off’. For many of us though, going without such devices can be difficult on a day to day basis, especially if you rely heavily on them for your job. After all, we now live in a society where technology is key to many roles, so it’s important that you can use these devices without the added implications that Blue Light can bring. With this in mind, the eye experts at Kodak have invented a new form of Blue Light cancelling lenses called BluProtect.

Matsuda Eyewear

Tue, 02 Apr 2019 09:47:22 +0000

CRAFT 250 Steps, 71 hours, and 13 Craftsmen. Each Matsuda design is crafted by hand in the renowned eyewear workshops of Sabai, Japan - requiring up to two years and as many as 250 steps to bring to life. This is eyewear created through 50 years of experimentation and creative exploration: each frame reflecting a unique journey from concept to construction. They never stop seeking new innovative techniques to express our ideas.

Using the finest metals in the world — titanium, stainless steel, sterling silver, and 18k solid gold — their master Japanese craftsmen transform raw materials into intricately detailed works of art, employing techniques few others would attempt: prioritizing quality over mass production.

Matsuda Japanese acetate forms are sculpted exclusively from an organic plastic derived from cotton and cured for over three months prior to construction. This delicate process produces uniquely rich colors with unrivaled strength and flexibility. Each piece is then hand-finished by master polishers who have apprenticed for 10 years to perfect their technique, producing a remarkably soft feel, sculpted for a lifetime of hard use. Matsuda Eyewear.. Never Ordinary...

Matsuda Sunglasses

Mulberry launches Eyewear Collection

Wed, 27 Feb 2019 10:41:10 +0000

Mulberry Launches Sunglasses Inspired By John Lennon And Kate Moss.

Visit Mulberry Sunglasses collection:
Mulberry Sunglasses
Mulberry Glasses

Eight Mulberry sunglasses styles inspired by eight British style icons: it’s fair to say that Johnny Coca has drunk the Kool-Aid since joining the house from Céline in 2015. The Spaniard has been waiting to launch lenses for some time – and, accordingly, workers in the company’s West Country factory have been sporting John Lennon and Kate Moss-inspired sunnies around Somerset to ensure the creative director succeeds in his mission to make a pair to suit everyone.

“I have been designing sunglasses for the last 15 years so it’s part of my process when designing a season,” Coca tells Vogue ahead of the February 13 launch. Eagle-eyed fashion fans will have spied opticals on Mulberry’s models in past catwalk shows, as Coca has used the accessory “to complete the silhouette and give the attitude of the season”. It was not until a license agreement with Italian eyewear specialist De Rigo was signed, however, that a production process began in earnest.

The frames fall into categories that each complement the ’60s-inspired spring/summer 2019 collection. "This was an era when distinctive eyewear silhouettes became synonymous with their wearers,” Coca shares of his sojourn to the Mod mood of the decade when researching the ready-to-wear. “We also looked at modern icons and the attitude that comes with wearing sunglasses. The bold styles add a fresh, playful edge to these retro influences."

The Kate, Jane, Emma, Charlotte and Gian styles come in chunky acetate, while Tony and Lenny are shaped from a lightweight metal wire. Enyd, a hybrid silhouette, also borrows the colour palette from the mainline collection and comes in hibiscus red and sorbet pink, as well as sensible blacks and metallics.

Is Coca confident he has created something different from the myriad sunglasses collections in the competitive accessories market? “They reinforce Mulberry’s statement and DNA,” he states matter-of-factly of not creating a flash-in-the-pan product.

Paul Smith x Cutler and Gross

Wed, 27 Feb 2019 09:14:28 +0000

Paul Smith x Cutler&Gross.. A match made in London.

"I've always had enormous admiration for Cutler and Gross, before we sadly lost him this year, Tony Gross was a personal friend of mine. The attention to detail and expertise that Tony practiced is still absolutely central to the work the company are doing today. It's been a joy to collaborate with them." - Paul Smith

Two celebrated British brands with harmonious views on design join forces to create Cutler and Gross + Paul Smith. The limited edition unisex collaboration comprises a single acetate frame design that is available in eight unique colour options inspired by the Paul Smith spring/summer ’19 collection. In direct reference to a central theme of the collection, the accompanying cleaning features one of Paul’s photographs.

Brand New - Atelier Swarovski Eyewear

Fri, 02 Nov 2018 15:51:24 +0000

As one of the most instantly recognisable brands featuring crystal embellishments, Swarovski have this year expanded further on their luxury products by offering their first Atelier Swaroski Eyewear collection. After 10 years of gorgeous designs with their signature crystals, Atelier Swarovski are now creating stunning sunglasses hand made in Italy with each model taking inspiration from the jewellery collections Moselle and Nile.

We were honoured to be invited to view this new collection at Swarovski's manufacturing location in Longarone in July. We are now delighted to offer them to our customers and we are sure you will love them too.

Each individual crystal is hand laid into the frame, a technique Swarovski named Pointiage®. The frames themselves are made out of high quality acetate or metal and are available in great autumnal colours such as black and also a range of pastels. The models are currently in round and cat-eye shapes which are on trend and can suit a range of different looks.

The sunglasses come with a complimentary leatherette case which also features an imitation suede lining.

Atelier Swarovski Eyewear epitomises luxury, a step upwards from their standard collections and certainly something which any fashion lover should have in their wardrobe.

Buy Atelier Swarovski Eyewear now here

Presenting Our Newest Brand - L.G.R

Wed, 24 Oct 2018 09:07:06 +0000

Sadly the summer sunshine is long gone here in Glasgow, but that doesn’t stop us adopting some lovely new sunglass brands.

We have just welcomed a brilliant new addition to our family of brands, L.G.R., an exclusive brand of Italian handmade eyewear products.

L.G.R. Luca Gnecchi Ruscone eyewear blends traditional Italian methods of craftsmanship, latest technologies and a history that dates back to Africa of the 40s. This deep-rooted heritage transcends every aspect of L.G.R.

Each model is inspired by and dedicated to inspirational people, times and places of Africa. Which is then translated into meticulously hand drawn illustrations, showcasing and honouring true artistry. The result is a genuine product where virtues from the past are transmitted through contemporary spectacles.

The Italian branded frames are appreciated by internationally acclaimed celebrities, models, photographers and designers. The frame photographed below is particularly a favourite of ours, worn by a member of the British Royal Family.

Prince William, Duke of Cambridge, has been definitely won over by L.G.R. William has been spotted in a pair of customized "Suez" sunglasses for the third time this year, most recently attending the Wimbledon men's final.

You can browse our full L.G.R Optical Collection here or if you would like a head start on summer you can find L.G.R Sunglasses here.

Garrett Leight California Optical

Wed, 17 Oct 2018 11:02:00 +0000

We are all excited to re-introduce this amazingly cool brand; Garrett Leight. This eponymous brand, out of Los Angeles (as our Stateside pals do say) nods with at least a little reverence to the godfather of Californian eyewear Larry Leight.. Yes, the Leight family is steeped in the business. Garrett's dad Larry was the founder of famous Oliver Peoples eyewear brand and therefore it's little wonder that the strong genes have directed and inspired Garrett to follow in Larry's footsteps.

Lets start with the basics, the foundation of all respectful brands, the quality of their products.

GLCO’s whole range has been made by hand by the same group of eyewear professionals that have honed their world famous skills with Larry for decades. This has made for an assembly of spectacles that have the feel, the weight, and the straight up magic you would only expect from a masterfully handcrafted pair of artisan glasses.

To give the brand it's full name; GLCO - Garrett Leight California Optical is inspired by icons such Arthur Miller, Greta Garbo, Charles Bukowski and their eyewear has somewhat instructed his pencil. There is nothing ostentatious about Garrett Leight glasses, with no visible logo. The brand hatched in Garrett's Venice Beach store in 2009 has grown quickly and takes shelf space in prestigious stores such as Bergdorf Goodmans in NYC as well as the company flagship stores in Los Angeles and San Francisco and of course online at Pretavoir... . Garrett also loves to collaborate with brands he admires such as Mark McNairy, Amélie Pichard and Thierry Lasry and we look to his rise and rise with great interest here at Pretavoir.

Tom Ford & Céline Autumn/Winter collections

Thu, 09 Aug 2018 15:47:00 +0000

Location, Location, Location.

We were honoured this year to be one of only a few UK retailers to exclusively view and purchase the new Tom Ford and Céline eyewear collections. We thought we’d take the time to give you an exclusive look at them and also to see the stunning location where they are hand crafted by local experts - Longarone, Italy.

On 1st July we flew out to Venice accompanied by our wonderful Marcolin representative. Marcolin are involved with the production and distribution of millions of eyewear every year, including such brands as Guess and Roberto Cavalli as well as their biggest brand, Tom Ford.

We were greeted by a Champagne reception and a feast of Italian delicacies upon arrival at our hotel in Cortina d’Ampezzo, 2 hours north of Venice. It was the beautiful Grand Savoia right in the middle of the town and situated in the shadow of the Dolomites. Primarily a ski resort, in summer it accommodates those who love outdoors activities such as hiking and mountain biking.

View from the Grand Savoia

The attention to detail within the hotel was stunning with many beautiful pieces of art comparable with the views just outside of the hotel. The town centre also features a good range of designer stores such as Moncler and Jimmy Choo for those looking for some luxury goods to take home.

Exploring the town of Cortina

Stunning artwork inside the hotel

Tom Ford New Collection

The following day we had an excellent continental breakfast and made our way to Longarone, a one hour drive down the mountains and we enjoyed the gorgeous scenery.

We started the day viewing the new collections of each of the brands. There is definitely an increase in trend in metal rimmed sunglasses and the new collections heavily feature bold colours as well as the ever popular black and Havana combination. Some examples in the Tom Ford range are below.

Some of the new Tom Ford sunglasses - autumn/winter collection

We were also given a sneak peek at the concept art which has inspired many frames of the new collection:

Origin artwork

Some bold new designs were featured in the brands, including this fascinating angular design by Roberto Cavalli:

Fascinating new design by Roberto Cavalli

We were also given an exclusive tour of the factory where we could see how much attention to detail goes into each individual model. It takes up to one month just to complete the finish on the acetate before each model is meticulously examined and put together by hand! We finished the day seeing and purchasing new Moncler, Ermenegildo Zegna and Guess frames which we are excited to bring to you soon.

After a busy day of viewing the brands we were taken out for a delicious meal at La Corte del Lampone back in Cortina. Set in a stunning location at the foot of the mountains with panoramic views, we enjoyed some of the best local specialities on offer and a spectacular thunderstorm to view whilst we were eating!

New Season Céline

The Autumn/Winter season will be dominated by large and unique shapes which come in every colour imaginable. This is especially true of Céline, who have provided an exceptional new range of eyewear through their new partnership with Thélios. We were delighted to be asked to view their new collections the next day on our trip. Moving on from the initial release in January, the new range for release around September features the same bright and innovative designs, with a noticeable high level of quality and finish to accompany it.

Samples of the new Céline eyewear collection

It is safe to say that Céline’s new range will not disappoint the seasoned fashion follower and might also impress those who previously only viewed Céline as a handbag and clothing outfit. They are even moving towards their first men’s eyewear collection which we hope to bring to you soon.

Whilst they are keeping things close to the chest and we won’t have the new collection just yet online, we hope to be able to offer them as an exclusive early in 2019, although until then locals can buy them exclusively in our sister store, i2i Opticians in Glasgow (The only Céline eyewear stockist in town!).

We are looking forward to putting our new collections online very soon for the Autumn/Winter collection. We take the importance of quality and authenticity as seriously as the brands do and we are honoured to have been invited as an exclusive set of customers for these brands. In the meantime, do have a look at some of our existing collections and we’ll be sure to let you know when the new releases arrive in stock!

Dior Runway 2018

Mon, 07 May 2018 10:00:19 +0000

"DiorClub1" visor from the Spring-Summer 2018 show. The black and white frame is adorned with the “J’adior” signature, while the yellow, transparent visor recalls the colourful world of the collection. The elastic, woven with the inscription “Christian Dior", is adjustable, guaranteeing comfortable wear. The yellow visor shields against both UVA and UVB rays.

Oliver Peoples 30th Anniversary

Thu, 03 Aug 2017 11:37:32 +0000

Oliver Peoples was founded in 1987 with the vision of creating an original, authentic collection of eyewear. To this day it remains the most prestigious and culturally distinctive eyewear brand in the world. A curated collection of intricately designed pieces is introduced in celebration of the 30th Anniversary.

The first step in creating this momentous collection was finding a distinctive and beautiful element to feature on each style, while searching through the extensive Oliver Peoples archive, a unique feather filigree was rediscovered. This hand engraved pattern, which adorns the metal components of each frame represents attention to detail and craftmanship. These values remain true through 30 years of history creating timeless, intellectual pieces and trendsetting fashion designs.

Initially launched in 1987, this season's milestone style is the 1955. This frame is reintroduced in new washed acetates and lenses for a unique look. Paying homage to the original and keeping true to the brands heritage, classic tortoise combinations are also offered. Available in both the original optical size and a new larger sunglass.

To honour the art of craftmanship, this collection launches two vintage inspired three-piece rimless designs with wash lenses. For a special niche offering, these intricate pieces feature the feather filigree detailing.

Oliver Peoples 'Desert Stories' by Peter Lindbergh

Thu, 03 Aug 2017 11:14:34 +0000

In celebration of the brand's 30th Anniversary, Oliver Peoples has partnered with the illustrious photographer, Peter Lindbergh for its latest campaign, 'Desert Stories'. Over his career, Lindbergh has ushered in a fresh standard of truth through his honest and intimate portraits.

The 30th Anniversary campaign's narrative follows four friends as they discover an abandoned diner on the back roads of the Mojave desert. Fashion icon Amber Valetta leads an all star cast of models who represent both the notable legacy of Oliver Peoples and the brand's aspiring future; including 90's male model de jour, Alex Lundqvist, current editorial staple, Jac, and newcomer Levi Dylan - son of Jakob Dylan and grandson to Bob Dylan. Valetta is no stranger to Linbergh's gaze. The supermodel has posed for his lens countless times over her career and the intimacy the two share is palpable through the images they create.

The landscape's picturesque joshua trees, striking mountain ridges and cloud speckled sky add cinematic depth to the black and white editorial. As the band of travelers explore the forgotten desert oasis, the viewer is invited to speculate on their journey: where are they going? where have they been? Desert Stories encapsulates a californian's tendency to follow their curiosities, stray from the beaten path and create unforgettable moments in the most remarkable places. These characteristics are echoed in the codes of Oliver Peoples; Never a trend, always in style ....

Moncler Sunglasses

Sat, 04 Feb 2017 14:58:00 +0000

Moncler Known for their symbolic luxury living in exceptional outerwear for the great outdoors now introduce Moncler eyewear . The Moncler sunglasses collection is hand made by Marcolin, the manufacturers of Tom Ford eyewear.

In 2015 Marcolin and Moncler announced the signing of a worldwide agreement for five years. We recently viewed six Moncler sunglasses. These six styles were available worldwide at Moncler boutiques, exclusively. However shortly afterwards Pretavoir is proud to have received the Moncler Sunglass collection.

The Moncler style is epitomised by its puffer down jacket which has had exponential increase in popularity over recent seasons.

The sunglasses are true to Moncler values: top quality materials, innovation and experimentation, merging aesthetic functionality, and technological research with iconic design elements of timeless style.Inspiration is take from the 70’s ski goggles, and the effect of the distinctive “boudin” manufacturing in the Moncler down jacket is recalled in models ML0001 and ML0002. The aerodynamic temples with a hypoallergenic cover distinguish the men’s acetate ML0003, and the unisex ML0004 frames. This guarantees a better fit on each face and it the look of high altitude goggles, whose anti-reflective lenses protect the eyes from the glare of snow reflection. A polarised lens version offering enhanced glare reduction is also available.

Strong colours and tint combinations echo the inside and outside of Moncler’s down jackets e.g.black and red, black and white or brown and yellow. The colours are applied on the temples and the frame front, or on the blinkers in styles ML0003 and ML0004. The leather blinkers are removable, turning a functional element into a stylistic fashion item. The blinkers help protect wind blown ice crystals in Alpine conditions and can be removed to relax into sophisticated sunglasses on a summer beach.

We're excited to launch the Moncler sunglasses and glasses collection on Pretavoir this month and look forward to hearing how our customers enjoy wearing them...
Moncler Glasses
Moncler Sunglasses

Mondaine Stop2Go

Sat, 04 Feb 2017 14:42:47 +0000

The iconic design of the Swiss Railway clock is clear in Mondaine watches. On a plain white face, these legible timepieces have black hand hour and minute indicators along with a red second hand with a large circle. What makes the Stop2Go different is that when the seconds hand reaches 12 it stops for two seconds, and then jumps ahead as the minute hand advances. The second hand completes a full revolution in 48 seconds..

According to Mondaine, Swiss SBB (Schweizerische Bundesbahnen) clocks have been doing this for about 70 years, with a Swiss desire for accuracy of course. In the 1940s SBB wanted the clocks in each of their train stations to be synchronised. Trains not only needed to be on time, but train stations each needed to keep the same time.

In 1944 a Swiss engineer named Hans Hilfiker designed a new synchronisation system to ensure clocks at each station kept the same correct using signals via telephone cables. The system would if necessary correct the clock at thousands of stations every single minute. The two second pause allows for each clock to be synchronised and the delay gives the clock the ability to correct any albeit unlikely error. Thus, the iconic two second pause each minute as seen on Swiss Railways clocks was borne. It is a unique aspect of Swiss culture, very much in line with the personality of their watch industry.

In the mid 80s watch brand Mondaine agree the license to use the iconic SBB clock face designs in wristwatches. In 2013 Mondaine finally captured the two second delay in a the Stop2Go. This timepiece is very much the same Mondaine Swiss Railways watch that we are used to. The Stop2Go doesn't just have a special quartz movement with the two second delay, but it also features a slightly redesigned case.

The movement is interesting, as is the new case design. In steel, the brushed case is 41mm wide and features a more modern, industrial design. A unique feature is the crown, which is designed to look like a rocker switch.

Inside the watch is a sophisticated caliber 58-02 Swiss quartz movement. Mondaine needed to use two separate motors to make the watch work with the hour and minute hands operating on different gear trains.

The Stop2Go features a premium AR coated sapphire crystal. If you aren't typically interested in quartz watches this is one of the few exceptions we would recommend. It really is an ingenious concept and interpretation of the real world SBB Railways clocks. Mondaine Stop2Go at Pretavoir

Dior Umbrage Sunglasses

Fri, 16 Sep 2016 14:18:43 +0000

Following on from this years star sunglass 'The Split' Dior has pushed eyewear innovation to new levels with a unique lens treatment showcased in this Autumn's 'Dior Umbrage'. Starring in the Winter 2016-2017 catwalk show this beautiful piece features distinctive, innovative mirror lenses with a foliage motif. Developed exclusively for Dior, they demonstrate cutting-edge craftsmanship. The retro-futuristic round front is a juxtaposition of Havana acetate, while the metal temples are adorned with sophisticated details. The green mirrored lenses with a foliage motif ensure 100% UV protection. Another example of the determination of la Maison to lead the eyewear industry You can buy these wonderful sunglasses from Pretavoir here..

Oakley Radar Pace Sunglasses

Fri, 16 Sep 2016 14:09:26 +0000

As part of their 2016 keynote at the world's largest consumer electrics outing in Las Vegas Intel launched their personal trainer sunglasses collaboration with Oakley.

This premium sports sunglass is full of clever sensors such as power meters, heart rate monitors and speed/cadence sensors with which the wearer can interact using voice control. The product was described by an enthused Intel CEO Brian Krzanich in his keynote as 'Siri for athletes.'

Radar Pace can answer questions such as 'How's my pace?', What's my heart rate?' The sunglass is linked to iphone or android as you train. This also allows you to play music from your itune catalogue as the Radar Pace boasts high end noise cancelling earphones built into the sunglass frame. You can also take (or reject phone calls) by tapping on the frame. Further, once you have completed your guided workout you can use Siri and ask 'Where is the nearest Starbucks?' You will then receive directions as you run (or walk) to your nearest latte stop.

We have witnessed the sunglass being used by an athlete on a treadmill at a Luxottica event this summer and could not help but be impressed. This first generation Radar Pace is a glimpse of the future. Selling price expected to be in region of £425. We will have limited availability from early October. The perfect Christmas gift for the tech loving fitness fan.. Register your interest here.

Dior Split sunglasses

Thu, 25 Feb 2016 15:22:00 +0000

Raf Simons has left his position of Creative Director of La Maison Dior, perhaps the overwhelming nature of the position became too much for the talented Belgian.. However, his final catwalk collection was a piece de resistance, a fitting legacy of his short lived tenure at Dior. In terms of our focus, the eyewear collections have been injected with life, passion and an electric vitality.

The Dior So Real has been a great success as have the Technologic and Reflected. The courageous shapes and lens treatments, flat lenses, mirrored stripes were confidently presented and went on to be must haves amongst A list, it girls and the bloggerati. The catwalk sunglass from February 2016 is no different. In 5 colours, each reinvented aviator 'Split sunglass' has solid metal thirds, top and bottom with a rectangular lens aperture coated in elegant yet modern mirrored hues including soft pin, sky blue and green. This Split geometric lens design will become an iconic accessory of 2016 and we consider this sunglass to be an iconic hero for Dior in the making, a fit successor to the ubiquitous So Real. Already seen on Rihanna at Spring/Summer show, watch the Dior Split become the sunglass of 2016... #dior

Frency & Mercury - Japanese, Titanium and Precisely On-Trend Eyewear.

Thu, 23 Apr 2015 14:25:00 +0000

You could easily be forgiven for wanting to add an 'h' to the word 'Frency' and start assuming this was a European brand, but Frency & Mercury is Japanese pedigree through and through. Started by Japanese designer Eque. M, their frames use materials such as titanium (from Japan, of course) and 18K gold extensively in their designs. The styles have a distinctly SoCal edge to them - which makes perfect sense: Eque. M (which I have no clue how to pronounce, nor what the 'M' stands for) spent his twenties on the West Coast of the USA, sampling its culture, fashion and design.

Many eyewear brands use the term 'handmade' in their marketing - which can occasionally be questionable, because what does handmade actually mean? But F&M's claim is very much believable and it's quite clear that to them, 'handmade' means a highly skilled craftsman has used hand tools to construct each frame - it really shows.

In terms of style, there is a clear traditional influence, with features such as the curl side on the Pilot Bottle frames and leather eye guards on the California frame. This traditional influence is complimented with modern style choices seen on the catwalk in recent seasons, such as the flash mirror lenses seen on the Egoistic Sunday II. The use of either pure or beta titanium throughout the collection has allowed the use of extra material without making the frame un-wearably heavy, meaning frames can feature embellishments such as double bridges (on the excellently-named Burly Lion) and metal temple and end tip decoration (seen on the Agent). As is the norm amongst higher-end brands, obvious branding is non-existent, although most of the designs are distinctive enough that a connoisseur of good eyewear would know.

Prices start from around £250 ($380 US dollars), and include male and female specific styles. View them here.

Frency & Mercury is the perfect brand for fans of Dita, who offer similar attention to detail and a true, handmade quality.

Paulino Spectacles ( and sunglasses)

Sat, 28 Mar 2015 15:35:39 +0000

Paulino Spectacles was born out of a historic family reference, one inspired by iconic models that marked an age but still retain the capacity to reinvent themselves, for in today’s world eyewear is no longer simply a sign of stature and erudition – it is also a statement of self.

Paulino Spectacles is inspired by the icons of the past but builds on them to suit the features of today's individual face; it harks back to the sensual and elegant golden years of American cinema, to the style of the divas and heartthrobs of yesteryear.

It is a clear reference to the glamour of those very actors and actresses and updates this style for the sophisticated user of today, each piece chosen to accentuate personality – by reinterpreting models that by their very singularity add a unique personality to each face.

Each model is chosen as a way to stress personality, reinterpreting pieces that by their very singularity personalise a look and visual identity.

Paulino Spectacles undergoes a detailed manufacturing process with recourse to specific parameters so as to optimise the physiognomy of each individual. The collection also pays particular attention to the changing tones and luminosities of the acetates.

An increasing number of people, by way of professional development and leisure, have adopted the new communication technologies, namely computers, and have become a target for using eyewear.

This group of people is more aware than ever of the importance and need to combine a visual acuity and visual protection with the concept of personal image.

The Paulino Spectacles brand is marked by a simple style of solid and refined lines, each piece crafted to a specification and design that balances perfectly on the face and highlight the unique features of each user.

Take inspiration from the past, and make it new again... View Sunglasses Collection | View Glasses Collection

Entourage of 7

Wed, 17 Dec 2014 15:45:48 +0000

There appears to be a real eyewear creative scene in LA right now with perhaps the 'Godfather' being Larry Leight of Oliver Peoples fame.

Many of his apprentices and godchildren have been inspired to spread their wings, founding brands such as Barton Perreira, SALT and of course Garrett Leight, Larry's son is a very shiny star amongst this pack. However, it is Entourage of 7 again 'out of California' that has become the latest fave amongst the bespectacled Hollywood set. Tom Hanks, Samuel L. Jackson, Ben Stiller, Gary Oldman and many more are turning to EO7 for an updated look.

Jakob Talbo one of the seven founders of EO7 cites LA as inspirational an ever-changing multicultural melting pot, "we find joy in pushing forward, constantly reminding ourselves to always be courageously creative. We aim to design beautiful spectacles for our rockers and rollers, lovers and sinners at Venice Beach – the birthplace of Entourage of 7"

The brand insists on only the very best manufacturing processes in Denmark and Japan using Italian acetate, Japanese hinges and Danish flair. Pretavoir is excited to welcome EO7 to our collection and hope you like what you see...

Pret Loves LFW Street Style

Wed, 17 Sep 2014 14:50:48 +0000

Another season of LFW has flown by in a flurry. From the showrooms to the streets, London's fashionistas were out in force with their spectacle game on point. Sunglasses are a staple in any self-respecting fashion lovers handbag, and with some gorgeous weather, the FROW and beyond had the best specs trends on show.

We spotted everything from pop art inspired designs that to bold floral frames worn by top bloggers, designers and fashion editors alike. Some frames remain popular (those Miu Miu Raisors are sticking around for another season) but we loved seeing colour become more popular as well as a shift towards bigger and bolder shapes.

Our Top Picks

Tickled Pink
This one's been on the undercurrent for some time now, and it looks lie the micro trend of pink specs we reported earlier in the year has become one of this seasons top looks. Worn with mirrors, avant garde shapes or colour co-ordinating with your hair, this look is fun, feminine and a great way to make a statement.

Monochrome
This trend shows no sign of letting up. It's a classic and super easy to wear, with a real focus on shapes and texture. Go for a bold structured frame. Exaggerated cat eyes and strong silhouettes are the only way to wear this trend.

Go Big or Go Home
Subtly was non existent this season. It was big on shapes, colour, embellishment and design. Mirrors look like they are keen to stick around though paired more with pops of colour rather than traditional aviators. We love this move towards something more decadent, showcasing a willingness to play with fashion and eyewear.

Did you see any great spec style? Send us your favourite looks to @pretavoir using #pretloves.

5 Ways to Make the Most from your Glasses.

Wed, 03 Sep 2014 15:13:00 +0000

When you are getting ready for a night out, is your outfit (and confidence) brought down by your frames? Pret knows glasses can not only add to an outfit but can completely highlight your best features, or even make it MORE beautiful that before! Glasses aren't just for seeing everything around you, once you find the perfect pair they can change the way you see yourself. Check out our top five tips on how to make the most out your glasses.

It sounds silly but you would be surprised at the amount of people who are wearing glasses that are too big or too small for their face. The maths behind it is really simple; if you have a smaller face, go for frames that aren't too wide, and vice versa. Try on loads of pairs and find a shape that generally suit you. Once you have narrowed down the styles of frame you will find it A LOT easier for online shopping. Don't get caught up in what your friends or celebrities, eyewear is a personal choice so choose a pair that make you happy. Most rectangular shapes suit anyone, no matter what age. If you are looking for something a bit bolder the Wayfarer is another classic frame that suits most face shapes.

It's so important to get the prescription that is right for you. If you have been given a prescription that is too strong or too weak, you may have some problems headed your way. If your glasses have been made too strong it can cause problems such as crossed eyes and headaches. A prescription that isn't strong enough can worsen vision as your eyes will be working hard to make up for the weak prescription. Constant squinting and straining is as tiring as it sounds, just make sure you get the right prescription from your local optometrist . Make sure you ask for your Pupil Distance (PD) if ordering online as this will be required to make your lenses perfect for your eyes only.

Even if you have the worst vision, thanks to technology you don't have to put up with the embarrassment of thick lenses. Having nice thin and clear lenses really works wonders both in person and in photographs.

Choosing what colour of glasses to get can be a tricky one. Of course, you can buy different colours to match different outfits (which can be fun but expensive), or you can go with something a bit more neutral to go with anything. Black frames are a firm favourite with most but do not forget other hues which compliment both skin tone and bright colours themselves, like tortoishell, navies, metallics and nudes. We all are guilty to gravitating to our favourite colours, but that doesn't always mean they are the best for you.

Who cares if you wear glasses? Nowadays you can look and feel amazing wearing anything if you wear it with the right attitude. Walking around with your head held high pulls together any outfit and never forget, nothing goes better with a good pair of frames than an even better personality.

Do you have any tips for getting the most from your frames? Make sure you Tweet them to us!

Kit Harington is New Face of Jimmy Choo

Thu, 28 Aug 2014 09:25:00 +0000

27 year old British actor and Game of Thrones heartthrob Kit Harington was announce as the face of Jimmy Choo's mens line. JKit Harington embodies a carefree London playboy attitude, making him the perfect fit for their new line of mens luxury goods. Kit himself is thrilled to be part of the campaign "ÛÏIt is incredibly exciting to work with a brand that is so highly regarded in fashion so it is a real honour to be the face of their campaign. The shoot was great fun and the location was stunning with panoramic views across LA and working with Peter was an amazing experience, he is such a talented photographer and gave great direction." "Kit was the perfect choice for the campaign -- he has an innate confidence and projects a playfully rebellious nature," explained Sandra Choi, Jimmy Choo's Creative Director. "He has an overtly masculine style that feels effortlessly cool and a great sense of humour, and beneath that intensity he is a true gentleman."As the face of not only the new scent Jimmy Choo MAN, Harington also represents the Carrera by Jimmy Choo glasses. We think he's an excellent choice for the Jimmy Choo man and looks absolutely incredible in the campaign images.What do you think?

Interview with Tens Sunglasses

Wed, 27 Aug 2014 09:08:00 +0000

The trials and tribulations of an Instagram Addict are all encompassing. Constantly looking at everything as potential picture perfect content, the nerves that come during the editing process and the anxiety that follows when you forget a hashtag. The Instagram Junkie can be difficult to diagnose but what if you could turn your addiction into your everyday surroundings? Tens sunglasses wanted to take their addiction from their phone screens to their lenses. Pret got chatting to one of the founders Marty Bell on their story, what makes them tick and of course, their favourite filter. #PretInvestigates

Wouldn't it be perfect if you could live life through your ÛÏValenciaÛ filter? If you have ever said anything along the lines of, ÛÏThis will be perfect for WaldenÛ or ÛÏDontcha just love LoFi?" then it is about time you take the next step into filtering with a pair of Tens Sunglasses. The bright idea came to the three long time friends on a grey and dreary day driving to Inverness in their radioless beat up Corsa. Fed up, it was the simple social media-age old question:

"Why can't we photoshop real life?!"

Being born and raised in Scotland it doesn't come as a surprise that Photographers and Filmmakers Marty Bell, Kris Reid and Tom Welsh were fans of warmer (looking) climates. They sought out to tweak the traditional cold and drieche landscapes that surrounded them and figure out a way to make everyday life warmer, brighter and altogether better ÛÒ essentially a real life photo filter without all the technology, and Tens Sunglasses was born.

"What if we found the perfect tint?!"

Together the team had it all and with their joint mix of creative eyes and contacts within the industry. They got to work straight away and after three years, the first Tens product was available for Pre Order via their indiegogo campaign. After completely smashing their targets, Instagram addicts around the world rejoiced as the team found the perfect lens to bring instagram offline. The life changing sunglasses work with the warmth of the sun to enhance everything you see, creating a filter for your eyes only. While dimming the brightness, they also managed to intensify your surroundings and setting the perfect scene. Now if only you could double tap.Since their first delivery in June, the lenses have been tried and tested by people from all over the world showing their life through Tens. Marty and the Team were shocked to read that Yahoo thought the tint was closest to Kelvin, pah, our money's totally on Valencia...

"The thing is with Tens, is that the filter through the lens changes, whether you are looking at the sky or beach or even in a nightclub"

So many people base which sunglasses they buy based on the style and shape of the frame where as Tens is all about the lens. Starting off with the classic Wayfarer shape, the lads at Tens did't want to take away the focus of what Tens is all about - making the world around you look and feel better.

"We feel that everyone concentrates too much on how their product looks and how they look in it as opposed to how it makes you feel"

The future of Tens is certainly as bright as their filter. With some new frames being added to the mix including a Clubmaster, they are now researching future collaboration possibilities. We of course had to ask if they would be developing the lens to fit prescriptions and the answer is a bit fat yes, it is just a matter of time. Since launching the brand has already been inundated by enquiries from countries all over the world - not bad for a kickstarter company that's only a few months old right?

"The one trip collaborations will be really custom, different and limited, we want to make sure Tens stay accessible to everyone who want to see the world differently"
Pretavoir's Betty giving the Tens Lens a try for herself...

All the glasses are shipped straight from Glasgow, Scotland and although they have found worldwide success, Scotland has been super supportive of the young brand. Tens is a sunglasses brand defined by the idea of filtering everything around you and heightening the senses without all the apps and cameras. Who needs Instagram Anonymous when we have a real life photo filter? Thank you for saving us from ourselves, Tens. Have you tried Tens? Tweet us and let us know what you think!

Pret Loves: Blogger Faiiint

Fri, 22 Aug 2014 12:39:00 +0000

If there is one thing we know, is that you can never come between a blogger and her Ray Ban Wayfarers. Meet Stephanie Brown AKA Fashion Blogger Faiiint. A girl after our own heart, she loves the darker things in life and don't think that it is in a glass half empty kind of way. She lives her life as Henry Ford would, having everything in any colour as long as it was black (including her Ray Bans!)

Stephanie presents a beautiful aesthetic throughout her blog showcasing what she is up to, where she is and of course what she is wearing. There is the occasional appearance of her gorgeous fluffy puppy which - lets face it - just adds the perfect monochrome accent to each outfit. We have the biggest style crush on her simply due to her ability to make every all black outfit look completely different. We chose some of her favourite looks and caught up with her for a quick chat.

First things first, what made you choose the classic Ray Ban Wafarer?

Wayfarers are timeless, they work with everything & have that classic rock'n'roll, movie star kind of look which I love.

Who is your ultimate eyewear icon?

I love Angelina Jolie in her aviators, I wish I could pull them off that well!

Is there a style you love but you dont think you could wear / pull off?

I really love the way the huge round frames that have suddenly become very popular look on other girls, but my face is so angular & square, they just look awful on me.

Glasses, contacts or simply for the sun?

Purely for the sun & hiding behind when I've not had much sleep too!

Oh yes, perfect for hiding those post party circles! Speaking of which, what is your favourite memory of this summer?

It has to be finally launching the first pieces of my clothing line & getting the store up and running. I've spent most the summer working on that instead of doing other fun things, but it's been so worth it & amazing to see all my planning & hard work come together at last!

Love Faiiint's Ray Ban's? Get the look here with Pret!

Pret Loves: How to dress for the office

Wed, 20 Aug 2014 11:02:00 +0000

Dressing for the work place can be at the best of times, a tricky business, and at the worse a figurative minefield. Every office has its own unwritten rules but tend to fall under that famous catch all phrase "smart casual." What even is smart casual anyway? For the most part it means we end up looking like we've rolled straight out of a catalogue and with the exact same frames (standard, wire, rectangle, probably.) Looking professional doesn't mean sacrificing style and it sure doesn't mean you can't have fun with your wardrobe or your eyewear. From a twist on the prim and proper pussybow to wearing shorts to the office (yes, really) Pretavoir gives our guide to giving you're work wardrobe a little va-va-voom. Ever wondered how to dress for the office? Wonder no more.

Who loves short shorts?

Okay maybe we lied a little when we said we could wear shorts to work. Culottes however are fair game. With wide legs and a high waist they are designed to look effortless, cool and sophisticated (as well as hide a multitude of sins.) We'd couple this with a cute shirt, something a little bit floaty to add some more movement. If you don't want to play about with pattern on top, you can always opt for a gorgeous statement bag. For us this means lots of texture and colour. A pair of Miu Miu sneakers are a staple for any wardrobe and can be worn with pretty much anything. To finish? Grab yourself a gorgeous pair of round frames. We think a cream acetate is a nice alternative to a black frame.Get the look: Culottes - Roksanda Illinic - £845 | Silk Shirt - Giles - £675 | Bag - Nina Ricci - £2,775 | Glasses - Stella McCartney - £145.90

Cat who got the cream

We love cat eyes. Seriously. They just add a cute feminine finish to any outfit. Of all the frame shapes we own, it's a cat eye that appears in our eyewear wardrobe time and time and again. So why not finish your look with something that feels you, with a girly and polished look? A long a-line skirt is always going to hit the mark. It's stylish while ticking every office rule box you could imagine. A sweet structured top gives it a bit more shape and we break it up with a statement necklace. Because we're being sensible (as women about town need to be) we opted for a sleek pair of white flats (it's those Miu Miu's again) Smart, easy to get around in without looking scruffy. With a nice slouchy bag - this is the quintessential metropolitan woman work outfit.Get the look: Top - Pribal Guring - £535 | Skirt - TIBI - £235 | Necklace - Mango - £30 | Flats - Miu Miu - £295 | Bag - Coach - £295 | Glasses -Alain Mikli - £239

Blink and you'll miss it

A key trend we're working in to our work wardrobe is keeping it polished, but really having more fun with our accessories. A tailored crepe dress is an office wear no brainer. We'd wear it with a long necklace to break it up and a kitschy pair of flats. While some may say sequins aren't office appropriate (nay-sayers) we think they lift the outfit and give it life, and not having to stagger about impossible heels is always going to work. A cute slouchy bags dresses it down a little while still maintaining a strong sleek look. We love some bold acetate frames with some warm autumn hues to add some depth. There's a reason why these specs have become a hot favourite with fashion bloggers and business women alike.Get the Look: Dress - Toga Pulla - £360 | Necklace - Chanel - Vintage | Shoes - Chiara Ferragni - £155 | Glasses - Miu Miu - £129

Fast and Loose

Sometimes you want to throw something on without having to think too much about it. A loose jersey dress in a block colour is perfect for this and looks smart while still being uber comfortable. We love accenting it with a long gold necklace (adding a 70's vibe) that ties in beautifully with a dark tortie frame. A good square frame is a nice alternative to a small rectangular frame, giving it a modern make-over. Finish with some boots and a gold watch you're ready to face the elements and any work load.Get the Look: Dress - Mary Portas - £79 | Necklace - 1928 - £30 | Boots - Mango - £89.99 | Glasses - Victoria Beckham - £305

Fix Up, Look Sharp

There are a few fail safes that work in nearly every office. Pencil skirts and pussy bow shirts have become every day staples for a reason. Obviously that doesn't mean you can't add your own spin to it. For us this means a statement shirt with a textured skirt. Of course if you want to make it simpler this can easily be opted out for something a bit less busy and still make a really strong look. The accessories for this are a bit more conservative - including an elegant pair of brown pumps and a sweet gold wrist watch (as before.) A round tortie is perfect for softening the look and have the added bonus of looking great with almost anything.Get the Look: Shirt - Gucci - £570 | Watch - Nasty Gal - £21 | Heels - Ted Baker - £110 | Skirt - Ted Baker- £129 | Glasses - Cutler and Gross - £295What it comes down to it is what makes you feel good about yourself. Smart dressing needn't be boring, and if you opt for one statement piece with a mix of tailored and slouchy pieces everything will flow seamlessly together. For us though, it all starts with a gorgeous piece of eyewear.

Three Ways to Wear Miu Miu Glasses

Fri, 15 Aug 2014 13:01:00 +0000

We are such big fans of Prada's little sister Miu Miu. With highly distinctive shapes and super unusual frames to play with, Miu Miu Glasses define the most fashionable of four eyes. A firm favourite with celebs and the fashion glitterati alike, they are not as intimidating as you think! Here are our three ways to wear Miu Miu Glasses.

Brave the culottes trend with a classic pair from J.W Anderson and dusty pink accents. Miu Miu completely revamped the classic cat eye to give us the ultimate in Retro Style in the Rasoir frame. This black pair gives a fun yet provocative touch to the look, one which would definitely catch the eye of Beyonce and Rihanna who are already lovers of the frame.

Work wear doesn't need to be boring, bring some sunshine into your office with this fun colour block look. These Mui Mui frames boast stunning ornate detail finishing the cat eye off perfectly. Navy is a must have colour for your everyday wardrobe, why not introduce it to your eyewear collection?Get the look: Miu Miu MU 09MV 0AX1O1 £170 PRETAVOIR.CO.UK | ZOE JORDAN Crepe Slim Trousers £70 | Victoria Beckham Oversized cotton shirt £230 | C. Wonder Bee Happy Smoking Slipper £82 | Cambridge Satchel Company The 14" Leather Satchel £115 | ASOS Slim Travel Wallet £15 | Tory Burch Lip Color £19 This look is so sweet it is giving us a toothache! These cute gem blue Mui Mui's are the ultimate in quirky fun time bling! Perfect for any day to night look and to add that extra ooh la la to any outfit. We want to rock them with a pair of crisp white ACNE jeans and some matching pastels to finish off the look. Get the look: Miu Miu £126 | Acne Studios Pop White Trash Boyfriend Jeans £125 | ACNE Bird Nude Cropped sweater £135 | Rebecca Minkoff Perry Satchel £295 | Acne Ankle Boots £120 | Olivia Burton Topshop Exclusive Rose Gold Big White Dial Watch £95 How would you wear your Miu Miu's? Show us your sets via Polyvore, or why not show us your style via Twitter and Instagram.

Pret Loves: Sweet Monday Blog

Wed, 13 Aug 2014 15:28:00 +0000

There is nothing we love more than a good surf around the blogosphere. With so many stylish individuals sharing their unique style, increasing our shopping list and lets face it, giving us some serious food envy. Kim Parslow from Sweet Monday is one of those people and we wanted to catch up with her and her new Ray Bans.A UK based blogger who travelled her way to the land down under and (thankfully) took her blog with her, Kim's style is the perfect mix of effortless chic. It is great to look at her journey from the UK to Melbourne to Sydney and everything inbetween. Whether she's grabbing a bite in some Polka Dots or serving street style realness in loose knits and jeans, Kim's style is finished off perfectly with her classic Ray Ban Wayfarers. We caught up with her to see how she likes to wear them.

What made you choose these frames?

I choose the original Ray Ban 2140's with a black frame because they are the classic pair of sunglasses.

Fabulous choice! Who is your ultimate eyewear icon?

Rita Ora is a lady I always find to be sporting the coolest looking shades to match her amazing style. She can pull anything off!

Get the look: Rita Ora and her Flash Mirror Aviators

We agree, her sunglass collection is not for the faint hearted! is there a style you love but you don't think you could wear / pull off?

I would love to be able to wear the round mirrored sunnies that have come back into fashion recently but unfortunately they really don't suit me.

I'm sure we could help you find your perfect mirrored lenses Kim! So, glasses, contacts or simply for the sun?

Simply for the sun!

What is your favourite memory of this summer?

I'm currently living in Sydney for 6 months so it's actually the middle of winter here at the moment. Although 20 degrees and sunshine isn't very wintery so I'm still wearing my Ray Ban's everyday :)

Steal Kim's Style: Polarised Ray Ban Wayfarers

Well aren't you lucky! We are so glad you are still getting great use from your frames. A Wayfarer will last you a lifetime! Make sure you keep up to date with Sweet Monday and also follow her instagram and Twitter pages for all the latest outfit posts. Have you got some frames you would like to share with us? Give us a tweet and get in touch!

Cheryl Cole and David Beckham Voted Top Eyewear Icons

Mon, 04 Aug 2014 09:32:00 +0000

They may be better known for their music and sporting careers but Cheryl Cole and David Beckham have found themselves coming out top in a recent public poll. To celebrate 85 years of sunglasses, eBay asked users who their sunglasses icons are.The sporting hero and Girl Aloud star found themselves top of the poll, rising above the likes of other favourite celeb classes wearers such as Beyonce, Victoria Beckham and Brad Pitt. Cole's been known for being a massive fan of Cutler & Gross, while we've spotted Beckham in the more than occasional pair of Oliver Peoples.We love their effortless style, however the results have been causing quite the debate in the Pret office. Who would top your style icon list?

Pret Loves: Top 10 Eyewear Brands to follow on Instagram

Wed, 30 Jul 2014 15:03:00 +0000

Pret loves Instagram. Like, really loves it. Whether it be sitting on a lunch break or a five minute scroll on the way to a meeting, many of us in PretHQ use the social media platform on a daily (OK, hourly) basis. They say that beauty is in the eye of the beholder, but with so many designers and companies sharing beautiful images on Insta, how do you choose which ones to follow? Well...We've done the heavy lifting (er, scrolling?) for you and compiled our top 10 Eyewear Brands you can find on Instagram, your eyes will thank you.

@oliverpeoples

With an A-list following and an ethos of 'Never a trend, always in style' it's no wonder Oliver Peoples have made it into our Instagram favorites! With their sought after vintage style design and luxury feel, Oliver Peoples provide us with a feeling of Hollywood exclusivity. Tune in to them if you like Celebrity Style and stunning editorials. Shop Oliver Peoples.

@rayban

Though it was founded in the 1930s, Ray Ban is anything but outdated. From US presidents to rock stars, the brand's classic styling has made its way into just about every fashion subculture. There are plenty of lifestyle photographs, but Ray-Ban know what the people want, and that's with close-up and personal shots of sunglasses. There are plenty to go round as as far as the double taps go, it is working for them. Shop Ray Ban.

@oakley

One for the Sports lover, Oakley's Instagram features a huge variety of athletes. From cycling to surfing, golf to snowboarding, a very large chunk of the sporting world is represented by this eyewear brand. However, even though Oakley sponsors some impressive names and there are some really terrific action shots, as far as likes go the product shots still perform the best. Shop Oakley.

@illesteva

Illesteva takes inspiration from downtown NY, as well as music, fashion, and photography and judging from their instagram, a poolside or two. Putting a contemporary spin on classic style their IG account is a bright and happy account to follow showcasing the frames perfectly surrounded by colour and texture. Shop Illesteva.

@lindafarrow

Placing themselves as the worlds most exclusive eyewear range, Linda Farrow had to make the top ten accounts. Originally a fashion designer, Linda Farrow was one of the first to treat sunglasses as fashion not function, producing collection after collection of stunning designs and collaborations.Posting stunning editorials of all of their ranges including The Row, Matthew Williamson and Dries Van Noten, if your into sleek, sophisticated and high-fashion, then you better get following. Shop Linda Farrow.

@officialmauijim

So many brands like to showcase their frames in different lights, but Maui Jim like to stay tropical with their aesthetic. Every picture in their account incorporates something tropical, whether it includes the product or not. From lying on the beach or strewn amongst flowers, who doesn't like going to Club Tropicana every season? Shop Maui Jim.

@persol

You can almost smell the testosterone when landing on the Persol Instagram account. Made to satisfy the demands of pilots and sports drivers who required comfort, protection and optimum vision, Persol capture the function and lifestyle of the brand perfectly within their imagery. Shop Persol.

@cutlerandgross

Since the very beginning of Cutler and Gross eyewear, originality, creativity and integrity have been the hallmarks of their frames. Their instagram account is all about the people who wear them from individuals to editorials, it is clear to see that their customers are the heart of their brand. Shop Cutler and Gross.

@tens

A newbie to the eyewear industry, Tens have made a splash across the world with their 'Real Life Photo Filter' sunglasses. Launching only 3 months ago, the crowd funded company from Scotland showcase what life is like through their lens, from sunsets to city life, this account is any instagrammer's dream. Coming soon to Pretavoir.

@pretavoiruk

And then there was us, still within our infancy of instagramming, we cover a range of inspirational eyewear lovers and frames which we cant help but share. We would love to start sharing more filtered favourites of our customers so please remember if you buy from us, tag us on Instagram and we will be sure to repost. Come and give us a double tap!

What are your favourite Instagram accounts?

Thank Pret It's Friday: Your Weekly Eyewear News

Mon, 28 Jul 2014 09:30:00 +0000

We see google glass banned across the UK, some gorgeous new collections drop (including Cara Delavinge in the latest Burberry campaign) and Garrett Leight share his favorite shopping destinations. It can only be one thing - Thank Pret It's Friday: Your Weekly Eyewear News.Remember Lily Allen's gorgeous pink Fendi glasses? Guess who now has them in stock.Like sport? The new Carrera glasses are proving to be in high demand for adrenaline junkies.We simple adore the subtle pastel hues of the new Varg collection. The campaign is gorgeous!Garrett Leight gives a quick tour on his top shopping destinations. Worth a read if you ever find yourself in the Venice Beach area.Russell Westbrook has just debuted his new eyewear line. What we thinking of it?The new Burberry campaign featuring Cara Delavinge is jaw dropping.Not a good week for google glass as it finds itself banned from all UK cinemas.Want more offers, deals and news? Make sure you follow Pret on twitter and instagram to get your specs news first!

CFDA puts Eyewear LA Eyeworks on the Guestlist

Fri, 25 Jul 2014 10:56:00 +0000

It is renowned for being one of the hardest clubs within the industry to get into. It is not who you know, but what you know that will get you in. That's why we were THRILLED to hear the news that the CFDA (Council of Fashion Designers of America to you and me) invited our beloved L.A. Eyeworks to join a glitterati of designers along with 28 others. Pret investigates...So what is the CFDA I hear you ask? In addition to hosting their annual CFDA Fashion Awards (best red carpet, ever) the CFDA are a non profit organisation which is committed to helping future of American design, not to mention provide support for established designers. Headed by our Lady Diane Von Frustenburg and counting the likes of eyewear lovers Tom Ford, Ralph Lauren and Marc Jacobs amongst its members, it is safe to say there is never a lack of creativity going round.With 30 lucky new members being added to the already glittering list, we were delighted to see that the CFDA included two of our favourite eyewear designers; Gai Gherardi and BFF Barbara McReynolds to the covetable shortlist. The new members will be welcomed into the CDFA fashion fold in by an exclusive party hosted by American design legend Kenneth Cole this Autumn, is our invite in the mail guys?

ÛÏEverything happens behind your glasses,Û Gai Gherardi says with a grin. ÛÏIt's such an honor to make something, design something that a life is going to happen behind.Û

It is quotes like this that reinforces why both Gai and Barabra deserve their place within the CDFA. Their passion for eyewear and creativity knows no limits, making them the perfect candidates to support the florishing American design industry.

Rihanna made a splash at this years CFDA Awards in that see through dress

With Rihanna making this years CFDA Awards one of the most covered Ceremonies of 2014, we were so happy to see the addition of the first ever Fashion Instagrammer of the Year prize. The Award everyone is dying to double tap was awarded in true social media style, by the followers. We strongly suggest you get following this years winner @aguynamedpatrick, a follow you will NOT regret! What can we say? Those Fashinista's must love (pictures) of Burgers and Chips, not technically fashion per se, but a foodie post always goes down well in our books. Always. Miss our interview with Gai Gherardi at MIDO this year? Check it out here.

Thank Pret It's Friday: Your Weekly Eyewear News

Wed, 23 Jul 2014 11:12:00 +0000

Eyewear chains as fashion accessories? Why not? We also have a look at the emergence of our new favourite trends and some sneaky peeks of new campaigns for Tom Ford and Roberto Cavalli. It can only mean one thing, Thank Pret It's Friday: Your Weekly Eyewear News. Eyewear chains were once the domain of the elderly but no they've received a contemporary update seeing them update as fashion necklace. We love this idea!Rita Ora looks gorgeous in the A/W images for Roberto Cavalli eyewear. We adore the wing detail! Orange is the new black indeed!Time to invest in a pair of orange frames, the hot colour of the moment.Ever wanted to know the top mirrored frames to get? Crave gives their top 5!Patrick Schwarzenegger looks smoking hot in the new Tom Ford eyewear campaign. While he may not exactly be new to the modelling circuit, this is Schwarzenegger's biggest campaign to date.This week the Telegraph have you covered in finding the perfect specs for your face shape.Addicted to Crave and their editorials from their Bright issue! shop the images? Don't mind if we do.For more special offers, deals and new lines make sure to follow Pret on twitter and instagram. See you next week!

Pret Loves: Stella McCartney Eyewear

Mon, 21 Jul 2014 09:36:00 +0000

We have loved Stella McCartney eyewear since she launched her very first pair back in 2003. Since then, the British designer has officially gone full on optical by releasing an eyewear collection which is completely tailored to the modern woman. This is something Pret can definitely get into...She told WWD magazine:

Optical is more and more part of fashion. If you actually take a moment to look around, you are surrounded by optical both as a necessity and a statement. It is exciting because it says something new, all ages express themselves through optical.

Stella has managed to create the perfect vintage looking-frames that are the both a mix of masculine and feminine. Whether you wear glasses as a necessity or just for the fun of fashion, the stylish eyewear is a perfect addition to your wardrobe. Like all of McCartney's designs, every collection she produces is 100% are eco-friendly. The frames (and packaging) are made from natural and commonly found organic compounds, so they are totally biodegradable. Good for the earth and for our wardrobe? Where do we sign?! Gold flash mirrors are one of the must have luxury trends of SS14. These muted green Stella McCartney SM4051 20905A or sleek cream Stella McCartney SM4051 20895A are an absolute dream paired with relaxed tailoring to the simplest of maxi dresses. Try these if you are looking for something fun, flirty but a stand alone staple within your accessories stand. The cat eye has no sign of going anywhere and these exaggerated Stella frames are no exception. Push the boat out and go for a bold colour like the Orange Stella McCartney SM4049 209513 to brighten up your wardrobe, or add an exquisite pattern like the Stella McCartney SM4049 20735A into the mix with these grey spotted gems. This type of tortie has been made exclusively for Stella, check out her other styles in the same print to keep in with the individual. One thing we know for sure, you'll be turning heads wherever you go.

Thank Pret It's Friday: Your Weekly Eyewear News

Fri, 18 Jul 2014 11:48:00 +0000

It's been a big week so far. The Commonwealth games launched, we've had the hottest day of the year (so far) and people across the U.K are gearing up for the remainder of the Summer festivals. This week we cover everything from brides who wear glasses to bitcoins as the new way to pay. It's a real mixed bag as always. It's Thank Pret It's Friday: Your Weekly Eyewear News.Swift eyewear are the first international eyewear company to accept Bitcoin. While we're not entirely sold on the idea just yet but really interested to see how this guy pans out.We're loving the Steven Tyler glasses from Coastal, a lot more subdued that we would have thought they would be but still effortlessly cool.Style Bistro are obsessed with these sunglasses from Senca and who can blame them? They've fast become a blogger favourite!10 brands doing great glasses for under $200?I'm sure we at Pret could think of a few more to add to this list! Here's our top picksRound frames? Tortie finish? Coming in on budget? Checking all the boxes with Persol! Ray ban's are a classic for a reason and we just adore these dramatic black rimmed acetate frames. Versace Versace Versace! These cat eye embellished frames are a total dream and won't break the bank.The debate rages on, should brides wear glasses on their wedding day? We certainly think so! So what do you think? Bitcoins - are they the new way to pay or is it another overblown fad? Eyewear perfect for weddings or obtrusive in photos? We want to hear your opinions! Tweet us @pretavoir or find us on instagram @pretavoiuk. We can't wait to here from you!

Thank Pret It's Friday: Your Weekly Eyewear News

Wed, 16 Jul 2014 09:11:00 +0000

This week we cover everything from Wimbledon style to wearable tech. We also explore the hottest new eyewear designers, why exactly the world loves an underdog and how exactly to get the right frame for your face shape. It's Thank Pret It's Friday: Your Weekly Eyewear News.We're a little bit obsessed with post industrial eyewear newcomers "Vava." Inspired by Baushaus and minimalism, the Berlin eyewear brand makes bold and graphic eyewear that we can't get enough of.Spot Pippa Middleton wearing sunglasses at Wimbledon? She looked fantastic!Why the world loves an underdog - we love this article about Warby Parker frames. The rise of the eco specs are on the rise. Now you can look good and do good.Ever wondered if you were wearing the right eyewear for your face shape? We love this fully comprehensive guide on Fashion Gone Rogue. And finally - why wearable tech needs to embrace fashion and style if it hopes to really take off. An interesting read for anyone who's been following the development of Google Glass.For more eyewear news, offs and exclusive follow Pretavoir on twitter and instagram, until then, see you next week!

Pret Loves: Brides who wear Glasses

Mon, 14 Jul 2014 10:00:00 +0000

Who says boys don't make passes at girls who wear glasses? The brides who look most beautiful on their wedding day are the ones that look most like themselves on a really good day. But what if your normal self has four eyes instead of two? If like me, you are one of those girls who wears glasses everyday - so much so that they are almost apart of you - should you go without them on your wedding day?

We say, if you feel comfortable in your glasses, wear them! A comfortable bride is a glowing bride. While in today's world lenses are readily available and cheap to buy, we're seeing more and more brides decide to wear their specs down the aisle and what better occasion to invest in a new pair of frames than your own very special day?!

The most common fear about wearing glasses on your wedding day is looking back at the photographs and not being able to see your eyes. Times have changed and with the improvements of anti glare (and a good photographer) there are tons of things you can do to improve any shine (or shade) problems. Talk to your photographer about any queries you have, as most likely they have dealt with this kind of thing before. If not, ask them to snap a few shots angled slightly from above to help fight the glare. Natural light is also a complete blessing for glasses, so the less use of flash the better. If you spot glare on your proofs, ask whether it can be removed digitally.

Remember that when it comes to makeup, less is more. Your glasses create a natural focal point on your face, so you don't want to go overboard on the smokey eye or bright colours. Opt for subtle eyes, and make sure your eyebrows are neat and shaped to frame your face shape. Don't forget to put powder over your foundation so that there won't be a mark on your nose should you need to take your glasses off. One thing I would highly recommend is NOT to wear the glasses you wear everyday. Of course you want to feel yourself, but when you stand at the top of the aisle and see your partner standing at the bottom, think of how magical it would be when they see you in a way they have never before. Here are my top picks for the every bride.

The Classic Bride - Prada Parallel Universe - These frames are simple, yet classic. A cat eye is such a feminine shape and suits most, with the double metal extension highlighting cheekbones, giving a subtle take on a classic frame.

The Fashionista Bride - Miu Miu Rasoir - Dramatic and fashion forward, make like Beyonce down the aisle, your partner will be pleased they put a ring on it. Too much for everyday use after the wedding? Transform them into sunglasses by changing the lenses to your favourite tint.

The Rock n' Roll Bride - Ray Ban Clubmaster - These new frames from Ray Ban give a polished edge to a classic frame. Made famous in the 50's - give your face some shake, rattle and roll in this timeless frame.

The Traditional Bride - Chanel - The rectangular frame will always be a traditional favourite but for your wedding day a bride needs a special touch. These Chanel frames come in a stunning lilac colour and bows delicately placed at each temple.

The 'Less is More' Bride - Prada - Sleek, sophisticated and timeless. These frames would suit a bride of any age.

The 'More is More' Bride - Prada Baroque - A firm celebrity favourite, the Baroque side detailing has now become a recognisable statement from Prada.

The Girly Bride - Chanel Bows - A feminine frame for a feminine bride. The warm cream tone and bow accents will compliment any girly girl.

The Subtle Bride - Claudia Schiffer - These blush toned, square framed Claudia Schiffer frames will naturally blend into your make up showing off your eyes. Let them be the statement.

The Retro Bride - Oliver Peoples - For the bride who loves to reflect of times gone by, these classic Oliver People frames will make a statement without taking away any of your limelight.

The Dramatic Bride - Miu Miu - What better colour to toast your big day than a stunning champagne coloured frame?

Or Better yet, your something blue bride - Chanel.

No matter what kind of bride you are, you always want to look back and think you looked the most beautiful you ever have, why not treat your face to add to your something new? What do you think? Would you rock your glasses down the aisle?

***UPDATE***

We asked some of the top Wedding Bloggers exactly what their thoughts were on Brides wearing glasses. The general feedback was that it doesn't happen very often, with one blogger, Green Wedding Shoes, stating she has only had one Bride submit her photos wearing glasses. We absolutely adore this wedding and love that the couple decided to make a feature of the brides glasses and her partners moustache by adding them to their stunning Wedding Cake.

PHOTO CREDIT - HANNAH + ANTHONYÛªS HANDMADE GREEN WEDDING FROM GREEN WEDDING SHOES

It was really interesting looking at all the comments where people were celebrating the fact Hannah chose to wear glasses, although when we asked Twitter, many came back saying they never wore their glasses due to the fear of the photos. Did you wear your glasses on your wedding day? We would love to feature you! Please send an email to bettyandbee@pretavoir.co.uk and we will be in touch!

Pretavoir Style Ambasador Chris John Millington Shortlisted for Scottish Fashion Awards

Fri, 11 Jul 2014 10:40:00 +0000

We're thrilled to announce one of our style ambassadors, Chris John Millington has been shortlisted for this years Scottish Fashion Awards. Millington has found himself up for model of the year, following his recent international work across America and we couldn't be more pleased for him.

The black tie awards presentation will be hosted by TV personality Laura Whitmore followed by a glamorous Scottish banquet and will welcome supermodels, industry figures and fashion players from around the world to celebrate this wonderful showcase of Scottish fashion and design talent working in Scotland and around the world.

A host of high profile names are amongst the nominee shortlist, including Jonathan Saunders, Christopher Kane and Holly Fulton, to textile leaders like Dhu, Brora and Queene & Belle. There are a host of young creatives shaping Scotland's fashionable future such as Deetz, Hayley Scanlan and Rachel McMillan. The Û÷International Designer of the Year' for best use of a Scottish fabric or Scottish inspired/influenced collection includes: Simone Rocha, Marc By Marc Jacobs, Mulberry, Maison Martin Margiela and Vivienne Westwood. The event has also introduced two new categories; one being success in fashion exporting, which sees Edinburgh based designer/retailer Common People, ERIBÌä, Barrie Cashmere and Mackintoshhighlighted for their successful export strategies. For the first time, the event has acknowledged Û÷Luxury Retailers' who are operating in the Scottish market place including Tommy Hilfiger, Burberry, Harvey Nichols, Louis Vuitton and Emporio Armani. Finally, one of the most hotly contested categories is set to be Scottish Model of the Year 2014, which includes Jean Campbell, Paul Carrigan, Christopher Millington, Mary Charteris, Terri McGlone and Helena McKelvie, all of whom have a host of global ad campaigns under their belts.

The Secretary of State for Scotland Alistair Carmichael said:

"I'm delighted to co-host the 9th annual Scottish Fashion Awards this year with Dr Tessa Hartmann. It's great to see year on year the commercial and creative success these Scottish designers, brands and manufacturers are having and it's important they are acknowledged and supported.

ÛÏThese awards are now recognised around the world as the benchmark of success within the global fashion community and are without a doubt the most high profile showcase of Scottish fashion, design and textile talent in the country. They are respected around the world and judged by a panel of renowned and esteemed international industry figures and they provide an invaluable platform for emerging Scottish talent, textile manufacturers, and fashion's future leaders.Û

This international fashion event is well known for its high profile guest list, which has included supermodels, celebrities, top fashion figures, music stars, designers and dignitaries over the last 9 years.

Awards founder Dr Tessa Hartmann said: ÛÏI've been asked on many occasions as to why we decided to host the awards in London after having it in Scotland for 7 years. For me the reason is very simple. London is the epi-centre of British fashion and we're still a part of that wonderful, vibrant and exciting sector. The nominees are all well known in their native Scotland, but their ambitions are to go beyond borders, increase their global awareness and showcase their talents to a bigger marketplace. Having the event in London last year allowed us to entertain significant global media, buyers and industry figures to the impressive merits of our Scottish fashion industry and increase our awareness to a much wider audience. Last year it was dubbed the Û÷Scottish fashion invasion hits London' by Vogue.com, the atmosphere and social media buzz was electric. Bloggers, journalists and media figures converged, educating themselves on the merits of the Scots making the grade in the fashion world - that's what it's about for me ÛÒ to provide an unrivalled platform for the incredible wealth of talent emerging from Scotland. If I could take the event to New York and Paris one day I would, but one step at a time. Who knows - 2015 is our 10^th anniversary!Û

The finalists will be judged by an exclusive panel made up of professionals from the world's leading fashion houses, the most renowned and respected fashion publications and leading figures in style with winners announced at the glittering awards ceremony at 8 Northumberland.

Our prestigious panel of judges for the 2014 awards includes;

Rankin ÛÒ Photographer
Jane Bruton ÛÒ Editor in Chief, Grazia
Colin McDowell MBE ÛÒ Journalist & Author
Justine Picardie ÛÒ Editor-in-Chief, Harpers Bazaar
Eric Musgrave ÛÒ Editorial Director, Drapers
Trish Halpin ÛÒ Editor-in-Chief, Marie Claire
Claudia Croft ÛÒ Deputy Editor / Head of Fashion The Sunday Times
Sara Maino ÛÒ Senior Editor / Head of New Talent Vogue Italia
Penny Martin ÛÒ Editor in Chief The Gentlewomen
Hilary Alexander
Brigitte Stepputtis ÛÒ Head of Couture Vivienne Westwood
Lauretta Roberts - Founder & Director WGSN Global Fashion Awards
Sarah Penny ÛÒ Editor Fashion Monitor
Sacha Mascolo Tarbuck, Global Creative Directory Toni & Guy
Professor Wendy Dagworthy ÛÒ Dean of School of Fashion Menswear/Womenswear Royal College of Art
Robb Young ÛÒ Fashion journalist & consultant
Dr. Tessa Hartmann Founder, Scottish Fashion Awards & consultant

This year, Scotland's most high profile fashion extravaganza honours Scotland's

definitive fashion elite across 15 categories:

SCOTTISH YOUNG DESIGNER OF THE YEAR

á Deetz

á Mairi MacDonald

á Hayley Scanlan

á Saunt & Sinner

á Rachel McMillan

SCOTTISH TEXTILE DESIGNER / BRAND OF THE YEAR

á Dhu

á ten30

á Begg & Co

á Brora

á Queene and Belle

SCOTTISH RETAILER OF THE YEAR

á Abandon Ship Apparel

á Jane Davidson

á Maggie's Farm Boutique

á Fat Buddah Store

SCOTTISH COMMUNICATOR OF THE YEAR

á Soki Mak, Freelance Creative Director & Fashion Stylist

á Lindsay MacPherson, Fashion Features Editor, Harrods Magazine

á Avril Mair, Fashion Director, Harper's Bazaar UK and Town & Country

á Sara McCorquodale, Editor, MyDaily

á Ann Russell, Freelance Writer and Fashion Stylist, Frock Trade

á Howard McLaren, Hair Stylist / Founder R+Co, (former Senior Artistic Director at Bumble & Bumble).

SCOTTISH ACCESSORY DESIGNER OF THE YEAR

á Christian MacLeod (Accessory designer)

á Jane Gowans (Jeweller)

á William Chambers Millinery

á Tens (Sunglasses)

á Karen Morrison (Jeweller)

á Karen Mabon (Accessory designer)

SCOTTISH FASHION GRADUATE OF THE YEAR

á Barbra Kolasinski, London College of Fashion (University of the Arts London)

á Dan W J Prasad, Royal College of Art

á Letty Bishop, Grays School of Art

á Rebecca Peattie, Nottingham Trent University

á Kirsty Frew, Edinburgh College of Art

á Colleen Leitch, Edinburgh College of Art

INTERNATIONAL DESIGNER OF THE YEAR (Scottish inspired/influenced or textiles sourced from Scotland)

á Simone Rocha

á Vivienne Westwood

á Marc by Marc Jacobs

á Maison Martin Margiela

á Mulberry

SCOTTISH MODEL OF THE YEAR

á Helena McKelvie, TESS Management London

á Christopher Millington, The Model Team/RED Models New York

á Terri McGlone, Storm

á Paul Carrigan, The Model Team/Storm

á Jean Campbell, Viva London

á Mary Charteris, Premier Model Management

SCOTTISH EXPORTER OF THE YEAR

á Common People

á Mackintosh

á ERIBÌä

á Barrie Knitwear

LUXURY RETAILER (International brands operating in Scotland)

á Tommy Hilfiger, Edinburgh

á Harvey Nichols Edinburgh

á Burberry, Edinburgh

á Emporio Armani, Glasgow

á Louis Vuitton, Edinburgh

SCOTTISH DESIGNER OF THE YEAR

á Holly Fulton

á Christopher Kane

á Jonathan Saunders

A series of special awards including the Û÷Hall of Fame, Û÷Fashion Ambassador',

Û÷Fashion Icon' and Û÷Founders Award' will be revealed in September at the ceremony in London.

Our money is on Chris for model of the year and of course we have our eye on Tens eyewear. Who makes your cut?

Micro Trend: Blue Glasses

Wed, 09 Jul 2014 09:16:00 +0000

This season has been no stranger to bright colours as we've seen vibrant shades more popular than ever for on the streets. While candy coloured hues are still in favour, the slightly cooler tones of blue flash mirrors and cobalt blue framings are proving to be a more edgy alternative to incorporate colour in to your eyewear collection. Blue sunglasses have a way of effortlessly lifting a look and adding an effortless coolness to a look. The sharper tones look particularly good with monochrome and work well as a feature colour in any look.We've got some amazing blue sunglasses in this season. From classic aviators in a flash mirror to velvet finished frames you can decide exactly how much or how little you want. We personally think go big or go home and embrace a full on bright flash for a real statement.Will you be embracing blue glasses?

Pret Loves: Illesteva: Made in Italy Designed in New York

Wed, 09 Jul 2014 09:16:00 +0000

Since launching in 2009, contemporary eyewear brand Illesteva has gone from strength to strength. Counting Beyonce, Cara Delevinge, Alexa Chung and Katy Perry among their celebrity following, the cult brand has carved an optical shaped niche for itself with their gorgeous vintage inspired frames and bright mirrored lenses. Pret loves Illesteva and are super pleased to be stocking the brand, crafted in Italy but renowned for their New York aesthetic.In their 5 short years, Illesteva have racked up some impressive collaborations including Lou Reed, Zac Posen, Band of Outsiders and Dasha Zhukova. Using thick glossy acetate and titanium in the design of each frame, Illesteva captures a downtown modern New York feel. We've been fawning over the brands iconic Leonards that come in every flash we could imagine as well as some more subdued hues. Here are some of our favourite styles from their signature frame. Well if they are good enough for Beyonce....Will you be picking up some Illesteva?

Pret Loves: Alice Dellal for Chanel Eyewear

Mon, 07 Jul 2014 09:56:00 +0000

Alice Dellal goes all mischievous for the SS14 Chanel eyewear campaign. Clad in nothing but silk and luxury knitwear, it is our favourite punky model Alice Dellal like you have never seen her before.

We've become so used to seeing model Alice Dellal sporting nothing but band tee shirts and leather, but the 26-year-old showcases a softer, more feminine side for the latest Chanel eyewear campaign.

As an ambassador for the French fashion house (along with Poppy Delevingne, Keira Knightley, Alexa Chung and Diane Kruger) Dellal casually lies on an unmade bed wearing pastel cardigans and delicate flowers entwined in her hair. She adds her beloved punky edge to the shoot - shot by Karl Lagerfeld - by rocking a pair of the luxury frames over a cardigan covering her face.

Chanel said about the photoshoot:

The visuals, with their edgy yet gently romantic energy, present Alice Dellal as part rebel, part blossoming young girl, revealing another of her facets for a collection that's both feminine and in tune with the zeitgeist.'

Wimbledon Style: On the Streets and on Celebs

Fri, 04 Jul 2014 10:04:00 +0000

Pimms, strawberries and a high chance of rain. It's that time of year again. Wimbledon is a British institution having families crowd round their tv sets or descend upon London to get caught up in the madness. While this year the weather has been fantastic, Wimbledon has been teaming with style from the streets to the silver screen. So don your Wimbledon Whites and get lost in our favorite looks so far. As a general rule it's all very light and summery. Short skirts, slouchy jeans and large bags. It's a relaxed elegance that dominates this year - which is perfect for a long day of watching tennis. Of course we're completely obsessed with the glasses. From over sized beauties from Le Spec to classic round frames, there's nothing like Summer sport to up peoples spectacle game.Have you got any favorite looks?

Eyewear Icon: Helena Bonham Carter

Wed, 02 Jul 2014 10:03:00 +0000

She's become as famous for her quirky and eclectic style as much as her much celebrated acting career. From witches to prostitutes, royalty to drug addicts, Bonham Carter has turned her hand at it all. With her love of dressing up and fashion as escapism, it's no wonder that we find an eyewear icon in Helena Bonham Carter. Fashion has always been about fun for Bonham Carter, refusing to hire a stylist and instead bringing her own unique spin to the red carpet. Mis-matching shoes, Victorian pantaloons and overly tousled waves have become her calling cards in the style stakes. She's always keen to explore and play with her style however is a particular fan of Victorian and Edwardian style cuts with a neo-romatic gothic twist. Partnered with tartan, lace and plenty of tulle, it should come as no suprise the actress is a massive fan of Dame Vivienne Westwood. What we truly love about Helena Bonham Carter is her penchant for pairing her unusual outfits with spectacular eyewear. From black round opticals to baroque Dolce & Gabbana flash mirrors, her style remains distinctive, playful and reminds us not to take ourselves too seriously. A sartorial lesson we could all stand to learn.Helena Bonham Carter remains pretty divisive in the style stakes? Do you love her as much as we do?

Thank Pret It's Friday: Your Weekly Eyewear News

Mon, 23 Jun 2014 09:46:00 +0000

New faces and new collections, it's been another exciting week in eyewear. Pucci have revealed they will be releasing their first eyewear collection in early 2015, Gucci have signed a new face and Dita Von Teeses' sunglasses line finds a home at Pret. All that and more in Thank Pret It's Friday: Your Weekly Eyewear News.We adore Fendi's latest S/S 14 line of contemporary feminine frames. The limited edition baguette sunglasses have a special place in our hearts.Gucci have signed actress and singer Li BingBing as the new face of their eyewear campaign and doesn't she look cracking?One pairs of Toms Glasses equates to sight for one person. Sounds pretty simple. How does it work?Pucci have announced they will be launching their first eyewear collection early 2015. We can't wait for their range of bold prints in opticals and sunglasses.DSquared continue making some of the most gorgeous sunglasses we've ever seen. We may need a pair or two!And finally, guess who has Dita Von Teese's new sunglasses collection in? We're super excited about having them in stock and can't wait to share more about the collection in this coming Monday. Till then, here's a teaser. Want more offers, news and special offers? Make sure to follow Pretavoir on twitter and instagram. Until then, see you next time.

Thank Pret It's Friday: Your Weekly Eyewear News

Wed, 18 Jun 2014 16:59:00 +0000

From charity eyewear initiative to Game of Thrones eyewear campaign, we round up our top picks of news, launches and new collections. It's Thank Pret It's Friday: Your Weekly Eyewear News. Warby Parker's buy a pair, give a pair campaign is truly inspiring. They've now donated over 1 million pairs of glasses to those who need them most. How awesome is that?The eyewear industry is changing, being shaped by consumers more than ever before. But how? So Kit Harrington is the new face of Jimmy Choo Mens. We can't wait for their menswear eyewear campaign to drop!Cutler & Gross new collection is inspired by the English Country Garden and we adore their variety of Summery prints. Got a couple of grand to spare? Then the Diane Von Furstenberg Google Glasses that premiered on her runway back in 2012 can be yours. Bargain.For more news, deals and special offers remember and follow Pret on twitter and instagram. Until then - see you next week!

Faces by the Sartorialist is our new favourite site

Mon, 16 Jun 2014 08:50:00 +0000

For us here at Pret, street style and eyewear have always went hand in hand. We all but stalked our favorite specs wearers last season at London Fashion Week, which is why we're super excited about Faces by the Sartorialist, a new digital project from renowned street style photographer Scott Schuman. Teaming up with Luxottica, Schuman is going to travel the world photographing stylish and interesting eyewear wearers and chronicling his journey on Faces by the Sartorialist. From minimalist chic to urban street wear, Schuman is capturing sunglasses, opticals and some of the best dressed glasses wearers he can find. Hearing him talk about style and eyewear is inspiring for any glasses enthusiast and are already completely in love with the project.Do you know any other dedicated street style blogs for eyewear?

Thank Pret It's Friday Your Weekly Eyewear News

Fri, 13 Jun 2014 12:17:00 +0000

One of our all time favourite bloggers teams up with Luxottica to chat style and eyewear while Karen walker launches her new collection. All that in more, it can only mean one thing, Thank Pret It's Friday: Your Weekly Eyewear News.We love this video of the Sartorialist talking about style and eyewear.Karen Walker is a firm favourite so we're super excited about the launch of the new Superstar collection.It really isn't the year of wearable tech - Fortune explores why Google Glass did not take off. Follow us on twitter and instagram for more updates, offers and deals, until then - see you next week.

Top 5 Sunglasses Every Man Needs

Wed, 11 Jun 2014 11:51:00 +0000

Now that the sun is finally out and London Mens Collection has drawn to a close, it's time for the guys out there to upgrade their shades for something a bit more on trend. From circular frames to brightly coloured mirrored lenses to classic shapes, everyman needs something to keep him looking cool this summer. To help our favourite men stay on-trend all season long, we've compiled of our favourites styles for him to start rocking.

OLIVER PEOPLES - BENEDICT You can't go wrong with the classic design of the aviator. The classic Oliver Peoples Benedict is a double bridge frame aviator that will flatter most faces available in many tints and colours.PAUL SMITH - ELSONGo vintage with Elson from Paul Smith. These tortoise shell, round frames with soft coloured lenses will add flare to any summer attire.RAY BAN - CLUBMASTER An oldy, but a goody, the Ray-Ban's Clubmaster has been around for decades. Whether you're on the boat or on the course, the Clubmaster will protect your eyes with many colours and lense tints to choose from.CAZAL AVIATORS Whether you want that old school Run DMC look or just dig the futuristic yet timeless shades, these Cazal Aviators have your eyes covered. Taken from their Legends range, these handcrafted, metal frames scream style.TOM FORD CARYIf they are good enough for Kanye... Be bold with these Tom Ford thick frames,

Pretavoir welcomes Dita Von Teese Eyewear

Mon, 09 Jun 2014 10:36:00 +0000

They are finally here. Burlesque super star, style icon and business woman Dita Von Teese is expanding her fashion empire, adding sunglasses designer to the many hats she wears. With a classic vintage Hollywood aesthetic, Von Teese's collaboration with eyewear giant DITA is a much anticipated addition to this seasons collection of sunglasses. Dita told WWD. ÛÏThe way to capture the elegance and spirit of vintage style is to understand that it must be done with a contemporary twist to make it current and sexy. This is what this collection is about: sexy, wearable eyewear that conveys high glamour and elegance.Û And it's easy to see that throughout the entire collection. The unabashedly feminine collection just screams sex appeal with it's bold exaggerated cat eyes paying homage to 1950's glamour with details reminiscent of some of Von Teese's more iconic lingerie.The entire collection has a femme fatale feel with names like Paramour, Sophisticat and Nocturnelle adding a real sense of mystery. With prices starting from £199, the Dita Von Teese eyewear collection is perfect for adding retro glamour in to your wardrobe.

Who's the Daddy? Father's Day Special

Fri, 06 Jun 2014 08:38:00 +0000

Father's Day is fast on the horizon (this Sunday folks) though there is still time to treat that extra special gent to some spectacular eye wear. We're celebrating our favourite spectacle wearing dad's from celebrity and pop culture and how to imitate their iconic styles. We start of with one of the most famous tv Dad's in the last 10 years, Walter White. While some would call him misguided (if you can call making meth misguided) he does so to provide for his family. Or at least, it starts off that way. Walter wears the Smith turntable glasses, which alas are no longer in production, however the Oakley Breadbox is both a convincing match and a damn sight cheaper and ideal eye wear for your aspiring king pins out there.Oscar winner, father and for many, the default Mr Darcy, Colin Firth is the epitome of stylish and sophisticated optical wearers. With his quiet and classic British good looks, he opts for a strong frame. Of course Firth couldn't wear anything else but the Tom Ford TF5178.Is any man cooler than the often cited King of Cool, Steve McQueen? We certainly can't think of anyone. Known for his activism, love of racing and his classic masculine style, McQueen has made the Persol 0714's a must have item for any optical aficionado.No one really quite embodies the international father like Brad Pitt. He's gone from American pin up to social activist father of 6. Known for his humanitarian work as much as his acting these days, Pitt travels the world promoting his charity work with his partner Jolie. Get his look with these gorgeous IC Berlin specs. Sporting legend, style icon and frequent candidate for Father of the Year Polls, David Beckham has become an international phenomenon with his high profile football career. A handsome, hard-working family man, Beckham has shown a penchant for Oliver Peoples frames on more than one occasion and the we love him in the Benedicts. He's one of Hollywood's leading men, acclaimed for his work in tv and cinema. If anyone is heir to McQueen's throne as King of Cool it's Robert Downey Jr. With his effortless ease, charisma and humor he's become a true icon. A Ray Ban club-master is perfect for channeling your inner Iron Man. Who's your favourite father on screen? Any obvious ones we've missed? Tweet us your iconic spectacle wearing dads @pretavoir and we'll help you capture their eyewear looks.

Micro Trend: Rose Tinted Glasses

Wed, 04 Jun 2014 09:36:00 +0000

It's time to see the world through a whole new light. Rose tinted glasses are well and truly on the rise. From candy coloured frames to hot pink flash mirrors, pink is becoming the hot colour for eyewear, having been spotted everywhere from the streets to the stage. A clasically feminine colour, pink is well and truly seeing a make over with a variety of shades, tints and shapes available to help wearers create as bold or soft accent as they desire. From flashy neons to gentle pastels, glitter to matte finishes, pink is pushing the boundries of tried and tested frame colours for eyewear. It's super versatile too - easy to toughen up with some leather or for a girlier look finish with some on trend lace. It's perfect for those looking for something a bit different.Make sure you check out our range of rose tinted glasses to help create your look!

Eyewear Icon: Miranda Kerr

Fri, 30 May 2014 09:58:00 +0000

She's frequently cited as one of the sexiest women in the world, though it wasn't her trademark dimples of the fact she was the first Australian model to be a Victoria's Secret Angel that made us fall in love with her. Instead we've found ourselves drawn to her easy going effortless style and experimentation with sunglasses, making our latest eyewear icon Miranda Kerr. She's got one of the most enviable wardrobes in the world with a wide range of high end designers from Givenchy to Prada. Kerr's quickly become known as much for her looks off the runway as on - with a love for textures fabrics, jeans and flats, and of course her sunglasses collection. While her day to day style may be more laid back, Kerr plays up her style with her shades and her covetable sunglasses collection. She's a massive fan of Miu Miu and is prone to a Stella McArtney pair of two but also loves a good vintage frame. We love that she mixes up her style playing with her eyewear and it's easy to see why she has become one of the stars of street style.

Pret Loves: Fendi's new Celebrity 'it' Sunglasses.

Wed, 28 May 2014 09:44:00 +0000

What is not to love about the new Fendi Iridia Pink sunglasses? Their colourful flash mirror lenses? The beautiful dropped temple legs? Or maybe it's the Swarovski detailing on the cat eye that floats your boat. No matter what the excuse, they are becoming this summers celebrity "it" sunglasses thanks to Lily Allen and Cara Delevinge. Lily Allen was right to announce these frames as her 'New Favourite Sunglasses Ever' on Instagram, we can't help but agree! Not only did the Shezus star sport her new frames for her set at Radio 1's Big Weekend in Glasgow, she kept them on for the entire weekend including her interviews at London's #VogueFestival. Ms Lily Allen is not the only fashion icon who has been spotted wearing the eye-catching frame, Girl-of-the-moment Cara wore her metallic pink sunglasses when she made an appearance at a fashion show in Rome. We love all the colours within the new Fendi Iridia SS14 collection, pre order your frame now not to miss out in 2014's cult fashion frame.Now available at Pretavoir

Thank Pret It's Friday: Your Weekly Eyewear News

Wed, 28 May 2014 09:44:00 +0000

It's a real mixed bag this week as we delve in to the realms of fashion, technology and art for this weeks Thank Pret. We'ver got our Friday Feelgood with inspirational young people raising awareness for eyewear charities, as well as looking at how Google Glass looks to transform the worlds of fashion and art. It must be Thank Pret It's Fridat: Your Weekly Eyewear News.We love this story of 9 year old Jack Fletcher who collected glasses for Vision Aid. What an inspiration!Oakley have released a short film, "A Story of Disruption" narrated by Academy Award winner Kevin Spacey. The 3 minute short chronicles the history of the brand known for their ski wear and sunglasses and how they've developed over the years/Diane Von Furstenburg is deterimned to make Google Glass cool. If anyone can do it, it's DVF.Natural materials are a growing trend in design at the moment. We love all the wooden glasses! What do you think about these glasses combined with light therapy? Could be nifty during the Winter months though perhaps not the most practical?We love SFX range of brightly coloured frames! Can we have a pair of the orange please?Google Glass could change the way we view art with innovative research currently being under taken in Manchester.Colour us intrigued.For more eyewear news, offers and deals remember to follow pretavoir on twitter and instagram. See you next week!

Pret Loves: Tens Instagram Filter Sunglasses

Mon, 26 May 2014 14:33:00 +0000

It's hard to imagine taking photos on our phone these days without adding the instagram filter of our choice. We edit our lives to share with our friends, family and neighbours, but what if you could tint your life with your favourite filters? That's where Tens comes in. Unlike normal sunglasses that can dilute colours, Tens have been created to add a filter and brighten your world while still providing protection for your eyes. Heralding from Edinburgh, the talented trio behind Tens have applied their background within film and photography to make some truly gorgeous sunglasses. 3 years and a spectacularly successful indiegogo campaign later and Tens are taking over the internet with their unisex classic designs in 4 colour ways and instagram style lens filters. With their indiegogo campaign still running until early June, we can't wait to see more from this exciting young brand.

How to pick sunglasses that suit your face shape

Mon, 26 May 2014 14:33:00 +0000

There's nothing quite as tricky as trying to buy sunglasses or opticals. There's the classics - aviators and club masters, wayfarers and cat eyes but where do you go from there? Do you opt in for a flash mirror lens? Or perhaps a matte frame? And that's without even touching on the minefield that is face shape. That's why we're got our comprehensive guide on picking the right specs for Summer. Back to basics - Face ShapeThe easiest way to decide what glasses to go for is to determine your face shape. This can be a bit tricky, but studying your face outline and looking at widths are a great jumping off point. Face shapes are most likely to fall in to one of four categories - round, oval, heart or square. Heart shaped:If you've got a heart shaped face you tend to have a wide forehead and a narrow chin and more than likely quite high cheekbones. A good pair of cat eyes is perfect for this face shape, balancing everything out.Miu Miu Dior Oval Shaped:If you're lucky enough to have an oval shaped face you can pretty much have your pick of the proverbial litter. You have a balanced forehead with a narrow chin and forehead as your defining features. Any pair of sunnies on this list would look great on you. Take full advantage of this and experiment with different shapes.Marc Jacobs Linda FarrowRound faced:If your face is made of soft curves with few angles with an equal width and length you have a round face. If you've got this face shape you're going to want to avoid round sunglasses like the plague. Instead opt for square or angular frames to break up your look.Oliver Peoples Prada Square faced:Our final face shape is defined by a defined jaw and a more squared off chin and forehead. Like with a round face you're wanting to go for contrasting shapes, this time breaking up the angles with some round frames.Fendi Chanel Sizing them upGlasses size vary vastly from brand to brand and often it depends on what kind of look and lens you're looking for. If you're a glasses wearer already you can usually find out your size on the inside of your specs. If you're still worried about this guy - pop on to Pret Chat where Alison will be more than happy to advise you on finding the best frame.Top of the trendsWe've seen glasses become a popular fashion accessory year round. It really has come an anything goes attitude but pick our favourites from the big players at the moment.Flash mirrorPerfect for those looking to make a statement, flash mirrors have been growing in popularity. These brightly coloured specs sure pack a punch and come in a variety of tints from rose gold to bright green.Summer BrightsColour is a bit hit this Summer so it's perfect if you're looking for something with a bit of personality, while keeping with more classic contemporary shapes. We love that brands like Ray ban and Sherbet are experimenting more with colour and texture while keeping with the shapes we know and love.Vintage ClassicNeutral colours and shapes reminiscent of bygone era's are what really shape this trend up. Oliver Peoples really leads the pack with this one with close competition from Cutler & Gross and Persol. Perfect if looking for something timeless with real character. But most importantly.....Look at what you've liked in the past and what you like on others. Eyewear is extremely personal and can completely change the way you look and feel about yourself. No matter what frames you choose, make sure that you're UV protected and that they are a pair you totally love!

Thank Pret It's Friday: Your Weekly Eyewear News

Mon, 26 May 2014 09:19:00 +0000

This week we're looking at our favourite trends as well as looking at how eyewear and design evolve over time. From Tinie Tempah to Lady Gaga, The Billboard Music Awards to an A-Z of eyewear for the season, it's Thank Pret It's Friday: Your Weekly Eyewear News.How gorgeous are these pearl sunglasses?Tinie Tempah launches 6 piece eyewear range with Prism and it's fantastic!We love Lady Gaga's eclectic collection of eyewear. Here's a look back at some of her most memorable looks. Ray Ban releases new line of sunglasses with different finishes. The velvet and leather are already proving popular!There was some spectacular eyewear on show at the Billboard Music Awards. We look at some of our favourite picks from the evening.A round up of the top trends for men this season including coloured flash mirrors. Called it!We love this article on memorable eyewear and how style and ownership changes throughout the ages.Essential reading: A-Z of Summer 2014 eyewear. For more eyewear news, special offers and deals follow Pretavoir on twitter and instagram. See you next week!

Thank Pret It's Friday: Your Weekly Eyewear News

Mon, 26 May 2014 09:19:00 +0000

Burberry have launched a new collection, Christian Roth celebrate 30 years in the eyewear industry and Vogue Italia pick their top eyewear trends for the season. It's Thank Pret it's Friday: Your Weekly Eyewear News.Ever fancied a career in fashion? Safilo have a 6 month internship available. Perfect for your fashion obsessed glasses enthusiast.Vogue Italia run down their favourite eyewear trends for S/S14 - reminiscing about mido and how mirrored frames are going to blow up.Burberry have just launched their latest eyewear collection "Spark." Christian Roth are celebrating 30 years of fashion forward opticals and glasses. The Eyestylist looks at this enduring eclectic brand.We're completely obsessed with Fendi's new sunglasses and we're not the only ones. Canadian singer-songwriter Kiesza has signed up to be the face of the collection.Want more news, offers and optical gossip? Make sure you're following pretavoir on twitter and instagram. See you next week!

Pret Loves: Belstaff Unseen McQueen

Fri, 23 May 2014 09:09:00 +0000

Without a doubt, Steve McQueen is one of the all time great style icons. With an exhibition of unseen photographs of the man himself, shot by his long time friend Barry Feinstein, Pret a Voir knew we had to make it along to Glasgow's Belstaff to catch this prestigious pop up exhibition in store. Steve McQueen is popular with men and women alike with his clean cut masculine style and natural charisma. A racing enthusiast, McQueen was an avid fan of Belstaff coats as well as popularising the classic Persol 714. Glasgow turned it out in style for the event with a punk rock luxe aesthetic throughout.The Unseen McQueen exhibition has been touring the UK before making it's last stop at Glasgow. Make sure to catch it before it leaves. A must for fans of cinema, fashion or photography.Photos courtesy of Martin D Barker.

Style Ambassador: Chris John Millington

Fri, 23 May 2014 09:09:00 +0000

Model, entrepreneur, soon to be blogger and style icon, there's not much Scottish born Chris John Millington hasn't turned his hand at. In a short period of time he's went from small house in Kilmarnock to moving traveling the world modeling. That's not even touching upon his popular beard oil, moving to New York or indeed the impending launch of his clothing line Alaska. We invited Chris round for some specs and a natter to find out our favourite bearded gents musing on style, his dream dinner party and eyewear. Tell us a bit about yourself: I'm 24, I am from Kilmarnock, I'm a model and soon-to-be fashion blogger and I've just moved to New York.How would you describe your personal style: It's a tough one for me to describe, actually. I'm a bit of a mixed bag. I usually wear quite skater/punk-esque stuff these days (always in a biker or denim jacket) and I'm never going to wear anything other than skinny jeans. I'm a punk-skater hybrid, I guess.Why did you choose these glasses: I just thought they were beautiful, versatile and timeless. The Ray-Ban Clubmasters in particular jumped out at me as the type of glasses I'd dream about. Pretty proud to say I now own a pair, thanks to you guys!!!What's your top tip when looking for new eyewear: Find something that complements your facial structure and your personal style. Whatever you feel comfortable in, would be the best choice, of course!Where do you get your style inspiration: A few places, I guess. The skateboarding movement has always been the forerunner for mens fashion, in my opinion. If you look at what those guys are wearing now, in 2 years, that will be the main menswear trends, on the casual side of things. I take inspiration from there and some more classic styles, like the 50's.Any trends we should be keeping an eye on at the moment: Monochrome, it is EVERYWHERE! I absolutely love it, being honest. I think paisley is making a bit of a comeback this season, too.Who would make the cut in your dream dinner party (living or dead): Steve McQueen, Bruce Lee, my Grandfather! They were all my heroes growing up, I wouldn't mind enjoying a Sunday roast with those fellas.Style Icon: It's got to be Heath Kirchart, he's a pro skater and from the age of 11 I've been taking reference from him, such a slick, effortless dude.What's next on the cards for you: I'm setting up camp in New York for a while, starting my new fashion blog and launching my own menswear line, Alaska. It's all exciting on my end, I'm pretty content! I'm really just buzzing about wearing my new glasses, to be honest!

Top to Bottom: Oliver Peoples - Elins, Ray Ban - Clubmaster, Oliver Peoples - Gregory Pecks

We love the classic styles Chris went for and can't wait to see more pics of him sporting his favourite specs Stateside! Any pairs stand out for you?

Pret Loves: Sherbet

Wed, 21 May 2014 11:08:00 +0000

When it comes to sunglasses, sometimes you want to really play with your colour, which is why Pretavoir is pleased to announce the launch of our new Sherbet collection.From sticks of rock to fish and chips, sandcastles and arcade games, there is nothing quite like the British Seaside. Just in time for Summer, Pretavoir is pleased to introduce the exclusive Sherbet Collection. Inspired by the Great British Summer, Sherbet is a limited collection of bright coloured Wayfarers, coming in 4 different colour ways and fully customisable Pic N Mix tints. With 4 candy coloured tints to choose from, there's up to 16 different combinations you can create from the collection allowing you to really personalise your eyewear. With seaside sweets and long Summer days being the main influence, we've named each frame for our favourite sherbet flavours, each available with 4 different tints ÛÒ strawberry, blueberry, blackberry and lemon.What's your favourite colour combo?

Thank Pret It's Friday: Your Weekly Eyewear News

Fri, 16 May 2014 09:02:00 +0000

Ever wondered what it would be like to see without your glasses (and without the hassle of laser eye surgery or contact lenses)? Or perhaps you're more curious about the latest collection from your favourite designer. Either way Pret has you covered with Thank Pret It's Friday: Your Weekly Eyewear News.The new House of Holland eyewear campaign has landed and it's every bit as gorgeous as we expected.Avoce's guide on how to properly clean your glasses and sunglasses is essential reading!Have you seen the new Marc Jacobs Eyewear video? Ball gowns, chopping wood and some fantastic sunglasses.Lost your glasses? Here's a simple trick on how to see without them.We are completely obsessed with TENS real life photo filter glasses. What a brilliant idea!For more competitions, news and offers make sure you follow pretavoir on twitter and instagram. See you next week with more eyewear news!

Micro Trend: Round Sunglasses

Thu, 15 May 2014 10:01:00 +0000

They've been spotted on the streets at fashion weeks around the globe and as the weather finally settles in for Summer, we're seeing round frames become more and more popular. It doesn't matter if you're looking for colour or something a bit more classic, with this trend all bets are off. Simple chic black frames stand along side oversized bright flash mirrors. The great thing about the round frame as while it is definitely experiencing a bit of a resurgence at the moment - it's a trend that never fully goes away. A couple of our favourite frames sit at either end of the scale. First off is these gorgeous blue flash Ray Bans. With a slightly smaller frame but a pop of colour they are perfect for breaking up any outfit. However for those looking for something considerably more luxe and love a statement frame, Linda Farrow's oversized gold mirrors are perfect.Will you be trying out the round glasses trend?

Pret Loves: Alan Mikli Ad Campaigns

Mon, 12 May 2014 11:24:00 +0000

Alain Mikli has long been a favourite in the Pret offices. When it comes to unusual beautifully made eyewear, Mikli is one of the first brands we'll turn to. Popular with celebrities (remember Kanye's iconic ÛÏshutterÛ glasses) and fashionistas (legendary Style Editor Isabella Blow was an vid collector) Mikli eyewear have become paragons of eyewear design. We look back at some our favourite eyewear campaigns from their archives, celebrating why we love the brand so much.We love Mikli's use of innovative design and playful campaigns, it's hard for us to pick a favourite. Mikli's collections always feature a wonderful array of unique colors and shapes, while keeping a focus on design. Shop the full collection of Alain Mikli frames here. Want to keep up on all of our Pret Loves? Follow us on Twitter @pretavoir and Instagram @pretavoiruk.

Thank Pret It's Friday: Your Weekly Eyewear News.

Fri, 09 May 2014 09:45:00 +0000

We always knew that glasses were a pretty big deal, it's why we love chatting about them so much! But who knew that the designer sunglasses industry was on par with shoes in size? Along with new collections from the likes of Pretty Green, Max Mara and Paul Smith as well as sunglasses that text you when you loose them - it's been a busy week in the world of opticals and sunnies. We've gathered our favourite news from around the web to keep you updated on exactly what's going on in the world of glasses. It's Thank Pret It's Friday: Your Weekly Eyewear News.The new Bob Sdrunk campaign video is adorable! We love their paper doll design concept for different ways to style your sunglasses!The global sunglasses industry is worth $8bn - that's roughly the same as shoes! So why the boom in designer eyewear? Esquire finds out more. One of our favourite brands sits down with one of our favourite designers for a good old natter - we adore Cutler and Gross' interview with Scottish style super star Holly Fulton.Sunglasses that text you when lost? We can't decide if this idea if utterly genius or terribly creepy! What do you think? The Independent explores exactly why we're seeing more eyewear on the catwalk. Not that we're complaining!Liam Gallacher's clothing line Pretty Green have just launched a collection of glasses and they are gorgeous!Jimmy Choo are launching mens sunglasses? About time too!The Paul Smith SS14 Unisex ÛÏSpectaclesÛ collection is perfect! We love the mod inspired eyewear.Paying homage to the finest Italian cratmanship, Max Mara's new eyewear collection is totally on point.If you want to keep up to date with more offers, news and style goodies make sure you follow @Pretavoir on twitter and @PretavoirUK on instagram - See you next week!

Pret Loves: Met Ball Style

Wed, 07 May 2014 14:18:00 +0000

It's easily one of the biggest red carpet events of the year and always guarantees a divisive opinion, and this years Met Ball was no exception. This year's film was Beyond Fashion celebrating the work of America's first and most well known couturier Charles James. The attendees took to the theme with panache, making for some stunning red carpet looks. Pret a Voir rounds up some of our favouite red carpets and the perfect specs to make them pop.The Beckhams embraced the monochrome trend for the Met Gala, looking utterly flawless with Victoria wearing a piece from her own collection and David sporting some Ralph Lauren. We would have loved to see David wear his Oliver Peoples Sheldrakes once more, they would have tied in perfectly with the look!Another couple rocking the monochrome trend were Beyonce and Jay Z. Queen Bey embodied vintage glamour with her sheer Givenchy gown with beautiful birdcage veil. Wouldn't Jay-Z have looked spectacular if he sported his Cazal 607 frames? We think so!Rhianna has been topping many best dressed lists with this show stopping Stella McCartney number. A pair of white and gold Stella McCartney frames from her new collection to match would be gorgeous right?What were your favourite looks from the Met Ball Gala and do you think glasses would look good on the red carpet? Tweet us your thoughts @pretavoir.

Steal their style: Celebs Love Persol 714

Mon, 05 May 2014 09:02:00 +0000

They've all been spotted in it. From Jay-Z to Ryan Gosling, Alexander Skarsgard to Elle Mcpherson - celebrities adore Persol sunglasses. With the Persol 714 being a popular choice(more often than not sporting the Limited Edition Steve McQueen 714's) we take a look at some of our favourite celebrities and how they wear theirs. The Persol 714 is a classic vintage inspired frame with a keyhole bridge making for a simple and elegant masculine frame. It's become a hot favourite for looking equally good with casual wear as it does with a suit. It's about wearing classic staple pieces like a really good t-shirt, a well fitting suit and of course the perfect pair of sunglasses.Will you be emulating any of these gents style this Summer?

Thank Pret It's Friday: Your Weekly Eyewear News

Fri, 02 May 2014 09:00:00 +0000

From Lupita Nyong'o for Miu Miu to the latest designer collaborations in eyewear - we've been spoiled for choice with glasses goodies this week. We've looked at how Google Glass would look if designed by Prada as well as seeing how celebs and bloggers are wearing their sunglasses. It's Thank Pret It's Friday - Your Weekly Eyewear News.Mykita unveiled their collaboration with Maison Martin Margeila in Berlin, we've got a shopping list as long as out arm!What would Google Glass look like if the glasses were designed by Prada? We love this conceptual design over on Tech Crunch!Elite Daily covered their 23 Things That Only People With Glasses Understand. Found ourselves nodding along with quite a few of them!Milex styles his Mcqueen's from Pretavoir with pastel pink and leather and it looks astounding!The new Miu Miu eyewear SS14 video is amazing!Speaking of Miu Miu, Lupita Nyong'o looks astounding in the new season campaign. She's our major girl crush!Lily Allen looks gorgeous in a pair of Fendi's - it's officially sunglasses season!Want more up to date eyewear news and special offers? Make sure to follow Pretavoir on twitter and instagram for your eyewear fix!

What glasses does Zooey Deschanel wear in New Girl? Steal her style!

Wed, 30 Apr 2014 09:00:00 +0000

When New Girl first bounded on to our screens in late 2011, Zooey Decschanel's character Jessica Day - the titular New Girl - fast became one of our style icons. With her love for colour and penchant for vintage inspired cuts, Deschanel's character is flat out adorkable. Unabashedly girly - Jess Day's wardrobe is made up of cute prints, a-line dresses and boxy vintage jackets, her cute and feminine wardrobe is the kind of style we are just dying to steal!Get The Look:Cardigan - LK BennettPolka Dot Dress - Debenhams Coat - Yoox -Brogues - ASOS Glasses - Pretavoir - Oliver Peoples WacksStraight from the get go, Jessica Day won us over with her awkward humor and imitable style. Her style very prim and preppy with some classic Americana. Skirts and dresses are a must as well as a mix of cute knitwear.Stripes, polka dots and bows are all prints part of her style arsenal and primary brights feature heavily.As a former face of Oliver Peoples it should come as no suprise that Deschanel has an impressive collection of opticals and Jess is no stranger to a good pair of glasses. The "cute guy alert" scene from the pilot? Jess is sporting a pair of Wacks in Cocobolo, a gorgeous pair of rectangular frames that make a recurring appearance through out the series. We're pretty sure we spotted some Gregory Pecks later on in the season too!Jess Day's style is super fun and we love how she mixes her print. She always looks mega cute and we love any excuse to wear smaller heels and crack out glasses out more. Jess Day has got to be our ultimate style crush!

New In: Spike Lee in CAZAL 2014 Lookbook

Mon, 28 Apr 2014 09:35:00 +0000

Cult brand CAZAL had shaped rappers and the New York hip-hop scenes aesthetic with designer Cari Zalloni's striking eyewear. When the 607 launches in 82 it quickly became a design icon and rocketed CAZAL in to the stratosphere of cutting edge eyewear design. Pretavoir could not be happier to be stocking this iconic brand known for their luxurious and individualistic designs loved the world over. The streets of New York provide the backdrop for CAZAL's latest lookbook shot by Armen Djerrahian. Inspired by cult film director Spike Lee, who makes an appearance in front of the camera for the campaign, finds the evocative lookbook shot in the streets of Brooklyn. We're completely in love with the campaign and the glasses and can't wait to pick up a pair of CAZAL's for ourselves!You can buy CAZAL from Pretavoir here.

Pret Loves: Oliver Peoples and Amanda Hearst

Fri, 25 Apr 2014 09:18:00 +0000

Model, philanthropist and great-grandaughter of media mogul William Randolph Hearst, Amanda Hearst has fast become an American sweetheart. Known for her work with various animal charities as well as working at Marie Claire, Hearst is also the face of one of Pret's favourite brands, Oliver Peoples. Oliver Peoples and Amanda Hearst is a match made in optical heaven, epitomising class, refinement and a timeless elegance. The Resort SS14 campaign debuted late 2013 and it's one of our favourite Oliver Peoples campaigns to date. Shot in the historic spleandour of the the Hearst Castle, Amanda Hearst appears in a variety of elegant opticals and sunglasses. The collection itself is at it's heart inspired by California's thriving creative scene to create beautiful contemporary eyewear.Oliver Peoples are the perfect brand for capturing a classic Californian cool, and we're already got our eyes on a few specs and will be having to pick up a few pairs in time for the Summer. Do you have a favourite pair?

Thank Pret It's Friday: Your Weekly Eyewear News

Fri, 25 Apr 2014 09:18:00 +0000

Another week in fashion news has past and Pret has gathered our favourite eyewear stories from around the web. From what exactly is wrong with Google Glass to Lady Gaga's latest campaign with Versace, it's Thank Pret It's Friday: Your Weekly Eyewear News.Lady Gaga looks phenomenal in Versace's new eyewear campaign! We can't look away!Preen are launching their new eyewear collection and it's to die for! The white exaggerated cat eyes are a must have!Google Glass has had a pretty lukewarm reception, so how did Google screw it up? Looking to rock the new round sunglasses trend but no sure how? InStyle has you covered with this simple how to!We love Marie Claire's article on the coolest specs around at the moment! Flash mirrors are an in house fave too!Want more eyewear news, special offers and competitions? Follow pretavoir on twitter and instagram for up to the minute news about your favourite brands and celebs in the world of eyewear.

Pret Loves: 5 Minutes with The Voice's Georgia Harrup

Wed, 23 Apr 2014 09:07:00 +0000

After hitting our screens earlier this year on The Voice with her powerful rendition of Ray Charles' ÛÏHallelujah I Love Her So" young starlet Georgia Harrup became a Pret office favourite. Other than packing some serious vocal talent we fell in love with her girly quirky style and of course her love of eyewear. We had to catch up with The Voice's Georgia Harrup and find more about her eclectic style and becoming an eyewear icon.Georgia wears Dior CD3282 ELU glasses from Pretavoir.

1. How did you enjoy your time on the Voice?

My time on BBC's The Voice 2014 was incredible! The most amazing thing was getting up in a morning and doing what I love - performing!

It was a long process - about 10 months in total but I learned so much about myself, my music and my own personal style and that means so much! Working with the legend that is Sir Tom Jones is definitely one to tick off my bucket list - he was a fantastic mentor and a pleasure to be with.

2. How would you describe your style?

I would describe my own personal style as girly, quirky, glamorous and a little bit different.

3. How long have you been wearing glasses?

I have needed to wear glasses for about 8 years but I have only strictly started wearing glasses for about 5 years. I was very put off in the beginning as I was not aware of how many great styles there are. It was a big change to my life - wearing glasses - and I had to really take time to adjust to having them on my face all the time. I was really unsure about them to begin with and until I started exploring the different colours and shapes that frames come in, I was not interested! I started to embrace glasses as a part of me when I realised that they could be a part of fashion and my personal style. This made me take notice and helped me adjust to wearing them. I now see them as a vital piece of my outfit which might be the reason why I have over ten pairs!

4. Who is your 'eyewear icon'?

I really love Eva Mendes - I think the glasses she wears are perfect for her face shape. She likes to wear big, retro, vintage and cat eye shapes and I really love these too. She always looks amazing and is not afraid to express herself with different frames.

5. Out of all of the glasses you have ever had, what is your favourite and most cringeworthy?

My first pair of glasses were very small and very round with gold frames, they were too small for my face really. I was on my way out with the girls and had quickly put my false eyelashes on in a rush. I quickly put my glasses on my face and this pushed my eyelash on one eye and made it wonky. The worst thing was - it dried like this (wonky) and it was not until halfway through my night that I realised and it was too late to straighten my lash! Always make sure - your glasses fit your face!!

My favourite moment has to be my little pink glasses that I wore during my time on The Voice UK (blinds and battles.) Mainly because I had several mothers send me pics of their daughters wearing their own pink glasses. It is my favourite because I wish at that age, I had had someone to follow and look up to who wore great colourful glasses! It really means a lot to me to read/hear from fans who wear glasses and some of their stories are great!

6. What is your favourite thing about wearing glasses?

My most favourite thing is really that I can see clearly! I know it is an obvious one but for years I squinted and tried to do without glasses as I just was not convinced about wearing them. Now, I can see properly and there are so many great styles available which gives me the confidence to be myself. I feel that they help me express who I am and that is something that I really used to struggle with. So I guess that my favourite thing about wearing glasses would really be the fact that they help me to be who I am and be confident!

We love Georgia and think she looks utterly fab in her new Dior specs. We can't wait to hear more from the rising star in future!

Thank Pret It's Friday: Your Weekly Eyewear News

Mon, 21 Apr 2014 09:00:00 +0000

It's a big week for new collections. A Bathing Ape launch their new eyewear line while Dita Von Teese officially launches her collaboration with DITA eyewear. We read an interview with one of our favourite eyewear brands, MOSCOT, discussing 5 generations of eyewear design and get super excited about Luxottica signing deals. It's Thank Pret It's Friday: Your Weekly Eyewear News.ÛÏShe evokes the American sensibility of a time lost, when people paid close attention to the details that became synonymous with accessories such as eyewear.Û - we couldn't agree with DITA co-founder Jeff Solorio more as he spoke about the brands latest collaboration with Dita Von Teese. The entire collection is gorgeous! We can't get enough of the new Colorthin collection from Calvin Klein. The orange frames are a particular office favourite.Michaelo Kors has announced an eyewear deal with Luxottica. We can hardly wait!The Emma Mullholland X Pared Eyewear show is a dream! Dolly Parton soundtrack, pastel outfits and New Balance sneakers. Perfect Summer styling!We love this interview with MOSCOT for eyewear magazine!Super cool brand A Bathing Ape's eyewear collection hits stores the 19th of April and we adore camouflage prints!Want more eyewear news, special deals and competitions? Make sure you keep your eye on the Pretavoir twitter and instagram for more eyewear news!

Pret Loves: Coachella 2014 Style

Fri, 18 Apr 2014 09:16:00 +0000

It's become as famous for it's music as it's style. Every year music lovers, fashionistas and celebrities make the pilgrimage for America's answer to Glastonbury. Coachella sets the tone of festival style for the coming season featuring well worn tropes (easy flowy bohemian crochet pieces and denim cut offs) as well as bright bold and tropical prints. At a festival all but guaranteed sunshine we couldn't help fawning over the sunglasses. Coachella 2014 style was astounding to say the least.We loved the mix of big bold shapes and timeless frames spotted at Coachella. Super exaggerated cat eyes, frosted accents and classic simple black wayfarers were among some of our favourite specs from the fest. Favourite looks from the festival included high waisted bikinis, dungarees and tropical prints.Do you have any favourite looks from the fest?

New In: Persol Film Noir Collection

Mon, 14 Apr 2014 09:38:00 +0000

Drawing influence from Hollywood's classic crime dramas, the Persol Film Noir collection pays tribute to iconic characters of American cinema. The gritty dramas were known for being moody, low lit and focusing on the darker aspects of society. Comprised of 2 sunglasses and 2 opticals, the Film Noir collection is inspired by 4 classic characters of the genre - The Detective, The Gangster, The Femme Fatale and The Reporter. Available in an array of colours, the Film Noir collection comes available with photochromic and polarised lenses, as well as designed for optimal wearability with a flexible frame designed to maximise comfort. We can't get enough of their gorgeous atmospheric campaign images and already have our eyes on the Femme Fatale in red!The Persol Film Noir collection is available now on Pretavoir.

Thank Pret It's Friday: Your Weekly Eyewear News

Fri, 11 Apr 2014 09:00:00 +0000

Make up artist and beauty guru Bobbi Brown is set to launch a new collection of eyewear, all the while people the world over are still debating Google Glass and it's adaptability. Chanel campaigns, classics revisited and our one stop shop for new collection news, it's Thank Pret It's Friday: Your Weekly Eyewear News.Alice Dellal's new shoot with Chanel eyewear is gorgeous! We are loving the behind the scenes pics of Mr Lagerfeld himself snapping away!From foundation to eyewear, beauty guru Bobbi Brown is all set to launch her new eyewear collection. Will you be giving it a shot?Prada's new collection with upside down crystals is to die for! We can't wait to get our hands on it! We especially love the bright yellow frames!Silhouette eyewear turn 50 this year and they've re-released their classic Futura frame available in 3 stunning colours. It's hard to pick a favourite!The debate on Google Glass rages on, a laughable over-hyped novelty or the next must-have piece of tech? The jury is still out on this one!Want more up to the minute glasses news, deals and competitions? Follow pretavoir on twitter and instagram to stay in the loop!

Eyewear Icon: Johnny Depp

Wed, 09 Apr 2014 09:00:00 +0000

He is frequently heralded as one of the most handsome men in the world. An award winning actor known for his ecclectic character based roles, it's no wonder Johnny Depp has become one of our ultimate style icons. Effortlessly cool, his understated sophistication creates an air of casual elegance that's hard to imitate. We love that he's a fan of both opticals and sunglasses and that's why Jonny Depp is our eyewear icon. Depp has a very distinctive eyewear style when it comes to opticals, favouring a full rimmed round frame in a tortie finish. We know he's a massive fan of MOSCOT but we've had a dig through our stock room and found a few frames that we adore and are perfect for emulating the actor's iconic style. The Paul Smith Lennie is a favourite of ours with it's dark brown mahogany finish. It's warm and compliments most skin tones and the round frame is perfect for capturing Depp's intellectual sophistication. For a more subtle take on the round frame, Oliver Peoples Fairmont is a design classic with a slightly thinner accetate while keeping the clean round frame shape. If neither of those frames are your bah, the ever popular Ray Ban 5283 with it's warm honey tones is our budget pick for our style icon. If you're look for an exact match to Depp's effortless eyewear style he's a bit fan of Oliver Peoples Sheldrake in Cocobolo - a design classic and available from Pretavoir!We love Depp's glasses and know for sure we'll be trying out some round frames! How about you?

Pretavoir Loves: Snow Goggles for Hitting the Slopes

Mon, 07 Apr 2014 08:21:00 +0000

With ski season in full swing, we're all looking for the perfect gear for hitting the slopes. Up there with a really good pair of gloves for us is a brilliant pair of goggles. Comfort, quick adjustment to lighting conditions and looking good all rank pretty high when we're looking for our perfect pair. With Pretavoir's flash sale on Oakleys this week, we thought we would round up our favourite pair of goggles before heading out.1. Zeal Eclipse Goggles ES2SPPWhile not the cheapest on the market, the Zeal Eclipse is one of our favourite goggles before heading out skiing. Super comfortable as well as adjusting quickly to sun and shade on the mountain make these a worth while purchase if looking to spend a little bit extra.2. Oakley A FrameWorking equally well on cloudy and sunny days, Oakley's are always a popular choice for snow goggles. Stylish and functional, Oakley always deliver on classic, unisex reliable eyewear.3. Gucci Goggles If looking for something a bit more high end, Gucci's goggles are a gorgeous fashion forward choice. They deliver as well as you would expect from a quality eyewear brand, both comfortable and reliable but with the added bonus of the added Gucci branding. We adore the matte white and green and red striping!What will you be wearing for hitting the slopes?

Thank Pret It's Friday: Your Weekly Eyewear News

Fri, 04 Apr 2014 09:40:00 +0000

It's been another busy week in eyewear news. Hot topics this week include eyewear and technology and how can the two be integrated without loosing out on design as well as trend watches from New York Fashion Week and our favourite eyewear bloggers. New collaborations and quirky campaigns, it can only mean one thing, Thank Pret It's Friday Your Weekly Eyewear News.We can't get enough of Craig X Carl's quirky LeSpecs campaign! Fashion mainstay Mason Martin Margiela has hooked up with Berlin brand MYKITA to launch a limited edition luxury eyewear collection. Wiith their dual love of contemporary concept driven designs we just know it's going to be gorgeous!The catwalks this season featured glasses aplenty, WWD round up their favourite accessories from the season.Marc Newson talks his new eyewear collection with Safilo, technology and why google glass wearers look like "idiots."Pret favourite the Eyestylist tips sea foam green as a popular shade for the season. Take note eyewear lovers!New technologies add flexibility to eyewear. What do you think about your glasses being able to be a computer?Trend watch from NYFW with the glasses you'll be wearing next season is a must read. We love the bold chunky frames!For more glasses news, special offers and competitions make sure you follow Pretavoir on twitter and instagram and join us next week for another Thank Pret It's Friday.

New In: Linda Farrow Sunglasses

Wed, 02 Apr 2014 09:39:00 +0000

For fashion forward eyewear, Linda Farrow leads the pack. With her distinctive eyewear and a host of killer collaborations under her belt including Jeremy Scott, Erdem and The Row, the brand has their finger their finger on the pulse on fashion forward eyewear and Pretavoir is proud to be an official stockist from Spring 2014. Linda Farrow sunglasses are now in stock!When Linda Farrow launched her sunglasses range in the 1970s, her pioneering use of shape helped move eyewear into high-fashion territory. Known for hyper-luxe materials, superlative finish and fashion-forward shapes Linda Farrow eyewear has been seen on faces from Lady Gaga to Beyonce.Drawing inspiration from plays on proportion, cosmetic pastels and the eternally-stylish (and sunglassed) Seventies, Linda Farrow's spring/summer 2014 collection is a diverse and adventurous exploration of fashion eyewear.

Pret Loves: Claudia Schiffer Eyewear Collection

Mon, 31 Mar 2014 09:30:00 +0000

Supermodel Claudia Schiffer has teamed up with leading eyewear manufacturer Rodenstock to create a 15 piece collection of opticals and sunglasses. The blonde stunner poses for fashion photographer Adam Whitehead for the collections colourful lookbook, we can't choose our favourite frame! The Claudia Schiffer by Rodenstock is now officially stocked by Pretavoir and features eight optical styles and seven sunglass styles. With two colourways in all styles, the collection takes us back to the Seventies - the models favourite fashion decade.Shop the full collection here.

Thank Pret It's Friday: Your Weekly Eyewear News

Fri, 28 Mar 2014 09:05:00 +0000

From bespectacled rock stars to google glass, it's been a busy week in eyewear. We round up some of our favourite new campaigns as well as find out about the latest designers on the scene. It's the round up of all that is eyewear around the web, Thank Pret It's Friday, your weekly eyewear news.We love the new John Varvatos campaign featuring New York rockers Kiss sporting the frames in full make up.Students from RCA were asked to imagine eyewear in a new way and we adore the resultsLuxottica have signed google glass in a massive eyewear deal. Coming soon to your Ray Ban's and Oakleys by the looks of it.A weeks worth of celebs wearing cat eyes providing plenty eyewear inspiration! We called this trend back in our transitional eyewear post and we recognise a few frames!Fashion Bomb Daily round up their Top 5 Fashion Sunglasses for the Summer including Pret favourites the Miu Miu Rasoir.The Saint Laurent eyewear campaign with Abbey Lee Kershaw is utterly gorgeous!We love hearing about new eyewear brands and can't wait to see what new designer Kite has in store!For deals, offers and more tibbets of eyewear news you can follow us on twitter and instagram and be the first in the know about flash sales and competitions.

What glasses does David Beckham wear in Only Fools and Horses?

Wed, 26 Mar 2014 10:02:00 +0000

Last weekend football legend David Beckham took to our screens for an Only Fools and Horses in the aid of Sports Relief. The comedy show which ran 1981-1991 as well as a few Christmas specials in the noughties returned for a one of special with a special cameo from Beckham, who looked rather fetching in his thick rimmed opticals. We couldn't help but ask ourselves what glasses does David Beckham wear in Only Fools and Horses? The Pret team did a bit of digging and we got a match. The Oliver Peoples Sheldrake frame it is!Oliver Peoples Sheldrake is classic frame and we love it in both black and tortie finish and think David Beckham looks super handsome in his pair!Oliver Peoples Sheldrake are available from Pretavoir for £215.99Remember to donate for Sports Relief and help make a difference for children both in the U.K and across the world.

Pret Loves: Karen Walker Eyewear Campaigns

Mon, 24 Mar 2014 09:15:00 +0000

Over the years, Karen Walker has become known for their eclectic eyewear campaigns. The campaigns frequently feature atypical models including children, older fashionistas and eyewear artisans. Vampires, balloons and religious iconography have all influenced Walker's campaigns. That's why Pret Loves Karen Walker Eyewear campaigns. The recurring theme of Karen Walker has always been to dabble in either end of the extremes and push them together, mixing luxury and non-luxury and the super dark and uber cute. As a result we've seen Karen Walker eyewear produce some of the most imaginative eyewear campaigns in the last 5 years. The most recent campaign featured Kenyan eyewear artisans as models though her use of older models remains a truly iconic eyewear campaign.We can't wait to see what they come up with till next, but till then we're having trouble coming up with a favourite!

Thank Pret It's Friday: Your Weekly Eyewear News

Fri, 21 Mar 2014 11:13:00 +0000

This week we take a look in to the past. We revisit some of our favourite eyewear campaigns from legendary designer Alan Mikli as well as spy the launch of a collection inspired by vintage icon Marilyn Monroe. If you're curious how to wear your sunglasses this Spring or want to know more about Pamela Love's venture in to eyewear, Pret have you covered. It's Thank Pret It's Friday, your weekly eyewear news.We love this timeline of legendary eyewear designer Alan Mikli's different advertising campaigns. Do you have a favourite?Speaking of Mikli, we think blogger Forever Yours Betty looks spectacular in her upside down Alan Mikli's from Pretavoir. We're dying to try them out!Jeweller, Pamela Love is all set to transfer her rock and roll aesthetic in to eyewear. Team Pret love her jewellery so can't wait to see what she does with a pair of specs!SPOTTED: Silhouette's clean and elegant frames on Akris latest runway show. Don't they look gorgeous?Authentic Brands are launching a new eyewear collection inspired by style icon Marilyn Monroe. No doubt they'll be launching some cat eyes for us to covet!How will you be wearing your sunglasses this Spring? Style spotters predict it will be paired with an over-sized coat.Ever wondered how a pair of Dior glasses were made? Wonder no more as Dior take you behind the scenes in the development of their eyewear.Want to be the first to hear about any of our favourite eyewear news from around the web? Follow Pretavoir on twitter and instagram for all our updates and offers including flash sales, celebrity style and how to wear!

Bradley Cooper Spotted Wearing Calvin Klein

Wed, 19 Mar 2014 09:28:00 +0000

We love Bradley Cooper here at Pret a voir. Other than having been previously voted People Magazine's Sexiest Man Alive (who are we to argue) as well as wracking up a stack of Oscar nominations over the last few years, Cooper also appears to have a keen eye for eyewear. Cooper was recently spotted sporting some Calvin Klein sunglasses and we adore them! We think he looks pretty dashing in his CK7909S.Don't know about you but we're dying to emulate Cooper's effortless cool style. You can buy the CK7909S here.

Celebrity Style: Miu Miu Rasoir

Mon, 17 Mar 2014 10:05:00 +0000

Spotted on fashion heavy weights like Anna Dello Russo and Caroline Issa as well as the go to eyewear choice for Rhianna, Rita Ora and Beyonce, the Miu Miu Rasoir is fast becoming a street style favourite. The Miu Miu Rasoir have been spotted at fashion week, music festivals and out on the town and we are in love!The semi-rimmed acetate frame have an exaggerated cat eye and have a sharp finish just before hitting the cheek. The white Rasoir is popular and really offers a really clean and fresh take on the look. We love them as sunglasses, though after seeing Vogue Nippon editor at large Anna Dello Russo in her black Miu Miu Rasoir opticals we're dying to give these sharp frames a shot.Buy your Miu Miu Rasoir Opticles here from Pretavoir.

Thank Pret It's Friday: Your Weekly Eyewear News

Sat, 15 Mar 2014 09:30:00 +0000

It's been a busy week in eyewear round the web. We read an amazing interview with eyewear designer Ti Kwa, fell in love with Saint Laurent's new SS14 campaign and got super excited about Framers new range of scarves to match their frames. All that and more in our weekly round up of our favourite bits of news. It's Thank Pret It's Friday: Your Weekly Eyewear News.An insigtful interview with indomitable Ti Kwa from Rigards over at eyewear magazine tops our list for lunch time reading.Eye Respect's handmade eyewear collection is absolutely beautiful.Scarves to match your glasses? We love it! Berlin based Framers have created beautifully printed silk scarves to match their acetate frames. We love the Sarah Settgast's tattoo inspired rose print number!Converse's Jack Purcell has just launched his first eyewear collection. Will the optical line match the success of the iconic footwear brand?Starling have teamed up with SXS to create the official SXS frame. The clippable frames come in three different colour ways corresponding to the different events - red for interactive, green for music and blue for film. Pretty nifty right?The new Saint Laurent 14 campaign is gorgeous. We love the opticals!Want to keep up to date with more eyewear news, competitions and offers? Follow pretavoir on twitter and instagram for your eyewear fix!

will.i.am launching new eyewear line ill.i.optics

Wed, 12 Mar 2014 13:19:00 +0000

Multi grammy award winner, producer, composer and philanthropist, there are few hats will.i.am hasn't tried over the year. His latest turn sees the super star musician turn his hand at eyewear design. This September will.i.am is launching eyewear line ill.i.optics.Partnering up with his designer and friend George Garrow, will.i.am is launching a range of opticals and sunglasses for men and women debuting this September. The focus is to create a range of experimental and contemporary designs with nods to 1980's hip-hop pioneers with modern detailing.After watching the video below we can hardly wait!http://www.youtube.com/watch?v=mgIZDVbhh-Q

5 Classic Items Every Woman Should Own

Mon, 10 Mar 2014 12:33:00 +0000

Sometimes it seems like fashion can be impossible to keep up on, however there are a few pieces that never seem to date. Regardless of season, current trends or age, there are a few timeless pieces that are worth investing in. From Chanel to Burberry, Liberty to Diane Von Furtsenberg - we bring you our 5 Classic Items Every Woman Should Own.1. Chanel 5171 SunglassesA good pair of sunglasses can last you a life time and few have stood the test of time the way Chanel's sunglasses have. When it comes to fashionable eyewear, Chanel continues to lead the pack with their range of classic and timeless sunglasses. Made from the finest Italian acetate with a glossy black finish and bow detailing, the Chanel 5171 continues to be a firm favourite and a must have piece for any fan of sunglasses.2. Diane Von Furstenberg Wrap DressDiana Von Furtsenberg's wrap dress is a true classic, with it's iconic silhouette playing host to graphic prints, floral designs and embellished embroidery. Easy to transition from office to evening wear, DVF's dress has for 40 years been a staple of many a fashionable women's wardrobe.3. Mulberry BayswaterThe Mulberry Baywater is a true example of contemporary British elegance and is perfect for the woman on the go. Perfect for carrying both your laptop and your day to day essentials, the Baywater is the kind of bag that only gets better with time.4. Liberty ScarfA brightly coloured scarf refreshed any outfit and Liberty continue to put out some of the most beautiful patterned scarves on the market today. Worn in your hair, round your neck or as a top - a beautifully printed scarf is a versatile piece of any women's wardrobe.5. Burberry TrenchcoatFew items have the longeivity of the classic Burberry trenchcoat. A staple of quintessential British style, the Burberry trench is polished, practical and facing a bit of a resurgence due to being a favourite of Kate Middleton. Perfect for taking you through the seasons. So what do you think? Any glaring omissions? What are your must have items?

Thank Pret It's Friday: Your Weekly Eyewear News

Fri, 07 Mar 2014 15:27:00 +0000

From Bradley Cooper sporting some new Calvin Klein sunglasses to new licensing deals from Luxottica, Thank Pret It's Friday: Your Weekly Eyewear News brings you our favourite eyewear news from around the web. This week we've got highlights from Mido, flashbacks to some quirky optical campaigns and a new celebrity eyewear line in the works!Remember this eyewear campaign for Capitol Couture last Summer? It still has us hankering for a pair of gold flash mirror wrap arounds!Luxottica are expected to sign a new $100 million eyewear license, though aren't saying who with just yet! Safe to say Team Pret are excited.We are just loving the EyeStylist's round ups from Mido! The IC! Berlin performance was one of our favourite moments too!How handsome does Bradley Cooper look in his Calvin Klein CK7909S?Ever wanted to know why people wear monocles? The BBC is here to answer that very question.It was only a matter of time. Will.i.am is due to launch his new fashion eyewear range soon. We have to say, we're definitely curious to see what he comes up with.Safilo's reports profitability increase of 5.8%, thanks in part to the growth in demand for fashionable eyewear. Fantastic news for glasses lovers all round!For more deals, offers and eyewear news follow pretavoir on twitter and instagram.

Pret Loves: 5 Minutes with Gai Gherardi of L.A Eyeworks

Wed, 05 Mar 2014 09:25:00 +0000

This year L.A Eyeworks celebrates 35 years of creating unique and vibrant glasses, encouraging optical wearers the world over to embrace imaginative and colourful eyewear. We caught up with the luminescent co-founder and co-designer Gai Gherardi at Mido for a quick fire round of our favourite glasses questions.What is she wearing: Yellow opticals are the new MaFrank frames from LA Eyeworks while suit is custom.Her eye wear icon: Iconic Italian actor, Marcello Mastroianni and a real favourite of Fellini.What inspires her: People, art, film and architecture. She draws inspirations from everywhere.Favourite part of Mido: The people!We loved meeting Gai Gherardi, one of Pret's modern day eye wear heros. We adore L.A Eyeworks and their refreshing attitude towards eye wear design. Their unofficial motto "Freedom From Sameness" is something we adore and has us fantasing over adding some brightly coloured frames to our collection. We just adore the Corncake frame, though Gerardi has definitely inspired us to perhaps try a bright yellow or sherbert orange frame.For more eye wear style, interviews with designers and special offers remember to follow us on twitter and instagram. We've been adoring their behind the scene snaps from Mido.

What sunglasses does Leonardo DiCaprio wear in Wolf of Wall Street?

Mon, 03 Mar 2014 09:10:00 +0000

The Wolf of Wall Street is a film filled to the brim with 90's excess. White lapels, pinstripe suits, ill fitting polo shirts and paisley print ties in a garish parade, perfectly capturing the style (or lack there of) from the era. While we've seen style become more refined and polished since then, coupled with more clever choice of patterns and textures, one thing that has stood the test of time is the eye wear. What sunglasses does Leonardo Dicaprio wear in Wolf of Wall Street? You only need ask.

If you want to nail DiCaprio's look in Wolf of Wall Street you need look no further than a classic pair of Ray Ban's. He sports of couple of killer frames in the film including one of our favourites, the Ray Ban 2140. With a slightly different finish than the classic Wayfarer, the Ray Ban 4147 is a cool rectangle frame and the tortie shell is an exact match for later in the film. Both are design classics and ideal if looking to channel your inner Wolf of Wall Street.Will you be emulating any of the looks from Wolf of Wall Street?

Thank Pret It's Friday - Your Weekly Eyewear News

Fri, 28 Feb 2014 09:30:00 +0000

It's Friday so that can only mean one thing. We collect our favourite glasses tibbets from around the web, including vintage eyewear ads, street style and cool collaborations bringing them all together in one place. Thank Pret It's Friday - your weekly eyewear news. We are completely head over heels for these vintage eyewear ads from Japan. Weird, wonderful and totally bonkers - now that's how you sell eyewear!The Spectacled is our new favourite blog. Featuring stylish eyewear wearers talking about their favourite things, style and opticals.Want to watch some gorgeous eyewear fashion films? We do too. We love these shorts from Garrett Leight.Linda Farrow has done some beautiful eyewear collaborations. What's your favourite? Charlotte Olympia? Jeremy Scott? Matthew Williamson? We can't decide!Want more glasses news, deals or competitions? Follow us on facebook, twitter and instagram for more info!

What sunglasses does Christian Bale wear in American Hustle?

Wed, 26 Feb 2014 09:24:00 +0000

American Hustle has been sweeping up this award season with it's fantastic costume design. With a mix of vintage, pieces created in house and plenty of wigs, it's not hard to see why. For us though we couldn't get over the gorgeous eye wear on display. the 70's and 80's were a spectacular time for eye wear when ostentatious and large frames were popular - lending themselves to become instant classics today. Christian Bale looked amazing in his tinted aviators and we just had to know - what sunglasses does Christian Bale wear in American Hustle?American Hustle is packed with some gorgeous vintage glasses reminisent of the era. We spotted some Dior and heaps of Ray Bans and couldn't wait to emulate the effortlessly cool and bold look that dominated 70's and 80's eyewear. It was Christian Bale's tinted aviators that quickly became our hot pick frame from the film. We're getting some serious vintage Ray Ban vibes from these classic 70's aviators, so how can you get the look? Here's out favourites.Ray Ban 3387 001/13 - The gold frame with the brown gradient frames is a gorgeous modern dupe for Bale's frames in American Hustle. Great shape and with an authentic 70's feel, the 3387 has to be our top pick for getting the look.Looking to channel your inner Bale but not looking for a gold frame? These Gucci GG287 frames are on point for pulling together the perfect 70's look in their brown leather finish coupled with tinted frames.If wanting a slightly stronger tinted frame the Ray Ban 8307 014/NS with it's crystal polar brown lenses is the ideal frame for capturing the perfect 70's look which is complimented by the thin brown aviator full frame.Will you be channeling American Hustle in your wardrobe this Summer?

London Fashion Week Street Style - More Glasses

Mon, 24 Feb 2014 09:18:00 +0000

Our favourite thing about London Fashion Week? Easily the street style. Quirkier frames were really popular this year with flash mirrored and coloured lenses a pleanty. We also noticed round frames both big and smaller were everywhere! Miu Miu's remain a firm favourite among the fashion week crowd, though we loved seeing people play with proportions opting to go either for super big over sized frames or bringing them right back. Flash mirrors were present every day and are sure to explode for the Summer.Any favourite glasses trends spotted at LFW?

Thank Pret It's Friday - Your Weekly Eyewear News

Fri, 21 Feb 2014 09:30:00 +0000

From starletts spotted at London Fashion Week, new trend forecasting and the rise of Google Glass, Thank Pret It's Friday - Your Weekly Eyewear News gathers together our favourite fashion and technology spectacle news from around the web.We adore Chloe's S/S14 lookbook. Those large over-sized round frames have a classic old school bohemian feel. Definitely made our Summer specs wish list!Karir's bespoke eyewear sounds fantastic. With near limitless possibilities, they are perfect for the discerning glasses wearing wanting to leave their mark.So what do you think will be the big glasses trends for 2014? Unique frames, aviators and cat eyes all make the cut.We love these sustainable adventure ready glasses from Shwood. Mixing utility and style they are perfect for those looking for something from city to mountain trail.Glasses were all over fashion week and we just adore Rosie Fortescue in Prada!Google Glass arei n the process of creating beautiful fashionable eyewear compatible with their technology. Prescription glasses with a real Warby Parker vibe, the in house designed glasses look fantastic!Remember to follow Pretavoir on twitter, facebook and instagram for more deals, offers and fashion eyewear news.

London Fashion Week Street Style - Glasses

Thu, 20 Feb 2014 10:27:00 +0000

It's that time of year again, when fashion lovers the world over descend on to Somerset House to check out the latest trends, not only on the runway but on the streets. Glasses are the perfect accessory to finish off a look and there was new shortage of them at London Fashion Week. From round tortie shells to gold flash mirrors, London Fashion Week Street Style was out in force with their spectacles. Did Team Pret have a favourite? Oliver Peoples are always a firm favourite for us and we love the round opticals. We also adored the over-sized round sunglasses for a cute retro look. Will you be sporting something similar in the next few months?

Isabel Marant X Oliver Peoples

Wed, 12 Feb 2014 13:21:00 +0000

Few designers nail that effortlessly cool french bohemian quality that Isabel Marant so perfectly encapsulates. Combining Californian cool with Parisian elegance, Marant's collaboration with Oliver Peoples Sunglasses is an eyewear match made in heaven.Easy to wear and available in a collection of pretty pastel hues, Isabel Marant x Oliver Peoples introduces the Matt and Daria combining Marant's love of simple clean elegance and Oliver Peoples' history of fine craftsmanship. Evoking a 70's coo, the Daria offers a heavily stylised and feminine frame while the Matt opts for a more classic tear drop. Both frames have been designed to be the finishing piece to any outfit. The already highly coveted collection is sure to be a popular frame for the year.Now available at Pretavoir - View the Isabel Marant Frames here and here

Pret Loves: Street Style for NYFW

Mon, 10 Feb 2014 13:05:00 +0000

With New York Fashion week in full swing and London Fashion Week on the horizon, the style . brigade are out in force. We're loving all the sunglasses and opticals we're doing on the streets from New York. Street style from NYFW is bold and playful with a mix of quirky prints with more classic silhouettes. From vintage inspired round opticals to flash mirror aviators we can't get enough of these bespectacled beauties.

We at Pret think sunglasses just finish off a look. We can't pick a favourite but we're definitely getting some serious spectacle inspiration for Summer!

Thank Pret It's Friday: Your Weekly Eyewear News

Fri, 07 Feb 2014 10:22:00 +0000

With blue tipped be a top colour this season for eyewear and Oliver Peoples launching a new range of sunglasses, Pretavoir bring your our favourite weekly eyewear news from around the web. Thank Pret it's Friday.Photo from Karen Walker Kenya campaign.UK fashion blogger Lurch Hound Loves look fabulous in her aviators. Perfect for LFW!Something for the weekend? We love the Weekender feature in the Guardian featuring eyewear designer Laura Nicholson.We adore the Chloe S/S14 lookbook. The over-sized round sunglasses are a Pret favourite!Oliver Peoples are launching a new sunglasses division - Oliver Peoples West - inspired by the California lifestyle. We can't wait!The eyestylist's feature on blue being the frame colour to watch for 2014 this year has some utterly gorgeous frame!To see more eyewear style and for special offers follow Pretavoir on twitter, facebook and bloglovin.

Illustrated Glasses from Warby Parker

Thu, 06 Feb 2014 09:30:00 +0000

From Clark Kent to Walter White, glasses have a way of telling you about a character. Last year Warby Parker enlisted talented illustrator David Schwen to create some illustrated paper cut outs of some of the most iconic spectacle wearers from our screen. We love these illustrated glasses from Warby Parker and had fun working out where each character was from.We love how a few key details really come alive with the Warby Parker specs. Marily's bone cat eyes are a particular office favourite.

What glasses does Beyonce wear?

Tue, 04 Feb 2014 09:30:00 +0000

Beyonce is without a doubt one of the most beautiful (and stylish) women in the world. She also happens to have an enviable sunglasses collection that we can't help but covet. There is one pair we keep seeing though. What glasses does Beyonce wear? We've got a feeling they may just be Gucci. While Queen Bey rocks a gorgeous scalett frame, we're quite taken by them in the classic black glossy acetate. The Gucci GG4241 is an oversized frame with a retro throw back and subtle gold detailing and we can't get enough of them. They have a gorgeous old school 70's glamour about them don't they?

Thank Pret It's Friday: Your Weekly Eyewear News

Fri, 31 Jan 2014 09:30:00 +0000

From Karen Walker's latest eye wear campaign to finding the right frames to fit your face shape - Thank Pret It's Friday is here to bring you your weekly eyewear news from around the web. So if you want to find out about how to shop the right pair of glasses for your hair colour or find out about the latest cool new eye wear brands, Pret has you covered.Want to know the best frames for your hair colour? Fetch's handy guide will sort you out.Coloured frames are a Pret office favourite and a great way to update any look. Alto magazine have collected together some of their favourite coloured framed for men from warm autumnal tones to bright cobalt blues.Aimed at 3-14 year olds, new eyewear line Very French Gangsters has had us yearning to turn back the clock so we can sport a pair of this new uber cool glasses collection.VSP's handy guide on how to find frames to flatter your features is essential reading before buying your next pair of glasses!Glasses made a welcome appearance on the runway with haute couture designs. We love the gorgeous round acetate frames!Karen Walker always opts for more unusual choices of models - featuring both children and older stylish women in her campaigns in the past. For her latest collection she's cast Kenyan craftspeople and the results are utterly gorgeous!For more glasses news, offers and tibbets follow Pretavoir on twitter and instagram. Till next week!

Thank Pret It's Friday: Your Weekly Glasses News

Mon, 27 Jan 2014 09:34:00 +0000

Eye wear exhibitions, coveting celebrities specs and paper illustrated glasses campaigns - it can only be time for your weekly glasses news with Thank Pret It's Friday.via pinterestTypography inspired eyewear? We love these frames designed like our favourite type fonts!An exhibition dedicated to eyewear? The Oliver Goldsmith eye wear exhibition is our kind of bag! We love Sunderland's call for people to submit their spectacled selfies to celebrate!We love Kristen Stewart! Doesn't she look great in her Oliver Peoples at Sundance Film Festival?We can't get over Warby Parer's illustrated iconic eyewear campaign filled with icons from fashion, film and tv. We love the Marilyn Monroe and Walter White!Want more glasses news and trend spotting? Follow us on instagram, twitter and facebook for updates, competitions and new trend alerts.

Happy Hump Day: Iconic Pop Culture Glasses

Fri, 24 Jan 2014 09:31:00 +0000

Eye wear and pop culture go hand in hand. Glasses can tell you so much about a person and so many frames have become synonymous with certain characters from film and tv. We love this chart from Pop Chart Lab featuring some of our favourite iconic pop culture glassesHow many pairs do you recognise? Do you have a favourite? Any glaring omissions that should be included? Tweet us your answers and let us know you're favourite pop culture frames!

Love Glasses? Love V&A Oliver Goldsmith Exhibition

Wed, 22 Jan 2014 09:30:00 +0000

The world of fashion eye wear owes a lot to Oliver Goldsmith. Revolutionising the way we wore glasses, Goldsmith was the first to work with fashion houses to create one off pieces from the catwalks as well as introducing us to bamboo frames, butterflies and tennis racquets. Goldsmith was about creating a fashion statement with your eye wear, just as important as any accessory in your arsenal. To celebrate the work of the iconic eye wear house the V&A host an exhibition featuring over 70 of his frames, paying tribute to the companies contribution to fashion and eye wear over it's rich 80 year historyNina Simone, Grace Kelly and Nancy Sinatra all counted themselves among fans of Goldsmith's bold and unusual designs. As one of Britain's oldest and most respected eye wear houses, being able to see some of their archive pieces up close would be a real treat. We think the Oliver Goldsmith Exhibition is a must see for any frame enthusiast!

What glasses does Kristen Stewart wear?

Mon, 20 Jan 2014 09:30:00 +0000

No star's style is quite as divisive as Twilight actress Kristen Stewart. Favouring flats over heels and able to seamlessly transition between red carpet glamour to grunge, we couldn't help but notice that the actress has a soft spot for glasses. We needed to know what glasses does Kristen Stewart wear? Turns out the young starlet is a big fan of Oliver Peoples.Spotted in both opticals and sunglasses, Kristen Stewart seems to have quite the collection of Oliver Peoples frames. We've spied her quite a few times rocking Oliver Peoples Sheldrake and we think she looks fantastic. It looks like she is favouring a cocobolo but we think they would look equally as lovely in black. We personally love them. What do you think?

What glasses does Dita Von Teese wear?

Fri, 17 Jan 2014 09:54:00 +0000

While Ms Von Teese is seen frequently in both Tom Ford and Miu Miu sunglasses, she now has her own line of designer eyewear, manufactured by Dita. Check out the beautiful collection here.Dita Von Teese is an irrefutable style icon. With her love of old Hollywood glamour and use of dramatic colour, she never fails to look utterly regal. When we saw Miss Teese sporting some gorgeous gold mirrored sunglasses we needed to know exactly what she was wearing. What glasses does Dita Von Teese wear? It looks like Tom Ford Natasha to us! We are big fans of the mirrored trend in the office and we just love Dita's vintage spin on the look. The gold fade adds a real classic glamour without overpowering. With a classic cat eye cut these easy to wear shades are perfect for injecting some retro glam in to your look.What do you think of Dita's Tom Ford's? Love them as much as we do?

Thank Pret It's Friday: Your Weekly Glasses News

Wed, 15 Jan 2014 09:34:00 +0000

Another end to another fantastic week which makes for our favourite day of the week. It's time for the round up of all our favourite glasses stories from around the web with Thank Pret It's Friday.We are in love with this gorgeous editorial from the January edition of UK Vogue. Those Prada sunglasses are utterly gorgeous!Optical power house Smiths are taking us back, releasing an archive collection from their greatest hits over the least 50 years.Didn't David Gandy and Tinie Tempah look dashing in their spectacles at London Collection Men's last week?Dior's Mohotani are one of our favourite pairs of sunglasses and it looks like Katy Perry agrees too.Designer Charlotte Ronson has launched an eyewear collection? We can't wait to see more!

Pret loves: Sloths in Stella McCartney Glasses

Mon, 13 Jan 2014 10:34:00 +0000

Finding the perfect pair of glasses isn't the easiest task at the best of times (it's right up there with the perfect jeans and pain free heels) however Stella McCartney has answered all our eye wear dreams with a fun trying on game before you decide on your next pair of glasses. It's a great way to figure out what frames suit you, or even just playing around (we lost no small part of our afternoon dressing sloths up in Stella) as well as to have a browse at the new collection. Her androgynous modern aesthetic is something we love at Pretavoir and love the new range of tortie shell spectacles she has in.Environmentally friendly and super easy to wear, McCartney's collection retains a classic modern style that is super wearable. We think our little sloth friends agree. Definitely worth investing by shopping some Stella McCartney specs!

Top Transitional Eyewear Trends for 2014

Fri, 10 Jan 2014 09:30:00 +0000

New year is the time for new you right? What better way to update your look than a new pair of opticals or sunglasses? When it comes to eye wear here are our picks of the top trends to take you through from 2013 well in to 2014.1. Ombre EyewearIt's 2014 and the ombre trend is showing no sign of slowing down. From hair, to nails, the ombre effect is going strong and is set to become more and more prominent with eye wear. From two tone eye wear frames to coloured gradient sunglasses, ombre eye wear is a subtle way to update your wardrobe and refresh your look.Wear The Trend: Viktor & Rolf have some gorgeous easy to wear ombre acetate frames. We love the black to grey gradient. The fact that they are half price in the sale can only be a bonus!2. Mirrored LensesMirrored lenses have been bubbling beneath the surface for a while now and 2014 is set to be year they break through. Celebrities are already a big fan of this trend with Brad Pitt, Anna Dello Russo and Rita Ora already championing the mirrored frame. From wayfarer to aviators, the mirrored lenses are a great update to classic frames.Wear The Trend: A classic aviator looks great with the mirrored trend. We especially love the green petrol aviators from Cutler & Gross, a real celebrity favourite!3. Retro Cat EyesA call back to old school Hollywood glamor, retro cat eyes aren't going anywhere any time soon. For an uber feminine look that never goes out of style, the retro cat eyes is perfect. If you want to experiment go for an exaggerated cat eye frame with a pop of colour. This is an utterly timeless look that looks great with both opticals and sunglasses.Wear The Trend: When going for the perfect cat eye you can't go far wrong with a Miu Miu. These exaggerated black cat eye opticals are easy to wear instant femininity.

Pret Loves: Viktor and Rolf Pin Up Editorial

Wed, 08 Jan 2014 09:04:00 +0000

We love that Viktor and Rolf embrace a tongue and cheek attitude when it comes to fashion, it's one of the reasons we love them (and their eye wear collection) so much. Our favourite fashion eye wear duo donned their own SS14 collection to model for Candy with cute and fun pin up poses. We love how easy to wear the collection is and how much fun they seem to be having modelling it, and if fashion can't be fun, what's the point?So what do you think of their pin up editorial? Love it or hate it, we can't stop talking about it!

Thank Pret It's Friday: Weekly Glasses News

Mon, 06 Jan 2014 10:39:00 +0000

From Cate Blanchett, our favourite two toned frames and one dollar glasses, it can only be Thank Pret It's Friday - your weekly glasses news. With the first Thank Pret of the year we bring you our favourite little nuggets of eye wear news from around the net including fashion, celebrities and art.The 1920's inspired collection from Super, entitled Metripolis was one of our favourite campaigns from last year. Raw metallics and art deco inspired lines made for one sleek and sophisticated collection. The sulty images from the shoot still get us every time.We think every office needs a glasses inspired mirror. The aptly titled "Ray Man" (we see what you did there) is the perfect novelty mirror for any glasses mirror. We've already got one in black but think the white frame looks pretty spectacular too!Two Tone specs are tipped to be a top trend for 2014. We think getting a new pair of specs is a quick and easy way to update your look. Thankfully Refinery 29 have refined their Top 12 Frames.Cate Blanchett looks effortlessly chic in a tweed coat and a classic square frame. We love them!We can't help be inspired by the German physics teacher behind OneDollarGlasses. Martin Aufmuth designed a pairof glasses that could be produced for $1 and sold for between $2-$7, harness the power of markets to reduce poverty and making eyewear accesible to those most in need. What a wonderful idea!

Eyewear Icon: Iris Apfel We Love Your Glasses

Fri, 27 Dec 2013 10:32:00 +0000

Socialite, interior designer and style icon, 93 year old Iris Apfel cuts a striking figure. Rarely seen without her oversized owlish spectacles, Apfel is known for her distinctive style which really proves that more really is more. With her love of maximalism, Apfel curates her wardrobe from around the world, cherry picking pieces that she falls in love with with and building them up to create her unique eclectic style. While her impressive wardrobe has been toured around museums, Apfel is predominately known for her love of striking accesorise. With oversized costume jewellery in bright acrylics and precious metals, she truly shows that style has no age.For us though what really sets her apart are her oversized black acetate round frames, showcasing that one key feature can really help make an iconic look. Apfel's style is so distinct and truly is a celebration of creativity and finding out what you love. She truly is an icon for the ages.

What Sunglasses Does Cheryl Cole Wear?

Thu, 26 Dec 2013 09:24:00 +0000

It's the question on every sunglasses aficionado's lips this holiday season. What sunglasses does Cheryl Cole wear? The pop starlet and former X factor judge posted snaps of her Christmas holiday in South Africa we couldn't help but find ourselves dying for a pair of her Cutler & Gross dark turtle aviators to call our own.A Pret customer favourite, the dark turtle aviators from Cutler and Gross look gorgeous on Cole. We love the unusual rainbow mirror lenses and think they are perfect for soaking up the Winter sun. Cutler & Gross make some of the most gorgeous mirrored aviators. The Cutler Gross Petrol Green aviators are perfect if you're looking for a more subtle effect, but if you're looking to go all out we can't get enough of the Red Wine lenses.We love the mirrored lens trend here at Pret and have it pegged to be a biggy for this Summer. Will you be trying it out?

Micro Trend: How To Wear Mirrored Sunglasses

Mon, 23 Dec 2013 15:22:00 +0000

They are the trend that everyone is wearing. From Brad Pitt to Blake Lively, Rita Orra to fashion bloggers - everyone is loving mirrored sunglasses. They instantly update a look and are a way to make an understated impact, mirrored sunglasses are our favourite sunglasses trend from 2013 and a must have for the New Year. The mirrored sunglasses trend was seen everywhere this year with celebrities and fashionistas alike embracing the playful coloured lenses to tailor a look that really fitted their style. From forrest greens, golden hues and rosy pinks - people really played with their eyewear this year, and this is a trend that has no sign of slowing down. Large quirky frames are great but don't suit every face shape, yet more and more people want to find an iconic frame without loosing their own sense of style. The mirrored sunglasses trend has really allowed people to really experiment with colour and we cannot get enough of it! We love that mirrored lenses are an easy way to add a real statement to your outfit while favouring a frame that suits your face shape. From the classic wayfarer, a glamourous cat eye or an iconic aviator, the mirrored glasses trend is perfect for updating your look for 2014.Will you be trying out the mirrored sunglasses trend?

NEW IN: Chanel Opticals and Sunglasses

Fri, 20 Dec 2013 11:46:00 +0000

It should come as no surprise that Chanel Sunglasses and Chanel Opticals continually put out some of the most beautiful frames on the market. The new Autumn/Winter collection comes together with a gorgeous presentation of Autumnal shades of coppers, taupe and berries as well as the more classic blacks and creams and the occasional flash of cobalt blue. With classic shapes including wayfarer, butterfly and oval the collection manages to showcase before a rich elegant feminine quality with other frames transitioning to a more understated contemporary cool and effortless attitude finished with the iconic Chanel flourish - be it gold interlocked C's - the calling card for timeless elegance and style or the acetate bows.With prices starting from £136, the new Chanel eyewear collection is the perfect way to add some classic luxury from one of the world's most iconic fashion houses in to your wardrobe.

Statement Designer Eyewear Sale Picks

Tue, 17 Dec 2013 11:55:00 +0000

What do Balmain, Celine, Alexander McQueen and Chloe all have in common? Other than being some of the world's biggest names in fashion, all of them are featured in our eyewear sale. From coloured acetate to oversized statement glasses shades we've picked our favourite designer eyewear sale picks. Looking for a classic frame with a twist? Balmain's berry coloured acetate shades are the perfect addition to any wardrobe. With a berry ombre effect, the sunglasses provide a frame for all seasons.If you love the berry shades of the Balmain frames but are looking to make more of a statement, nothing makes an impact quite like Alexander McQueen. These unusual cat eye sunglasses are not certainly not one for the wallflowers but perfect if looking for something different.Celine are the epitome of french luxury, up there with the likes of Chanel. Known for their classic minimal designs, their clean elegant look transfers well to their eyewear with golden and chestnut hues in both a flattering square frame or the more unusual and vintage inspired circle opticals.Chloe sunglasses are always easy to wear and a fun shade that transition well between Summer and Winter. A classic frame that never goes out of style, these black and metallic finish sunglasses from Chloe are a simple and elegant way to finish off any look

Thank Pret It's Friday: Your Weekly Glasses Fashion News Round Up

Tue, 17 Dec 2013 09:12:00 +0000

We at Pretavoir hope you've had a wonderful holiday season! We're glad to be back with our luxury eyewear sale is in full swing and we get to bring you our favourite glasses news from around the web. From vintage glasses, pop culture fashion inspired editorials and an eyewear revolution it can only be Thank Pret It's Friday.A real Flackback Friday but we are completely in love with this editorial from Citizen K's 2012 Winter Edition. This Ugly Betty inspired editorial has perfectly encapsulated everything we love about the geek chic trend.Creating visually stunning glasses that look both great on and off, the new Alexander Daas eyewear collection is utterly gorgeous and perfect for those with a narrower face!Tracy Sedino's vintage eyewear collection is to die for! Linda Farrow, Pucci and YSL all make an appearance. We have glasses envy!We already suspected as much but the world is finally catching up. Move over contact lenses, glasses are officially back! We've been completely inspired by actress Amy Poehler's Smart Girls, Blue Glasses campaign. We've been trawling through the #blueglasses hash tag all week and love the different creative designs people have been coming up with. Not sure what it's all about? Find out here! We've got some gorgeous opticals and sunglasses in our sale - with some of our favourite brands including Burberry, Celine and Viktor and Rolf all reduced. Remember to follow us on twitter, instagram and bloglovin for more glasses news and offers!

NEW IN: Dolce and Gabbana Filigree Eyewear

Fri, 13 Dec 2013 09:47:00 +0000

Dolce & Gabbanna continue to prove why they are fashion royalty, with their most regal collection to date featuring the A/W14 gold filigree eyewear. Featuring sunglasses and opticals, the gold filigree frames are opulent, presenting a timeless old school glamour. Adorning jewellery, corsets, even crowns - the filigree collection is the definitive statement collection and their filigree eyewear is no exception. The gold filigree detailing is reminiscent of lace, coupled with hand adorned delicate flowers. The gold filigree technique was used for tops, earrings, even crowns - though the eyewear has to be our favourite. The stunning frames come with an elegant suede case, adding the final touch of luxury to these spectacular frames. While we love the full filigree effect on the sunglasses, we think the Dolce & Gabbana filigree eyewear with leg details add an easy to wear elegance for those looking to add a bit of baroque opulence in to their collection.

Thank Pret It's Friday: Your Weekly Glasses News

Thu, 12 Dec 2013 09:30:00 +0000

It's time for one last weekly round up before Christmas. Style inspiration, make up tips for the party season, interviews with eyewear aficionados and some debut collections of some new eyewear brands all feature in Thank Pret It's Friday, your weekly eyewear fix.Mirrored sunglasses are an in house favourite at Pret a voir. The perfect statement glasses! We love this all blue look featured on Around Lucia which is filled with stylish sunglasses wearers.This party season we are loving these How To guides on getting the perfect evening look to go with your glasses.We love the idea of eco-friendly eyewear. Giving Tree Eyewear's collection of timeless sunglasses is perfect for those looking for a green pair of spectacles.Eyewear Magazine talks to the man behind Woodone with 10 questions with Thomas Oberegger.Stolen Girlfriends Club have just launched their debut eyewear collection - No Apologies and it's gorgeous!How cute is this contact lens case? We love how it's designed to look like a pair of retro wayfarers! We'll take one in black please!Want more news, previews and special offers? Follow us on instagram @pretavoiruk and twitter @pretavoir for all the latest in eyewear around the web.

Get The Look: Hilary Duff Tortie Shell Glasses

Wed, 11 Dec 2013 09:30:00 +0000

When we saw Hilary Duff step out with her family in a gorgeous pair of large tortie shell frames we knew we had to get the look.The young starlet's casual laid back style is easy to imitate. Duff's effortless style never looks too done up - favouring an easy going casual look (we for one think she looks fantastic!) So how do you pull together a look like Ms Duff? We've got a few ideas.Seven For All Mankind Skinny Jeans - A staple for any wardrobe, we love a classic dark blue skinny jean. We think this pair by Seven For All Mankind are pretty great.Dion Cable Scarf - A good chunky knit scarf pulls this entire look together and we love this little number from Oliver Bonas (we also think it's a pretty decent dupe for Hil's own number!)CJC Shearling Biker Boot - We love Hilairy's boots and think they really edge out her outfit while remaining super comfy (an essential for the gal on the go.) We love her cowboy studded boots but think these biker boots are a super cute - and toasty - alternative.Zip crew neck jumper - Buy a size up for a loose fitting casual number. We love this deep berry red.Stella McCartney Spotty Tortoise Glasses - Not an exact match but a pretty convincing match. We think the glasses are what really makes this look and this gorgeous pair from Stella McCartney would be perfect to finish this off.What do you think of Hilary Duff's style? Will you be imitating it? Any bespectacled celebs who's look you're dying to get? Tweet us at @pretavoir with whose look you'd like to get!

Debit Credit Splurge: Christmas Gifts Ideas For Men - What Budget?

Tue, 10 Dec 2013 09:24:00 +0000

We hope you've been enjoying our series of Debit, Credit Splurge Gift Guide's on the run up to Christmas. It's our final one for the gents where we say - what budget and go for what fashion goodies if money is no object.Looking for a little luxe stocking filler? Look no further than this unisex scent from Maison Francis Kurkdjian. At £275 it's at the lower end of our splurge choices but it certainly doesn't skimp on the luxury. Oud and cashmere, this is the kind of scent you just want to wrap yourself up in.Mulberry still make some the finest bags on the planet and are the epitome of British luxury. Treat the gentleman in your life to this gorgeous grain leather messenger bag for £650. Soft, sleek and totally covetable!These buttery leather boots from Sergio Rossi are a lifetime investment. These are the kind of boots that never go out of style and really help finish an outfit. At £665 they are a perfectly elegant look for the office or for some casual weekend luxury.Can Dior ever do wrong? We certainly don't think so. The Dior Blacktie sunglasses are timeless. If ever in doubt, always go with Dior. There are few things as lovely as a fancy candle for Christmas. Truly for the man who has everything. This Cire Trudon candle is utterly intoxicating with guava tree, orange blossoms and fresh cut leafy greens. Yum!Finish off any outfit perfectly with this Saint Laurent Salt & Pepper tweed jacket. At £1,475 this look is the perfect transitional piece from day to night. A well tailored modern fit, any man would be pleased to open this on Christmas day.We're in fully Christmas mode in the office mode now, wrapping parcels, singing Christmas songs and eating mince pies. The count down has well and truly begun! Hope you're as excited as us!

NEW IN: Introducing Ralph Lauren Western Sunglasses

Mon, 09 Dec 2013 09:39:00 +0000

Ralph Lauren is the epitome of classic Americana design. Looking way out West for inspiration, the Western Collection from Ralph Lauren presents a subtle and romantic design inspired by the Old West.The special edition collection totally 20 different pieces including classic aviators, cat eyes and wayfarers are near iconic. With neutral tones and handcrafted metal accents, Ralph Lauren's Western Collection is perfect for unleashing your inner cowboy (or indeed cowgirl.) It's the perfect tribute to the Old West with a really classic all American design and excellent craftmanship that we've come to expect from Ralph Lauren.What's your favourite pair?

Thank Pret It's Friday: Your Weekly Eyewear News From Around the Web

Mon, 09 Dec 2013 09:39:00 +0000

It's time for your weekly eyewear fix, with all our favourite eyewear news from around the web. It's time to Thank Pret It's Friday.Flashback Friday time! We love this shot of Elizabeth Olsen from W Magazine from October 2011. The orange accents are just gorgeous. We love the colour injection in her frames!The story of 4 year old Noah who didn't think glasses were cool, and the thousands of strangers who convinced him otherwise, melted our hearts this week. We think you look great little guy!Cate Blanchett is the new ambassador of Silhouette eyewear. A match made in heaven! We love the shots of her for their new Titan Minimal Art campaign!We love this video showcasing the history of eyewear in hip hop.So where will google glass be banned? The Telegraph has some answers.Jack Spade is launching a new eyewear collection and we couldn't be more excited!For more eyewear news from around the web as well as special offers and discount codes follow us on instagram: pretavoiruk and twitter: pretavoir.

Debit, Credit Splurge: Gift Ideas For Women Blowing the Budget

Sat, 07 Dec 2013 16:05:00 +0000

When only the best will do, the budget effectively has to be thrown out the window. If you're looking for gift ideas for women and money is no object, we've picked out some of our favourite luxury goodies she's bound to love to find under the tree this year.Olympia Le-Tan's book clutches are a firm favourite with fashionistas the world over. We love this Mind Your Manners embroidered clutch bag for £1,035.Christmas time is the perfect excuse for donning a bit of sparkle. This floral crystal cuff from Lanvin (£1,705) is the perfect way to add some festive glamour to her wardrobe.Curl up in front of a roaring fire with these gorgeous spider web velvet smoking slippers from Charolotte Olympia (£485). Her cat face pumps took the fashion world by storm last year and these Charlotte's Web slippers are sure to be a sure fire hit under the tree.Looking for the perfect phone cover? Look no further. This black and gold Linda Farrow number (£415) is an ideal stocking filler and in high demand this festive season!Who didn't grow up dreaming of the perfect Chanel? The stingray frames add an extra luxury to a classic frame. At £430 they are the perfect Christmas gift for any lover of glasses and the iconic fashion house.I think it's safe to say we've got Christmas shopping in the bag! Have you finished your shopping yet?

Thank Pret It's Friday: Your Weekly Eyewear News From Around the Web

Fri, 06 Dec 2013 09:00:00 +0000

Kooky festive frames, new developments with google glass and a new collaboration between one of our favourite eyewear brands AND stylists. It can only be time for Thank Pret It's Friday - your weekly eyewear fix from around the web!We love this illustration of the Prada poeme opticals by Jack's Club. The Prada poeme's are up there in our favourite glasses of 2013. We think this print would look great in the office!Tis the season for the novelty frame. Christmas trees, antlers, snow flakes and reindeer all find themselves inspiring these party friendly frames from Urban Outfitters. I spot a few that made an appearance at the Pretavoir Christmas party!Founder of Loula Magazine, Leith Clark, has teamed up with one of our favourite eyewear brands Warby Parker for a range of opticals and sunglasses. Vintage inspired frames with a flash of colour, it's impossible to pick a favourite!Glasses that can also charge your phone? That sounds pretty nifty! We love these retro-fitted Ray-Bans with added solar panels to gather energy. We love it!Love video games? Then these 8-bit glasses from Zoff will be right up your alley. Celebrating 30 years, Capcom have collaborated with Zoff to bring some of their most iconic video game characters to frames. We'll take the Mega Man ones please!Google Glasses now with a prescription? The future is here folks!For more news and special offers follow us- @pretavoir on twitter and @pretavoiruk on instagram.

Debit, Credit, Splurge: Gift Ideas For Women Up To å£250

Thu, 05 Dec 2013 12:17:00 +0000

If you're looking for something for the lady in your life, we've got you covered. With a budget of up to £250, we bring our favourite gift ideas for women under £250 for this festive season.The crown is this season's most fabulous fashion accesory, so why not go for this little edgy number from Eugenia Kim clocking in at £245. We love her gothic take on the princess crown this season!Penhaligon's are one of Britain's oldest perfume houses and make some of the best scents going. Iris Prima - inspired by the Royal Ballet is a gorgeous dusky fragrance with leather, jasmine and pink pepper.We've yet to meet a woman who hasn't completely fallen in love with these red Miu Miu frames. Flattering on most face shapes, Miu Miu continue to prove they are the ones to beat when it comes to unusual luxury eyewear.Looking for something a bit tougher to carry your ipad or tablet in? This shark jaw case from Givenchy is sure to go down a storm!If you want an alternative to Christmas jumper season, Kenzo's reptile jacquard red jumper is perfect for keeping you toast warm this holiday season.Come back later in the week as we blow the budget with our favourite holiday gift ideas!

Debit Credit Splurge: Gift Ideas For Men Up to å£250

Wed, 04 Dec 2013 10:30:00 +0000

Welcome back to Pretavoir's Debit, Credit, Splurge holiday gift guide. This time we're ramping the budget up to £250, bringing our favourite goodies for gents to open on Christmas morning.The aim of the game is keeping warm this season so we find ourselves going gaga over this Richard James wool beanie. At £145 you are all but guaranteed toastie ears with this gorgeous little number.This McQ jumper (£250) from Liberty is gorgeous and sure to be a winner for men and women alike. We love the floral print.When battling the winter sun you can do far worse that these gorgeous Paul Smith Kingmill Havana's. Effortlessly cool and a steal at £190.For the man who likes to make a memo on the run, this Smythson hard leather notebook is a must! With the companies gorgeous trademark blue paper this is perfect for the gent who loves a bit of the old pen and paper.The Inverni wool scarf looks positively toasty. Great for wrapping up in for a Christmas morning walk and clocking in at £110.How's your Christmas shopping going? We can't wait to start wrapping some of the goodies we've got for our loved ones!

Debit Credit Splurge: Gift Ideas for Women Under å£100

Tue, 03 Dec 2013 14:13:00 +0000

With Black Friday and Cyber Monday now feeling like a not too distant blur, it's safe to say the Christmas shopping season is officially here and time to crack out the Christmas gift guides. But what do you get for the discerning lady? Here are our favourite gift ideas for women, all coming in under £100.Who wouldn't love to find this gorgeous handbag from Baia under the tree on Christmas morn? With black full grain leather, caramel pony skin and classic tartan lining, this Made in Britain treasure is a must have for any bag lover. Clocking in at £85 it certainly won't be breaking the bank either.It's hardly Christmas without a fancy candle and this special festive candle from dipyque is perfect for ushering in the Winter months. The pine bark fragranced candle has a clean, woody, smoky scent and comes in a special limited edition jewel toned glass. For £45 this gorgeous little thing is a sure fire treat for Christmas day.We love these sunglasses from Dolce & Gabbana. The orange legs is a lovely wee extra feature. At £94.50 they are perfect for tackling winter sun!Want to inject some fun in to your Winter wardrobe? We love the veiled beanies from Bernstock and Speirs. The little light blue is our favourite though we'd be happy with one in every colour, and at £85 a pop, why not?Looking for the perfect stocking filler this Christmas? This knuckle duster come iphone 5s phone case form Marc Jacobs is a treat at £50!So what are you getting your loved ones for Christmas? Come back later in the week for more gift guide goodness with Debit, Credit, Splurge!

Cyber Monday Deals You Can't Miss

Mon, 02 Dec 2013 10:18:00 +0000

It's not every day you can say you can get 33% off the likes of Celine, Alexander McQueen and Balmain. It's not every day you can get 25% off Burberry, Mont Blanc or Givenchy, and it's pretty much unheard of to find a discount on Cartier or Victoria Beckham. That said, not every day is Cyber Monday, the busiest online shopping day of the year (and our personal favourite.) Pretavoir have some real Cyber Monday deals you can't miss! Unlike Black Friday there is no need to sharpen those elbows or wait hours in the cold to grab our deals, just enter one of our 3 discount codes at the checkout to grab yourself a pay day bargain. We've already got our eyes on a few pairs. Santa baby........

Thank Pret It's Friday

Fri, 29 Nov 2013 09:30:00 +0000

From cute glasses packaging to dapper gents, Pretavoir brings you our favourite news in the world of opticals and sunglasses from around the web from Thank Pret It's Friday.This student project on creating new packaging for fashion glasses is fantastic! We love thr bright comic book colours and would be happy to have any of these gorgeous boxes on our shelves!Not sure what to get the man in your life for Christmas? The Metro has you covered."I never discriminate against the bespectacled. I think people in glasses are really sexy. Unless they're not of course." We agree there is nothing sexier than a good pair of specs and we love this dapper gent featured on Style Salvage. Dolce & Gabbana's embellished frames are astounding! We love the gold flowers!Stickem In Sunglasses really are something else! Inspired by retro toy brand Ministrek these graphic glasses have a really cute pixel effect. We love the blue frames! They look like something straight out of a video game!A handy how to from the good folks at GQ on glasses.For more glasses news and pics make sure you follow us on twitter @pretavoir and instagram @pretavoiruk. We'll see you next week!

Debit Credit Splurge: Gift Ideas for Men Under å£100

Wed, 27 Nov 2013 13:16:00 +0000

It's less than a month to Christmas and we all know what that means. Christmas shopping. We have a price point for everyone, be it debit card, credit card or full out splurge -we've found our favourite gifts around the web for that special someone in your life.First up is our top gifts for gents all clocking in at under £100.Clocking in at under £6 this minty beard wash from Beardcraft in the perfect stocking filler than any whiskered gentlemen would love.The latest kindle is here and is a must have for the bookworm on the go. £99 for all the books at your finger tips! Perfect!Ray Ban's are a classic for a reason and we love the flash of colour in these. For £85 you can have there under your tree and change rattling in your pocket.If you're looking for a shoe for live you can do a lot worse than Dr.Martens. These gorgeous suede numbers are £95. Perfect!Nothing says Christmas like a good jumper. This cable knit number from Edwin is an elegant turn on the usual Christmas jumper fayre and perfect for wearing all year round.Tune in for for Christmas gift guides - for the ladies, for the gents, hitting every price point for you this holiday season!

Limited Edition Viktor & Rolf Bow Sunglasses

Tue, 26 Nov 2013 12:20:00 +0000

The second we saw them we knew we had to have them. We already are already pretty fond of Viktor & Rolf eyewear as it, but these were a different beast entirely. Sunglasses shaped like a bow? We couldn't help ourselves!Limited to a run of 200, these individually numbered frames are a must have for any eyewear connoisseur. Since launching their eyewear collection Viktor & Rolf have been making a name for making really classic elegant frames, but these bow sunglasses take a step away from your every day wear favouring a bold statement look instead. We can't get over how gorgeous these look on and are a must have for anyone who loves sunglasses. We think these may even be taking the place of the Prada Baroque's in our hearts.You really can't beat a black acrylic frame and the Viktor & Rolf bow sunglasses feel amazing - as well as looking amazing on. They are made in France of course - like all the best things.We have a very limited run so snap them up while you can. We can't think of anything more we'd like to find under our tree this Christmas.

Top 5 Glasses for the Party Season

Fri, 15 Nov 2013 14:17:00 +0000

The nights are drawing in and we are shifting slowly in to party season. We're a firm believer at Pret that the right pair of glasses can really finish off an outfit, so here are our Top 5 Glasses to see you through the party season.

Victoria Beckham Heavy Square's

If you find yourself favouring a slightly more androgynous look, these heavy square frames are the perfect statement piece to finish your look this winter. A strong masculine frame, this beautiful frame edge's out any look.Wear With: Embrace the androgynous trend and wear with these gorgeous high waisted tuxedo trousers from Jason Wu. Suits are no longer just for the boys.

Tom Ford Blue Cats Eye

With this seasons penchant for pastels and a frosted look, theese exaggerated cat eyes from Tom Ford provide a strong feminine look, softened by the gorgeous frosty blue. They also come in black and tortie shell but if you can't play with colour at this time of year, when can you?Wear With: We love this printed satin dress from Lela Rose and the vintage wiggle with the watercolour effect print would pair up a dream!

Celine Circe Frames

We've never seen a Celine frame we don't like and these circle tortie shell frames just finish off any outfit. Not the easiest frame shape to pull off, but if you can it provides a very polished, clean and elegant look.Wear With: We'd pair these gorgeous circle frames with a vintage cut dross from Vivienne Westwood. This midnight blue one is perfect for adding a quirky lady like edge.

Miu Miu Tortie

Miu Miu nail it every season with their fun and playful frame shapes and these unusual shaped frames are no exception. Unlike anything else, they are feminine without appearing too soft and instantly edge up any outfit.Wear with: We love this bejeweled dress from J.Crew. It's super fun and cute and would look gorgeous with the tortie shell frame. Perfect for complimenting your Miu Miu's.

Alexander McQueen Colour Burst

Looking for a burst of colour for the party season? These acetate frames from Alexander McQueen are perfect if looking to inject some colour in to your look. A simple enough frame to be able to integrate in to your day wardrobe with ease, the flash of orange helps make this frame pop.Wear With: The glasses don't need much else with their colour. We'd pair them with a simple black dress from Stella McCartney with a lace infused skirt.So what specs will you be sporting this party season?

Thank Pret It's Friday

Fri, 15 Nov 2013 09:30:00 +0000

Keeping our peepers on all that's going on in eye wear online - it's time for your weekly fix of glasses news with Thank Pret It's Friday.Can you believe these glasses are made from a recycled Lexus? Neither can we! They look pretty spectacular though!Having trouble trying to figure out which glasses to choose? An exaggerated cat eye or a classic wayfarer? Or perhaps you prefer a rounder frame? The Art of Style have got you covered with this simple how to guide on finding the right frames for you.Love Michelle Williams' effortless weekend look? We've got the glasses, Celebrity Sunglasses Watcher tells you how to get the rest.The more we hear about google glass, the more excited we get. We love the idea of music being integrated with our eyewear. PERFECT for running!Mocler X Pharell's collaboration is out and about in the big bad world, but what do you think of the over-sized visors? Not one for the wallflowers!And finally - have you been following our Movember X Scot Street Style competition on instagram? Vote for your favourite stylish whiskered gent @pretavoiruk!

Our Favourite Glasses for 50 Years of Doctor Who

Tue, 12 Nov 2013 16:39:00 +0000

There are few shows that are as ingrained in the public consciousness as Doctor Who. The wheezing sound of the TARDIS, the sonic screwdriver - and for us, some pretty spectacular glasses.From the First Doctor's half moons, Number Five's wire rimmed specs and River Song's cat eye sunglasses have all been firm favourites in the Pret office. With the 50th anniversary airing (and breaking records world wide) we were on the edge of our seats (and behind our sofas) to see how it all played out. However we couldn't help noticing the 10th and 11th Doctor's specs and knew we needed to know how to get the look.We love the 10th Doctor's brainy specs! The square tortie shell frame is super easy to wear and pretty much any face shape can pull off. Our picks to emmulate the 10th Doctor's look would have to be these pretty spectacular Oliver People's numbers. The two tone adds an extra bit of warmth which we can always do with!Pinched from former companian Amy Pond, the 11th Doctor's vintage circle frames are a total old school classic. We think the Tom Ford ft5254 makes a pretty convincing dupe! Tom Ford glasses are always gorgeous and the round frame is perfect if looking for something a bit different.We loved the anniversary episode (and the glasses) but we'd love to know what you made of it! Tweet us your thoughts @pretavoir and let us know what you think of our frame choices.

We love these Prada Ornate Sunglasses

Tue, 12 Nov 2013 10:18:00 +0000

These beautiful Prada ornate sunglasses happened to find their way in to our delivery earlier this week and we couldn't love them more. We are in love with the stud details, adding a gothic edgy glamour to the popular Prada Baroque Frames.They are a stand out from the crowd statement piece and they've already made it on to quite a few Christmas lists. The original baroque frames were loved by celebrities and customers alike, so we can only imagine that these guys are going to down a storm!What do you think? Too much? Not enough. We're think it's just right!

NEW IN Jimmy Choo A/W 13

Fri, 08 Nov 2013 16:44:00 +0000

Prepare to see Nicole Kidman like you've never seen her before: sexy, strong and with a new Auburn crop in the new campaign for Jimmy Choo. Photographed by Mikael Jansso , the Oscar winning actress 46, looks better than ever as she played the role of a ÛÏstrong, sexy, and in controlÛ woman for the shoot.Kidman gives us nothing but sultry as she poses in thigh high leather boots, trench coats and sparkly glasses to the bluesy sound of David Lynch.This seductive campaign instantly gives the impression of a Hitchcock's heroine, but still in keeping with Jimmy Choo's glamorous side.The label told the press that ÛÏher character portrays the multi-faceted qualities of the Jimmy Choo woman for this season ÛÒ strong, sexy with a beguiling sense of mystery.Watch the stunning video for the new campaign and the new Carrera by Jimmy Choo here.

Pret Loves Movember and Scottish Street Style

Thu, 07 Nov 2013 17:17:00 +0000

This weekend Pret a Voir made their way out to Edinburgh in support of Movember X Scot Street Style. Scot Street Style is a growing online community celebrating Scottish style the world over,and using their platform they wanted to really draw attention to Movember and get people talking about mens health, which is definitely something we can all get behind.The month long Movember events sees men around the world grow moustaches, raising the profile and money for men's heath issues and generally encouraging people to embrace a healthier life style.We're a firm believer in supporting amazing causes such as this ÛÒ which aims to change the face of men's health (we see what you did there) ÛÒ and combined with Scot Street Style, coming together in an evening of awareness, fund-raising and super stylish men.We took some of our favourite men's frames through ÛÒ a range of opticals and shades ÛÒ launching an instagram picture to find our favourite stylish whiskered gent this Movember. Oliver Peoples, Cutler & Gross and Ray Ban's were all firm favourites and in between chatting about men's health and spinning a giant moustache we took snaps of any gentlemen (or indeed lady) who fancied their shot in wearing their favourite frame.The competition is now live on instagram, with 11 of our favourite most stylish bods from the event sporting their favourite frames from Pret a Voir. The photo who receives the post votes by 25th of November will win a frame of their choice.So who's your favourite? Vote now at @pretavoiruk.

NEW IN : Pret a Voir Loves Viktor & Rolf

Thu, 05 Sep 2013 11:29:00 +0000

Pret a voir could not be more excited to welcome Viktor & Rolf's eye wear collection to the site, and are thrilled to be their first U.K online retailer! With on trend pieces and instant modern classics, we hope you'll love their eye wear as much as we do!Viktor Horsting & Rolf Snoeren are known for their high concept fashion shows. From layered up couture in a reverse russian doll, using models as blue screens with chroma key composting and our favourite ÛÒ a fashion show featuring an army of Tilda Swinton's. With a back catalogue like that one would wonder what to expect from their eye wear.The collection is easy to wear while still offering a statement look. Tortie shell cat eyes sit next to matte black wayfarers, it's a varied collection of bold and timeless eyewear. We've already got our eyes on a few pairs!

An elegant cat eye adds a feminine touch to complete any look. (VR11 1 Black)

Tortie shell wayfarers are a perfect touch of warmth to an old classic. (VR23 2 Honey Tortoiseshell)

Timeless and clean for a sharp and polished look. (VR05 1 Black)Do you have a favourite?

Thank Pret It's Friday

Wed, 05 Jun 2013 12:30:00 +0000

It's that time again for your weekly fashion fix ÛÒ bring you our favourite eye wear news from around the interweb.This editorial has our heard a pitter-pattering. My Paper Sunglasses is less about functionality and all about style! Glasses are well and truly back, and with the likes of Warby Parker championing the cause for specs wearers everywhere it's no wonder. We love that they have a charitable arm to their brand (as well as making some of the coolest and most wearable glasses going.)Fancy yourself as a designer? Varg eyewear have launched a frame design competition. Pencils at the ready folks!Flashback Friday for one of our favourite old school vintage glasses wearers James Dean. Timelesss style!In the UK? Kicking about London? We love a pop up shop and Playn Eyewear have set up in Boxpark selling some cracking frames.For more glasses news, updates and competitions make sure you follow us on twitter @pretavoir and instagram @pretavoiruk!

Twinset Frames.

Tue, 04 Jun 2013 17:01:00 +0000

Sunglasses are usually the last thing you grab after pulling an outfit together and running out the door. No one would ever dream of wearing the same bag for every occasion so why do we treat accessories for our face differently? This season it is all about matching - or anti matching as that may be! Take a tip from Stella McCartney and match your must have Autumn / Winter floral with a matching - yet clashing - print on your frames. This adds an elegant and lady like feel to your look but with a fashion forward edge.

Click here for our full range of Stella McCartney Eyewear.

I-THERMIC SUNGLASSES

Tue, 14 May 2013 13:28:00 +0000

These super cool shades are the latest design from the Italian brand Italia Independent. The frames change from plain into a pattern when they are exposed to temperatures of 26 degrees and above. When the heat wears off and the shades begin to cool, they go back to their basic colour.

I-thermic sunglasses by Italia Independent

This Thermosensitive treatment is characterized by a particular treatment that deposits, by a manual process, an enzyme with coloured pigment, so that when the sunglasses are exposed to a 26¡C temperature they react by becoming transparent and showing the pattern underneath. The process is gradual and is forever reversible, allowing them to go through the colour transition every time they are worn.A pair of I-Thermic will always look unique and different in relation to its surroundings and to the physical states of the wearer, making these prefect for a cool sunny afternoon or a hot summers day.Available from us now!

Your Own Chanels

Tue, 30 Apr 2013 16:50:00 +0000

Want to own your very own pair for Chanel 5171 Sunglasses?Oozing in sophistication, refinement and classic looks, the Chanel 5171 Sunglasses are never out of fashion.With their sleek and refined shape, they breath elegance with their perfect finishing, detailing and design.Featuring a classic two tone look, the white bows stand out against the high gloss black frames, giving them the classic timeless look that are the envy of the fashion world..

The 5171 range has a range of colours to fit any occasion, rich dark Havana, delicious Violet, sophisticated textured light brown and another timeless classic black frame with black bows.If don't already have your own Chanel piece to compliment your wardrobe, these will add a classic look on any occasion.For a chance to bag your own pair of one of our favourite frames, enter below.Entering could not be simpler - log in below and follow the instructions! Enter up to 6 times for even more chances to win!The deadline for entries is 5pm GMT Friday 17th May 2013 - We'll announce the winner on Twitter before 6pm on the same day.Competition is open to everyone around the world, so don't worry about delivery - we have you covered.Good Luck Everyone!a Rafflecopter giveaway

Tag Heuer Partners with Ayrton Senna Institute

Thu, 28 Feb 2013 16:20:00 +0000

Ayrton Senna is definitively regarded as one of the greatest Formula One drivers of all time. His impressive three Formula One world championship victories aside, Senna also drove a noteworthy 41 wins from otherraces during his career,leaving an impression on the racing world that will never be forgotten. He was well-loved for his charisma and dedication, while acclaimed for his tenacity and skill on the track.

With a figure as iconic as Ayrton Senna, Tag Heuer truly had their work cut out for them when they set off with a plan to design a special edition range of sunglasses inspired by the driver. Tag Heuer, no stranger to the world of competitive racing or Senna himself, having previously paired up with Senna as a Tag McLaren Mercedes driver and Tag Heuer ambassador in 1988, were certainly the right brand to take on this task. The range of sunglasses we're presented with certainly befit Senna's name.

Above is the Tag Heuer Ayrton Senna model 0981 in colour 102, black and red with a grey lens. This particular model likely typifies Senna most in its design and colour, easily fitting right in with his recognisable red uniform. But hey, if it's not quite your bag, Tag has designed the Senna collection in several colours within four slightly varied styles. There's the 0981, 0982 (soon to be posted online, but currently available to order via e-mail or telephone), 0983 and 0984. As if the style and design didn't exude Senna's captivating self enough on its own, it even has his actual signature subtly engraved on the upper right lens.

How cool is that? Even cooler is the fact that in designing this incredibly striking item, Tag Heuer has partnered up with the Instituto Ayrton Senna, or IAS (Ayrton Senna Institute), which is an organisation developed by Senna and his family, officially launched in 1994 several months after Senna's death, dedicated to improving the quality of education on a large scale for children throughout Brazil.The official Ayrton Senna Institution logo can be seen on the side of the outer sunglasses box, confirming that every single sale of these special Tags directly benefits the organisation that was born of Senna's humanitarian concern. It was found that he had donated millions of his personal fortune to help poor children during his life, and once said "If we want to change something, we must start with the children".

So perhaps cool isn't the right word. It's not every day you can buy something that makes you look so awesome while feeling so perfectly wholesome and good. Our kudos to the Sennas and Tag Heuer for this touching collaboration in commemoration of Ayrton Senna's life.

Tom Ford's 5276: This Season's Headliner

Fri, 22 Feb 2013 17:19:00 +0000

Tom Ford is a pretty smooth customer. So it follows that our expectations for his line of designer eyewear are high; his label should be as potently fashionable as he is. Ford is credited with injecting a whole new sexy, glamorous feel into the style and marketing campaigns of Gucci and Yves Saint Laurent prior to going solo and launching his independent brand in 2004, and since then, he's carried on polishing his own brand in dedication to top-notch fashion.

With the delivery of the Spring/Summer 2013 campaign, we get everything we could ask Tom Ford for and more. One optical frame in particular has an extra special treat included: an uber stylish, clip-on sunglasses front. The Tom Ford 5276 is the one we're talking about--one and the same as the item modeled by the shiny gentleman above.

The 5276 is offered in six stylish colour variations, so if you're not too hot on the bold black acetate with the silver and grey gradient lenses of the 5276 001 on our gentlemen previous, your palette preferences will be catered to with subtler Havanas (5276 053) and kick-back Ambers (5276 041). There's a nicely balanced feel to the shades on offer here, and warm and cool hues cluster together to evoke something quite unique.

Wondering what they look like without their fancy clip-ons? We're on it:

So it's good news! This piece makes an equally stylish pair of glasses or sunglasses. The 5276 of course features the signature Tom Ford "T" on either side of the temples, and is characterised by a nice, solid acetate. You really couldn't ask for much more from a merger of practicality, functionality and style. With a little luck (and a lot of patience for those of us in the UK), we'll soon be skipping about in stunning spring/summer weather. And what better opticals for the season?

We foresee some pretty fashionable picnics in the works.

James Bond "Skyfall" Stars Tom Ford's Marko

Fri, 15 Feb 2013 17:37:00 +0000

If you're a James Bond fan, then you'll already know that the latest in the 007 films, Skyfall, is to be released on DVD this Monday. The 23rd of the James Bond films produced by Eon Productions--and third to star Daniel Craig as the infamously smooth British spy--has been the highest grossing in the expansive series thus far. And is it any wonder? Not only does this film have gripping action sequences and silky exchanges between lovers and villains alike that you'd expect in any top notch bond film, but it also has an interesting, well executed plot.

Add to it all a strong back-bone of convincing dialogue and fantastic acting and you've got yourself a pretty darn good film. Throw Daniel Craig sporting a pair of Tom Ford Markos in the mix, and you've got gold.In Skyfall we see Bond as we've never seen him before; not as some infallible, superhuman agent-bot, but as a flawed man bound by real limitations. His character certainly doesn't abandon the traits of prior manifestations of the beloved character, but in Skyfall, Daniel Craig's Bond combines the gritty and the polished to come up with something pretty special.

Exemplifying the James Bond of Skyfall is Tom Ford's Marko in Shiny Rhodium and Blue (FT0144 18V). Aviator in design, metallic in material, it exudes class and elegance. The Marko has subtle Tom Ford branding present in the form of a metal 'T' on the side of each temple, and the colour 18V features a crisp, solid blue lens.

The model comes in several colours, such as Rose Gold with a Grey Green Shaded lens and Anthracite with a Brown lens--though we don't know why you would be interested in the others. Did we mention James Bond wore these? James Bond. Wore. These.

In honour of the release of Skyfall, we are running a contest this week for one of our lucky patrons to have the chance to score a pair of James Bond Tom Ford Marko sunglasses for themselves. If you fancy the thought of sporting your very own pair of these bad boys (or fancy the idea of them being sported by a man in your life [we know you do]), head on over to Twitter or Facebook to share the love in the following ways:

Twitter: Follow us and publicly message Pretavoir with @pretavoir Win James Bond 007 Tom Ford Marko Sunglasses! Check blog for contest details: http://www.pretavoir.co.uk/wp/?p=875 #007marko

Facebook: Like our page and share our blog post on your wall with Win James Bond 007 Tom Ford Marko Sunglasses! As worn by Daniel Craig in Skyfall. Check blog for contest details: http://www.pretavoir.co.uk/wp/?p=875

Remember, you must include all relevant information to be considered officially entered in the contest, especially the #007marko Twitter hashtag, as this is how we track our entrants. Next Friday, a winner will be chosen at random from either Facebook or Twitter, and one cool customer will find themselves with the sunnies sported by Bond himself.

So if you feel yourself Skyfalling for these (groan), you know what to do.

AFD72UVZRNEG

Celebrate 25 Years of Oliver Peoples

Fri, 08 Feb 2013 17:52:00 +0000

Oliver Peoples is a brand defined by the vintage. In fact, they were born of it. When founding creative director Larry Leight acquired a large collection of authentic, unworn vintage frames marked simply "Oliver People", they instantly found their place in the world of designer eyewear.Back in the late 80s, the industry was bent on boundary pushing, futuristic designs--but not Oliver Peoples. They pioneered into the future with a foot firmly in the past; in the height of quality, the classic and timeless. This solid foundation remains, and others can be seen clambering to emulate that which Oliver Peoples typifies: vintage-inspired design for the progressive of mind.

We feel pretty darn thrilled to have the privilege of offering Oliver Peoples optical frames and sunglasses to our fine patrons, and with their 25th Anniversary as a designer brand on the table (Happy Birthday, OV!), we knew they'd be bringing out something just a little bit special.

Why hello...

Behold, the Oliver Peoples XXV-RX 5228, seen above in Cocobolo (1003). A beautiful juxtaposition of vintage and modern, it's almost too good for us. The frame features stylishly bold acetate with intricately detailed hinges, adorned with a newly conceptualised plaque, leading onto a retro-inspired, sloping temple.

The range of colours are inspiring, and in keeping with the nature of Oliver Peoples, a perfect balance of retro and modern. In addition to the well-known signature Oliver Peoples Cocobolo colour, the other colours we get to choose our opticals from are a Matt Black (1031), Transparent Grey (1132--chosen especially for the 25th Anniversary as a representation of silver), Matt Sandalwood (1326) and a Slightly Light Beige (1208).

And if that weren't enough for you, Oliver Peoples have gone and made our day by also making the XXV Anniversary Edition available as sunglasses.

Above is the companion to her optical counterpart, the Oliver Peoples XXV-S 5227 in Cocobolo (1003) with a polarised Java lens. What a perfectly beautiful pair. The sunglasses are available in five different colours: Raintree with brown Photochromic VFX lenses (1011-85), Storm Grey with Photochromic VFX lenses (1002-R4), Black Midnight Express with Polarised Grey lenses (1005-P2), and Slightly Light Beige with Chocolate gradient lenses (1208-51).

Oliver Peoples sunglasses have an amazing, authenticity-proving hidden feature to their lenses when in direct contact with moisture, so be sure to make use of all the panting you'll be doing over these stunning sunnies to reveal their beautiful little birthmark.

Already a proud owner of your very own Oliver Peeps? Don those babies and join in the celebration.

Sugar Sweet Ray Bans

Fri, 01 Feb 2013 17:52:00 +0000

We all kind of hate them, don't we? The hoards of companies that throw up every single bit of clichÌ©, lovey-dovey Valentine's Day paraphernalia they've been storing long before Christmas the moment the holiday season comes to an end?Well, we certainly want our fine patrons to know we wouldn't insult their discerning selves in this manner. And so we've waited until February 1st.

--But wait! This isn't your run-of-the-mill posting, we assure you. Forget about roses, fancy dinners and even bedroom eyes this Valentine's; let the fantastically awesome brand Ray Ban give you delicious candy eyes instead.

With numerous models offering on-trend colour combinations and variations, you'll have no problem finding a frame in your favourite flavour, whether it be blueberry, lilac, orange or grape. More of a traditional chocolates-and-flowers kind of person? You'll devour more subtle models sporting tortoiseshell with accents of crystalline colour, like the Ray Ban 5241 5074.After drooling our way through countless models and colours of Ray Ban optical frames, we've found one particularly exciting, unique new model deserving of--like many of us--an extra bit of special attention this month. It is the Ray Ban 5226.Seen here in colour 5032 (Violet Havana), the Ray Ban 5226 is a nod to days gone by, flawlessly merging thick-rimmed acetate cat's eye with sugary, candied tortoiseshells. It's also available in a Havana Violet (5031), Honeyed Havana (2144), and for the more traditional among us, Solid Black (2034).

For us, it was love at first sight. And we're willing to bet it could be the sweet treat for you too. Need some convincing? Observe the evidence:

Now quick, grab one of these pretty puppies for yourself before they're eaten up.

Oakley's Canopy Has It Covered

Fri, 25 Jan 2013 17:59:00 +0000

We're sure you're aware of the massive star appeal the Prada Baroque 27NS 1AB3M1 has held since its appearance on the fashion scene. Who wouldn't remember these swooping, circular divas at first sight?It has some particularly fantastic features, such as an expanded lens volume for peak maximising of vision across all fields (no more tunnel vision!), and of course, it looks so, so cool.

This is the Tanner Hall model in colour "Rasta Mane", designed after the Freeskiing, Montana-born dude himself. What's Freeskiing, you ask? Also called Newschool Skiing, it's a growing sport similar to freestyle, involving bucket-loads of amazing tricks and feats.

Nice one, Tanner.

In true Oakley fashion, we're given as many unique style options as we could conceive, and the choices with the Oakley Canopy OO7047 feel limitless. Here are some of our top picks:

The options are practically endless. Oakley explains some of the Canopy's finer points, such as their utilisation of the Plutonite¨ lens material, which offers 100% filtering of harmful UV rays, along with a dual vented lens with F3 anti-fog coating. These sunglasses are truly luxurious in design, with a triple-layer, moisture-wicking foam, and a nice by-product of the previously mentioned wide-view lens is that it's fully compatible with most prescription eyewear and helmets. Safe, practical, and super slick. What more could we ask for?

Thanks, Oakley!

Stars Still Swoon for Prada Baroque

Fri, 18 Jan 2013 17:57:00 +0000

The uniquely stylish sunnies, arguably first made popular by child-star turned boho beauty Ashley Olsen, have cloaked the eyes of stars such as Eva Mendes, Rihanna, Paris Hilton and Lady Gaga.

Lovin' the dachshund, Ashley.Lady Gaga regularly pieces Baroques with her already boundary pushing, statement outfits. And in top Gaga form, she can be seen here wielding immaculately sharpened claws to ward off any would-be thieves from snatching her pretty sunnies. (Gives "Poker Face" a whole new meaning, wouldn't you agree?)Class.More recently, award winning American actress Jessica Chastain (chosen in 2012 as one of Time Magazine's "100 Most Influential People in the World") was seen in New York City looking incredibly chic in colour contrasts and popping accents; of which the Prada Baroque was the focal point topping off the ensemble.

So good.

The Prada Baroque comes in a wide range of colours and patterns, and just in case you're not quite sold on that bold, round lens, there's also the slightly more traditional square lensed Prada Baroque 27OS, also available in a myriad of colour options. And if you've been thinking to yourself that, yes, that's lovely, but I want something even bolder than the Prada Baroque 27NS, then there's the Prada Baroque 28NS for you.

Did we mention the Baroque design also comes in an optical?

And just for good measure, here's Beyonce signing us off with a flashy smile in her Baroques.

Paris Hilton Hits Slopes in Gucci Goggles

Thu, 10 Jan 2013 17:27:00 +0000

Paris Hilton is stylish; we know it, you know it, she knows it. And as a stylishly inclined individual with heaps to spend on the very best life has to offer, we would expect nothing less from her than to hit the slopes wearing Gucci Goggles.

The Gucci Goggle M00502 GG1653 comes in a variety of colours and is designed to look equally stylish on both men and women. With a fully adjustable, visibly branded band, it doesn't matter if your head is modest or as big as Paris'; this goggle is going to stick along for the entire, chic ride.

Paris wears the popular Matt Black 09ID model, but don't let that stop you being tempted by the four other available colours: White Matt, Shiny Blue, Shiny Red (currently not posted on our website pending shipment arrival, but certainly available to order in the meantime--just contact us and tell us your fancy), and the newly released Shiny Black, which is sure to be another popular seller. Pleased, Paris? We're told Gucci has that effect on people.

Brand New Superdry Glasses Whet Our Appetite

Fri, 27 Jan 2012 13:21:00 +0000

Models named after celebrities? Check. Retro inspired look? Check. Exotic materials, aged wooden case and thick acetate? Check. Yes, super-brand Superdry has started making glasses, and they seem to have got it right first time. Their frames are all about the little details; brushed 'worn' acetate, real Japanese bamboo temples, 7 barrel hinges, and laser-etched text.The collection incorporates cat's eyes, half frames (Clubmaster-style), Wayfarer shapes, as well as round frames such as the Depp and Holly models. The comparison to Ray Ban here is difficult to avoid; however, this is certainly not a copycat situation. The Superdry eyewear range easily stands on its own, thanks to their extreme attention to detail and their I-can-tell-it's-not-cheap-just-by-holding-it level of quality. In case you've been hiding under a rock impervious to fashion and the media for the last few years, Superdry is a clothing and accessories brand sold across 4 continents, in 40 countries.

The Collection.

At the classic 'geek glasses' end of things, Superdry have created the the Brando, Officer, Jetstar and Riley. These all offer thick-rimmed styling, with each adding their own twist on things: The Officer includes leather temples, giving them a well-used, patched-up look. The female-oriented Riley includes bare aluminium arms, which show off a cool retro/modern contrast. The Jetstar offers contrasting brighter colours, moving away from the tortoise-shell/havana/black combos of some of the other Superdry opticals. They don't offer anything quite as garish and bold as some of the Wayfarer colours however. Finally the Brando is a thick-set, high-gloss acetate offering. It has Wayfarer inspired shape, with wing emblems on the temples. (Left to right: Brando, Jetstar, Riley)They made three half-frame models, the Caine, Harper and Navigator. The Caine is similar to a Ray Ban Clubmaster; with an aluminium nose bridge and high-gloss acetate finish, but a more squared-off lens design makes it a little more Mad Men than Hollywood glamour. The Navigator tones the design of the Caine down a bit, dropping the aluminium for a less risquÌ© look. The Harper (female frame) goes rounder, adds more flared temples and is a wee bit more glamorous. (Left to right, Caine, Harper, Navigator)The Kitty (below, left) and Daisy make up the cat's eye designs, with the Daisy the more outgoing shape. Both are distinctly feminine, with colour options such as 'Blush' (A pink to black fade) and 'Tokyo Tort' (A bright leopard-print-like design).The Depp (below, left) includes bamboo temples (made from real bamboo!) and a round frame inspired, obviously, by its namesake. The Dean gives a harsher, rectangular look, with very thick arms and prominent Superdry logos.The Superdry collection starts at £84.90, including free UK delivery.

Oakley Airbrake Goggles - Interchangeable Lenses Done Right

Wed, 07 Dec 2011 15:36:00 +0000

In the same way that Apple came up with the magnetic power cord on their laptops (that meant when you tripped over the wire, you didn't pull the laptop off the desk) Oakley's Switchlock lens change technology is really a "finally, someone's done this right!" moment. Changeable lenses have been around for ages of course, it's a simple concept that is much harder to put into practice - what happens when you've got gloves on? How do you ensure the lens won't fall out in a hard crash? Is it lift up tab 'a' first, or unhook clip 'b'? Yes, interchangeable lenses are generally a hassle; to the point that you'll just live with an 'all-round' lens for every condition. An 'all-round' lens that is kind-of-okay in most light conditions, but never perfect. Cue the Oakley Airbrake. Having previously worn Smith's top of the range I/O goggles with changeable lenses for a season (I ditched them for some tried-and-tested Oakley A-Frames), I was firmly rooted in the 'dubious' camp with these. The only time I would change the lenses would be in the comfort of the chalet, based on the weather that day. I wouldn't even dream of attempting to change lenses at the bottom of a run - I would quickly become 'that guy' that everyone waits for.We have the Oakley Airbrake In Stock at Pretavoir. Buy them here. The Airbrake rapidly changed my mind on interchangeable lensed goggles. The first thing I noticed was the rip-cord style tab that you pull in order to release the lens - definitely doable in all but the thickest mitts. Once you've pulled this, simply push the lens outwards from the inside and it comes away. That's it. No using both hands and a knee, trying to get your nail in behind and wondering how much pressure you can give before you break it. Putting a new lens in is almost as simple too: With the lever open, push the left hand side in first, then the right. You'll see it hook in. Then just close the lever and you're done. With practice, I reckon you could swap them on the move. See the quick video below on how to change lenses:http://www.youtube.com/watch?v=GG86ALdQDu0

But what about the other features?

Oakley have, over the years, looked at each aspect of snow goggles and improved it. They've tackled the issues of fogging, comfort, helmet compatibility and lens clarity through evolution from years of research with top athletes. The technology found on their top of the range models gradually filters down into their more affordable pieces all the time, being superseded by newer and better solutions. The Airbrake is no exception to this rule. Let me take you through the features:

Triple lined polar fleece foam

Goes around your face, wicks away moisture, keeps you warm and toasty.

Oakley F3 Antifog Technology

This is several innovations all working together to keep your lenses clear: A dual lens design with a thermal barrier; vents at the top and bottom of the lens to promote airflow over the inside; an anti-fog coating on the lens. These all work together to make fogged lenses go the same way as zinc sunblock and fluorescent headbands - a thing of the past.

Rigid Front Frame, Flexible Rear Chassis.

The advantage of this is to offer a rigid fix point for the lens, which means the lens won't flex. The advantage of that, is no distortion - the lens is the exact shape its designer intended, all the time. However, some flex in a goggle frame is a good thing: you want it to fit snugly to your head and you need it to flex to fit various different shaped helmets. This best-of-both-worlds system works really well, you get the rigid front to keep the lens in the optimum position, and the flexible rear chassis ensures comfort and a good fit without any gaps.

ANSI Z87.1 Impact Protection

Something that's included in all Oakley lenses, but really becomes useful on a pair of goggles. This standard of impact protection has been tested using a metal spike dropped from 4 feet onto the lens (think ski tip, pole or tree branch). The result shows no shattering of the lens and no material coming in contact with the eye. In the other part of the test, a 1/4 inch steel ball at is shot at 102 mph into the lens. This produces the same result: no shattering, no material entering the eye.

Oakley Plutonite Lenses with HDO (High Definition Optics)

Needless to say with Oakley, all the lenses available for the Airbrake protect against 100% of UVA, UVB, UVC and harmful blue light up to 400 nm. HDO Optics is another Oakley standard found across their range - it allows the wearer to see exactly where things really are, with no shift caused by distortion.

So are these the perfect snow goggles?

For me, there's nothing else I've tried that's better. No they're not perfect, but they do offer vast improvements over previous interchangeable lensed goggles. They're optically as good or better than anything else on the market, and in my opinion their lens changeover system works better than anything else right now.

In the box:

Oakley Microfibre Pouch/Cleaning Cloth
Zipped Oakley Goggle Soft Case
Extra Lens

Oliver Peoples Soloist Teardrop Sunglasses

Wed, 16 Nov 2011 16:43:00 +0000

We wrote about these back in October and now we've seen them in flesh, we're even more excited about their release! The SoloIst Teardrop boasts filigree details on the lens surrounds and a choice of regular or polarised glass lenses. The design is all about contrast: new and old, metal and plastic, light and dark. Designer Takahiro Miyashita sought to combine vintage and modern parts into a single frame, using old tooling and methods from the last 25 years. He says ÛÏThis collaboration is going to be a new standard. I am very honoured and grateful for the result.ÛThanks to the use of vintage parts, the Teardrops are very limited edition.The two colours pictured are available to order right now, with the two remaining colours ~~arriving within the next couple weeks -~~ NOW IN STOCK!

Johnny Marr Revamps Ray Ban's Signet Sunglasses

Fri, 21 Oct 2011 11:19:00 +0000

Johnny Marr has made his design debut by partnering with Ray Ban to create a pair of blue-tinted Ray Ban Signets. The former Smiths guitarist was delighted to design for the iconic brand who trusted the rock and roller to choose a frame of his choice which he then customised. The Signet is reminiscent of the classic Clubmaster but boasts a frame made entirely from metal. Marr officially marked his stamp on the design with a scrawled "Johnny" signature on their temple, cementing his place in Ray Ban history. Marr will also front the brands new "Raw Sounds" initiative which seeks to find a new talent to collaborate with Johnny himself. We couldn't think of a better brand to represent the music scene, and Johnny Marr is an added bonus.

The original Ray Ban Signet Sunglasses that got the VIP Treatment

Tom Ford Documentary Announced! A candid insight into the life of Mr Ford

Fri, 21 Oct 2011 10:12:00 +0000

We couldn't believe our ears when we heard that the King of Cool himself, Mr Tom Ford, was releasing a documentary about his life and career. But the proof is in the pudding and clips were finally released yesterday to tease all those fashion followers and of course, lovers of the visionary himself. Speaking candidly about his time at Gucci and Yves Saint Laurent, Ford opens up about his journey as a designer and the moment he decided to launch his own brand in 2005. The American designer has been noted in the past for being fiercely private, so this intimate film promises to show us the real Tom Ford; a man driven by perfection and the desire to create magnificent pieces that will inspire and excite. Ford fashion is chic, elegant and utterly enchanting in every way. His excellence has of course spilled over into eyewear and his sunglass collections continue to attract celebrity fans across the globe, making his brand one of the most recognisable in Hollywood. Celeb favourites such as the Nikita have become a must have for 2011, and we're excited for what the future holds for Ford frames. As ever, Pretavoir are now stocking the 2011/2012 collection including the Henry and Martina models. Show your appreciation and choose a Tom Ford frame, with so many lovely models to choose from its hard to resist.

Visionaries: Tom Ford Documentary Trailer

Pregnant Beyonce Blooms Wearing Oliver Peoples Sheldrake Sunglasses

Wed, 19 Oct 2011 10:56:00 +0000

Beyonce showed off her baby bump yesterday wearing a conservative grey knitted jumper with a black mini skirt, and of course her trademark Oliver Peoples Sheldrake Sunglasses. The mother-to-be is still looking every inch a Diva and has been spotted several times wearing her favourite sunnies. Steal her style and get your Sheldrakes now.

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Miranda Kerr Steps Out For a Walk Wearing Dior Sunglasses

Tue, 18 Oct 2011 13:53:00 +0000

Miranda Kerr looked effortlessly chic stepping out in New York City today wearing the Dior Paname Sunglasses. The Australian model looked stunning in a patterned maxi dress and ballet pumps whilst running errands in NYC. These must-have cat eye frames are available in 5 different colours, including bold purple and a vibrant turquoise. We think Miranda's got it spot on with the understated black frame, letting this stylish sunglass speak for itself.

Stella McCartney to launch Eco-Friendly Sunglasses

Tue, 18 Oct 2011 11:48:00 +0000

It has been announced that Stella McCartney will launch an eco-friendly range of sunglasses as part of her 2012 Spring Collection. The vegetarian designer is committed to campaigning for environmental issues and has already added vegan heals to a previous collection. The sunglass range will consist of five different pairs, three with acetate frames and two with metal frames. The new designs will use materials kinder to the environment including a new acetate plastic, which combines cellulose with 'natural plasticisers' derived from citric acid. Stella believes using renewable sources for her designs promotes good practice. Most sunglasses use plastic derived from petroleum, whereas Stella's is a blend which includes

a 54 per cent contribution from castor oil seeds, a renewable resource itself. But dont't go thinking this will compromise on quality, Macca's daughter has promised a collection that is made to the highest quality with a luxury finish; it'll just be the price that you'll be feeling guilty about when wearing them...just remember it's all for a good cause.

Oliver Peoples and Takahiro Miyashita Create Vintage Frames for 2011/2012 Eyewear Collection

Tue, 18 Oct 2011 09:46:00 +0000

Emerging fashion label TAKAHIROMIYASHITA TheSoloIst. has teamed with Oliver Peoples to create a bespoke luxury eyewear collection. Japanese designer Takahiro Miyashita fronts TheSoloIst mainline collection and has been hailed as a fashion visionary for his recent tailored designs. Miyashita's experimentation with layered fabrics, textured designs with bohemian flair make for an inspiring collaboration with the eloquent vintage designs of Oliver Peoples. The range has been named TheSoloIst and will be part of the 2011/12 eyewear collection.

TheSoloIst frames were created with a 'salvage' philosophy in which Miyashita aimed to recreate a vintage frame which would be entirely true to its aesthetics. Old factories and warehouses were scoured for original metal pieces that could be incorporated into the frames, crafting a truly original collection. Where this was not possible, creators spent a year replicating missing parts whilst using traditional techniques and tools used for Oliver Peoples frames almost 25 years ago. This amalgamation of the old and the new symbolises this perfect partnership who have found a harmonious balance between the vintage and the vintage inspired.

The result is one optical and one sunglass frame, both of which have double bar bridge detailing. The first model - the optical frame - boasts a round P3 lens shape and is available in three different colours. The sunglass, 'Tear Drop', is available in four colours with the added benefit of polarized lenses. These unisex frames are a wonderful arrangement of treated metals and acetate, creating a stunning collection with class and elegance.These vintage frames not only boast a classic design but deliver when it comes to quality and authenticity. The top-bar and temple plaques for instance are made from reclaimed materials from three decades ago.

These are not simply glasses, but a statement; about Oliver Peoples' history in luxury eyewear, and its promise to future design, thanks to Miyashita. Investing in TheSoloIst collection means that you will become a part of the new generation of vintage eyewear, paying homage to the designs of the past that have stood the test of time. What's not to love?

Diesel Sunglasses Make Their Debut at Pretavoir

Thu, 13 Oct 2011 15:07:00 +0000

We are delighted to announce that Diesel will become the next designer brand arriving at Pretavoir. Diesel, founded in 1979 by Renzo Rosso and Adriano Goldschmied, originally launched as a clothing range but quickly expanded to become one of the world's most recognisable fashion brands. The Italian brand has become the forefront of urban chic design, with dynamic and innovative designs. Wilbert Das, Diesel's current head designer and creative director, has continued to push the boundaries of fashion merging traditional styles with contemporary influence; creating a thoroughly forward thinking brand that has the ability to both shock and excite. Vibrance and detail are at the heart of Diesel's designs and their sunglass collection is no exception. Their distinctive approach to eyewear often results in futuristic inspired designs with large angular frames in bright and bold colours.

Today the brand is available across the globe, being distributed in up to 50 different countries, simply proving that true style is not a statement but a movement. Favoured by the stars, these funky yet wearable frames have become iconic in their own right. And it is for this reason we couldn't be happier that Pretavoir are bringing them to you. The full sunglass collection consisting of male, female and unisex models will be coming to Pretavoir soon. Watch this space.

Tod's Sunglasses: The Latest Brand to Arrive at Pretavoir

Wed, 12 Oct 2011 14:13:00 +0000

We're excited to have a new brand arriving at Pretavoir this autumn: Tod's. Tod's is an Italian luxury brand that began as a shoemaker in the 1920s by Dorino Della Valle. By the 60s, the business was being run by his eldest son Diego. He expanded rapidly, turning a basement workshop into a factory, yet kept the by-hand manufacturing processes in order to maintain the quality his customers were used to. The late seventies saw the introduction of their signature shoe: the Gommino, a leather mocassin with 133 rubber beads on the sole. They became the staple of casual-chic, which really began to define the brand.More recently Tod's introduced bags to their repertoire, which were manufactured using the same highly skilled leather craftsmanship that was found on their range of shoes. Today, the brand has boutiques all around the world including New York, London, Milan and Tokyo (yet they still remain a family-run business).Their sunglasses range incorporates retro 1950s and 1970s styles, with plenty of brown gradient lenses, leather detailing, and acetate, tortoise-shell frames. We can expect styles for both men and women to retain the same handmade luxury feel of their shoe and bag range.

Jada Pinkett-Smith dazzles in Tom Ford Nico Sunglasses

Mon, 03 Oct 2011 09:11:00 +0000

Jada Pinkett-Smith added a little Hollywood glamour to her chic look by wearing Tom Ford Nico sunglasses in NY city yesterday. The feisty actress donned bold red high-waisted flares coupled with a silk Champagne blouse. These frames complete the retro 70's look and are available in 3 different colours. Click here to see the full Tom Ford sunglass collection.

Jennifer Aniston says 'Good Morning' to America wearing Ray Ban Aviator 3025's

Wed, 28 Sep 2011 14:45:00 +0000

Jen looked flawless wearing a pair of Ray Ban 3025 Aviators on route to ABC studios in NYC yesterday. Paired with a casual jumper dress, leggings and knee high boots, the Aviators ensured Jen looked sleek but understated. See the full Ray Ban Aviator collection here and get Jen's look today!

Kelly Osbourne storms New York Fashion Week wearing Tom Ford Nikita Sunglasses

Tue, 13 Sep 2011 09:53:00 +0000

Kelly Osbourne seems to have flourished as a fashionista over the last couple of years and we love the transformation. The chic tailored look with feminine prints and flattering hem lines have catapulted Miss Osbourne to leading lady status and she did not disappoint at the NY Fashion week. Kelly wore a simple grey tailored 1950's inspired dress with dainty cut-off cream gloves, finished with the Tom Ford Nikita sunglasses which have been spotted on many a celeb this season. In the classic black this frame is matched perfectly with the vintage inspired ensemble. If you were ever unsure as to what to wear with these bold frames take a lead from Kelly. The Nikita should be worn with minmal make up, a good lipstick and confidence. Feeling bold? Try the Cream Nikita for that extra bit of Hollywood glamour.

Nicole Scherzinger spotted in the Ray Ban Clubmaster 3016

Thu, 01 Sep 2011 16:29:00 +0000

Nicole looked stunning strolling through Heathrow airport in London this week wearing the Ray Ban Clubmaster 3016. Teamed with an embroidered dress and tan leather jacket Miss Scherzinger looked understated yet stylish. A great day time look which we adore!

Emmy Rossum is a Beverly Hills babe in Ray Ban Wayfarers 2140

Wed, 31 Aug 2011 11:59:00 +0000

Emmy Rossum looked casual chic in a stripy day dress and the classic Ray Wayfarer 2140 when out for a spot of shopping. We love this simple, elegant look, proving you can literally pair anything with the Ray Ban Wayfarer and look stylish. See the full Ray Ban Wayfarer 2140 collection here.

Ashley Tisdale wearing Ray Ban Clubmaster 3016 W0366

Mon, 29 Aug 2011 16:43:00 +0000

Ashley Tisdale was spied today wearing the Ray Ban Clubmaster 3016 whilst out doing a bit of shopping with her mum. She makes looking cool in a Clubmaster seem effortless in her casual day dress and on trend wide brimmed hat. We love it. See the Ray Ban Clubmaster range here.

Tom Ford Margot and Nicola Sunglasses: big, beautiful and oozing 1970's glamour.

Thu, 25 Aug 2011 13:31:00 +0000

We have been bringing you the latest sunglasses from Tom Ford's new collection and it's been causing a bit of a stir! This week is no exception and we're giving you a peak at the big and beautiful frames that will add a little bit of 70's glamour to your Autumn wardrobe.

The Margot model dons the iconic twist detailing that has been seen in previous models such as Charlie and Sonja, yet there is something wonderfully distinct about this stylised frame. The detailing at the bridge is a more prominent, accentuated design resulting in a quirky alternative to the regular rounded frames. And yet the shape is still soft and perfectly wearable - bold but not overbearing. Margot is available in black and light tortoise brown, both with gradient tinted lenses perfect for the summer daytime look. This chunkier acetate rim creates a statement piece that will not simply add to your look but become the integral accessory that will result in a well honed retro-chic ensemble.

The Nicola frame is a more subtle alternative but still boasts the larger lens that creates that 70's inspired look. A thinner, more elegant frame creates a slightly more wearable sunglass for those who don't dare to go so bold. The Autumnal designer collections of 2011 have seen a resurgence in black and brown tones and Mr Tom Ford's range is no exception. The brown model pictured below is a great alternative to the black and has the additional speckled tortoise detailed legs. The rich caramel tones are complimented by the gold "T" detailing at the temple - the defining feature of a true Tom Ford. This is a subtle sunglass creating an overall more sophisticated look, coming to Pretavoir soon...

Kelly Rowland wears Prada Baroque Sunglasses at the XFactor Auditions

Tue, 23 Aug 2011 12:56:00 +0000

Kelly Rowland looked sensational in summer brights recently at the XFactor auditions in Liverpool. Her outfit was complete with the Limited Edition Prada Minimal Baroque 27Ns which we adore! Buy this celeb must have today!

Nicole Scherzinger wearing the Bvlgari 8080B Sunglasses

Wed, 17 Aug 2011 09:33:00 +0000

This is a lady with taste; first Carrera and now Bvlgari. We must admit we're preferring these jewelled sunglasses which are a bit more glam. Nicole didn't look too happy heading out for lunch but no one can deny she looked perfectly preened and stylish wearing the Bvlgari 8080B....and of course we have them in stock too in none less than 5 different colours. Steal her celebrity style now!

Tom Ford's Cool Cat Eye Sunglasses: Malin, Martina and Sebastian

Tue, 16 Aug 2011 14:06:00 +0000

A new week and another sneak peek at the new Tom Ford Collection coming your way this Autumn/Winter 2011.

The Sebastian model completes the trio with a much smaller, more stylised frame that is unashamedly cat eye inspired. This petite frame acts as the cat eye for beginners and allows you to experiment with iconic shape without being too outrageous. These are also perfect for smaller faces that may be overpowered by larger frames. Each of the three models echo the vintage style that has inspired the latest fashion collections of 2011/2012. Each of these models are beautifully chic, adding a feminine flair to an otherwise simple ensemble. These frames will become the Autumn staple for every fashionista's wardrobe. Join the latest trend and invest in a timeless classic because cat eyes are here to stay.

Sebastian 232

Martina 231

Angelina Jolie wearing the Limited Edition Dolce & Gabbana 2073 K

Tue, 16 Aug 2011 11:00:00 +0000

Angelina Jolie was looking cool in her 18k gold Dolce & Gabbana 2073 K sunglasses while visiting London this week. These Limited Edition polarised sunglasses are reminiscent of the aviator but with a geometric twist. The frame is made from 18k gold and finished with sleek black acetate detailing and of course the Dolce & Gabbana signature. This edgy frame also available with an olive green and caramel tinted lens.

Jennifer Garner spotted wearing the Chanel 5197

Tue, 16 Aug 2011 08:57:00 +0000

Jennifer Garner has been spotted this week in Los Angeles wearing the Chanel 5197 and it's not the first time! Jen is a major fan of Chanel and we can see why. These classic frames come in 6 different colours including a mint green and deep red - perfect for adding some summer sizzle to your ensemble.

Nicole Scherzinger wears Carrera Sunglasses in her new music video 'Wet'

Mon, 15 Aug 2011 10:47:00 +0000

Nicole Scherzinger wears the Carrera Champion JN 90 in her latest music video Wet. Pretavoir has celebrity style too stocking the Champion range in a variety of colours. Be part of the latest craze and get your sporty sunglasses now.

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: 5th August, 'Wet' Video by Nicole Scherzinger

Tom Ford does Clubmaster: the Henry 248

Thu, 11 Aug 2011 14:14:00 +0000

What's this you say? A new sunglass collection from Mr Tom Ford? That would be correct, and we have a first glimpse at all the trends that will carry you through to 2012. So we thought we would let you in on the secret because some of these frames are just too good to keep to ourselves... One of the most eye catching models is the Henry 248, similar to the Ray Ban Clubmaster. This vintage inspired collection is available in two colours; classic black with a gold rimmed edge and an olive green lens and a light tortoise shell frame which screams old school chic with a brown tinted lenses. The sunglasses sport the iconic 'T' gold hinge that marks an authentic ford frame. Wonderfully engineered, these sunglasses are light, comfortable and perfect for prolonged wearing. The Henry 248 is the epitome of cool and should be worn with confidence and a little bit of attitude. Perfect for festivals and everyone else with a little bit of rock n roll spirit.We've tried them and we love them - a great alternative to the Ray Ban Clubmaster that has just that little bit of an edge that only the King of cool, Mr Tom Ford, could create. This model will be coming to Pretavoir soon so watch this space and be one of the first to sport the new look!

Frankie Sandford from the Saturdays wearing Chanel 5171 Sunglasses

Wed, 10 Aug 2011 13:08:00 +0000

You've spotted them, we've got them. Frankie Sandford has been seen wearing the Chanel 5171's this summer and we love them. The 5171 comes in 7 different colours; 5 black frames, a brown and tortoise shell frame all finished with the delicate bow detailing at the temple complete with the Chanel logo. Get your pair now and for the celebrity Chanel style.

•ÈÀ

ic! Berlin frames: the secret code?

Tue, 09 Aug 2011 14:34:00 +0000

Here at Pretavoir we love ic! Berlin. The brand offers quality frames and innovative designs that have been endorsed by the likes of Madonna, Brad Pitt and Samuel L. Jackson. But did you know that your treasured glasses hold a special message just for you? Admittedly, its pretty easy to miss. We think Bond may have had some trouble but thanks to a handy little lesson on youtube from the designer himself (in no less than two languages - English and Japanese!) the mystery is solved and we can reveal the two very important messages inscribed on the two arms of the frame.On the left arm is a small token of advice; love yourself, a sentiment that of course we should all abide. This somewhat personal touch has been introduced to all ic! Berlin frames within the last year and despite it being a little unusual, it is a nice motto to promote.On the right hand leg you will find an information number that you can call if you should require any assistance with your ic! Berlin frames. Once dialled however you will find that this is the direct telephone number of the designer himself, Ralph Anderl. Again, a little strange but at least you can't complain that your favourite designers don't care. This is the most excellent example of customer service I'm sure you'll agree, we're just not sure about the price of the international phone call so perhaps you may not want to try this one out for yourself. Here's the first of two videos which unveil the 'secret code' embedded in the frames...but ssssh, you heard it here first. http://www.youtube.com/watch?v=DD9n7WII-pc

Julianne Hough Looking Chic in Chanel 5185 Sunglasses

Tue, 09 Aug 2011 11:39:00 +0000

Julianne Hough looking carefree but undeniably chic in these Chanel 5185 Sunglasses.

Also available in 5 different colours, buy now to get the look!

Katie Holmes Spotted Wearing Giorgio Armani Sunglasses

Tue, 09 Aug 2011 11:22:00 +0000

Katie Holmes was spotted wearing Giorgio Armani GA 852/S 807 sunglasses!

Available in classic black, a cool clear grey and black with subtle pewter detailing

Ray Bans Rule The Big Chill Festival 2011

Tue, 09 Aug 2011 11:00:00 +0000

Everyone knows that music festivals are the place to spot the next biggest fashion trend but it would seem that the classic Ray Ban brand has affirmed its position as 2011's must have accessory. Kanye West, Tinie Tempah and Fionn Regan were all spotted wearing iconic frames that have become the staple of the stars.

Kanye and Tinie rocked the stage wearing the classic Ray Ban Wayfarer 2140s that never seem to be to far from these men's clutch. Both of these gents have cemented their fate in the style stakes as being dedicated followers of fashion and what better accessory to top it all off than the Wayfarer? These retro frames are available in a multiple of colours including a range of limited edition frames with specially designed detailing including funky vibrant prints - ideal for that summer festival look. Other celeb fans include Rhianna, Eliza Doolittle and Beyonce.

Fionn Regan opted for the edgy Wayfarer Clubmaster 3016 which ooze rock star status. Regan looked Bohemian chic in the Ray Ban Clubmasters with the gold rim and crystal green lenses.Effortlessly cool, this new guy on the music scene couldn't look more at home at the Big Chill Festival and with taste like that we're happy for him to stick around.

Limited Edition Ray Ban 8034K's make their entrance at Pretavoir

Mon, 25 Jul 2011 16:07:00 +0000

Just when you thought there was nothing cooler than a pair of classic Ray Ban Caravan sunglasses they only go and bring out an 18 carat gold plated pair. The frame is made of hardwearing titanium leaving you with a durable pair of sunglasses which are also extremely light and comfortable to wear. Only 1000 pairs of these were put into production, but this isn't a case of style over substance; this limited edition model provides strong protection against harmful rays, includes anti-scratch technology and a hydrophobic anti-reflective coating which helps keep rain, snow and fog at bay (who says it needs to be sunny to wear Ray Bans?!) The cool gold reflective lens is bang on trend and gives the classic caravan shape a retro feel.Interested? This model also comes with a display box, microfibre cloth and a handmade genuine leather case...as if you needed any convincing! Slightly more expensive than your regular Ray Ban Caravans, they're well worth every penny. This isn't a splurge, its an investment.

Pretty in Prada sunglasses: the new bold Baroque range from Prada.

Fri, 22 Jul 2011 13:37:00 +0000

Bright, beautiful and unashamedly baroque this new range oozes style - finally we have something arty to ooh and aahh over!!! What's more, the range has already got the celebrity seal of approval from Eva Mendes who was spotted last week wearing the Prada Baroque 27NS.The range includes two shapes of lens; the stylish round lens favoured by Miss Mendes and the iconic cat eye which has a certain 1950's Hollywood glamour feel - both of which are finished with baroque inspired detailing. What's more you can have your pick of different colours including a vibrant blue, chic cream and powdered pink. But if you're wanting to get your hands on a pair you better move quick ÛÒ the Baroque range is a limited edition. So snap up a pair today and be one of the select lucky few to be part of the baroque movement.

New Ray Ban RB3460 Flip Out Aviator

Fri, 08 Jul 2011 13:45:00 +0000

That's the thing with the Ray Ban Aviator - there's too much choice. Which one do you go for? I was having a look through the Pretavoir website today and counted around fifty different styles. You could wear one a week for nearly a year.

Polarised? Gradient Tint? Mirrored?

Ray Ban have come up with a solution to this: The RB3460 Aviator Flip Out with changeable lenses. Okay, so changeable lenses have been around for ages from other brands, it's nothing new. These however, are different. Firstly, each pair comes with three pairs of lenses, no less. One polarised, one gradient and one regular tinted (or mirrored, depending on which model you go for). Many swappable-lens sunglasses don't even come with one extra lens, never mind three.That's just the start. This new model is part of Ray Ban's Light Ray range. Light Ray is a super-light, flexible titanium alloy. This means the Flip Out Aviator weighs half as much as a regular RB3025 Aviator. Since it's such a flexible material, changing the lenses is a breeze - even for uncoordinated fingers like mine (See video below).Comfort wise, you can't beat it - you can barely tell you're wearing them. The other model that Ray Ban have kicked off their Light Ray range with is the RB3461 - the changeable-lens version of the classic Caravan model. Changing the lenses:

Why get the RB3460 over the regular Aviators?

Comfort. Did I mention they were light?

Three sunglasses in one. One of which is polarised to minimise glare for driving

Replace-ablilty. Are you someone that breaks stuff a lot? A new lens is a lot cheaper than a new set of Aviators

Prescription. We can even give you some prescription lenses to swap in and out - ideal for part time contact-lens wearers

These are available to order right now and come in three frame colour choices.

Ruthenium (Grey Silver Mirror, Grey Shaded, Grey Polarised)

Gold (Grey Green, Brown Shaded, Brown Polarised)

Black (Blue/Beige Shaded, Grey Green, Grey Shaded Polarised)

Check out the slightly weird promo video Ray Ban have released for these:

Maui Jim wins 'Best Sunglasses' award

Mon, 04 Jul 2011 13:10:00 +0000

US magazine Health, has awarded Maui Jim a much-respected 'Best Fitness Product' award for the Maui Jim Lighthouse sunglasses. Crediting the Lighthouse's incredibly light weight and comfort, as well as their excellent polarised lenses, they said "With flexible arms to hug your face and keep them in place, plus polarized lenses to nix glare, you won't want to take them off." The Lighthouse are available in three colours: Neutral Grey, Maui Rose and Maui HT and are available from Pretavoir for £90.90. Now has never been a better time to buy either, since we are offering a free i-cleen with every pair Maui Jims for a limited time. The i-cleen can be used to clean all your glasses and sunglasses, as well as touchscreens, computer screens and phones.

What sunglasses was Jay Z wearing at Wimbledon?

Fri, 01 Jul 2011 14:06:00 +0000

After watching his wife's performance at Glastonbury, Jay Z headed east to SW19 to catch a bit of tennis. Sitting alone (thanks to Beyonce's gig at Shepherds Bush) his view of Gasquet vs. Murray was faultless thanks to his position in the royal box and a pair of Persol 0649 sunglassesThe Persols come in a range of colours and are available with free UK delivery from the Pretavoir website. In other Wimbledon news, Ray Bans remain a favourite amongst the stars. Pippa Middleton was spotted in a pair of Ray Ban 3386 (below)and Andy Murray's girlfriend Kim Sears was seen in a pair of Wayfarers while cheering on her boyfriend.

What sunglasses does Bradley Cooper wear in The Hangover Part 2?

Tue, 21 Jun 2011 09:56:00 +0000

As the guy who leads Stu (Ed Helms) and Alan (Zach Galifianakis) through the day-after-the-night-before antics on the streets of Bangkok, Bradley Cooper's character (Phil) opts for the Oliver Peoples Benedict sunglasses.

The same frames as worn by Robert Downey Junior in Due Date, the Benedicts are available in silver/chrome sapphire, gold chrome/green as well as the gold chrome/amber model as seen in these movies.

In The Hangover's first outing, he went for the classic Rayban Aviator 3025, so he's clearly a fan of the aviator style (but then who isn't?).Both the Oliver Peoples Benedict and the Rayban Aviator 3025 are available from Pretavoir - why not order a pair for your next ill-fated stag do in Bangkok (or Vegas)?

Oakley Pitboss Unboxing

Mon, 30 May 2011 12:52:00 +0000

We got a chance to look at one of Oakley's more expensive models, the Pitboss today. In the video, we demonstrate Oakley's Hydrophobic coated lenses as well as showing off the Pitboss' collectors case (quite impressive, as cases for sunglasses go).The Pitboss Sunglasses have a kind of industrial, unbreakable feel to them with lots of straight edges and angles. The titanium details on the sides are quite cool, with the Oakley 'O' symbol in the Elite Series style embedded into it.it comes in a choice of three (fairly similar) colours all with Oakley's excellent polarised lenses. The Pitboss sunglasses are available from our website from today.

Calvin Klein CR1 Folding Reading Glasses

Wed, 25 May 2011 09:31:00 +0000

After seeing these tiny reading glasses from Calvin Klein folding up for the first time, I decided I'd have to make an animation about them to show off their design. The telescopic 'radio aerial' style arms are my favourite thing about these - there's something particularly satisfying about the action of folding and unfolding them.

£54.90 Delivered*

To give you some idea of scale, the case is around the length of a credit card, and about half as wide. For those who generally don't wear glasses for everyday vision, but find themselves reaching for a pair as soon as the newspaper is unfurled, these are perfect. Truly pocket-sized, they're ideal as a second pair of specs to keep in your handbag or as part of your 'wallet-phone-keys' that are always in your pockets every time you're out and about. The unisex CK CR1s are available in prescriptions ranging from +1.00 to +2.50. These are available on the Pretavoir website in a choice of four colours. You can buy them here.

Oakley Wind Jacket and Fast Jacket

Mon, 23 May 2011 10:28:00 +0000

So having got the video camera setup with the tripod in our office, we decided that making product videos was the order of the day. Fortunately for us, the Oakley rep had just arrived to show us a couple of new models that will be coming to Pretavoir's website soon. Armed with coffee, shiny new Oakleys, iMovie (and all the creativity we could muster) this ended up being the result. Enjoy![wpcol_1half id="" class="" style="">

Oakley Wind Jacket - Buy it Here

A special version of the Oakley Splitjacket, the Wind Jackets reinforce Oakley's strong link with motorcyclists. To me, they look more like they're aimed at the hog-riding Hell's Angel market than hanging about in the pits at the Superbike GP, but they can be turned quite easily into a 'normal' pair of Oakleys (i.e. the Split Jackets) by removing the the rubber lip and the strap. I think they would work really well in extreme sports too because of the strap and wind-blocking aspect of the design. I'm thinking rock or ice climbing. Or that thing with the wing suit that looks absolutely terrifying. Though the Oakley Wind Jackets only come with one lens, you can get others, and swapping them is simple. It uses the same process as the Oakley Jawbone, where the bottom of the frame under the lens is hinged. Just snap it down, take out the old lens and put in the new one. Personally, I find the system on the Fast Jacket easier but neither one is especially difficult. [/wpcol_1half]

Oakley Fast Jacket - Buy it Here

Oakley took the highly-popular Flak Jacket and added a feature that made it even better: Switchlock interchangeable lenses. Although you could change lenses in the Flak Jacket, the Fast Jacket makes it even speedier (Oakley really nailed it when naming this one). Each Fast Jacket comes with an extra set of lenses - meaning you get one for low, flat light and an all-purpose sunny conditions lens. They also have Oakely's excellent hydrophobic lens coating to repel, well, pretty much everything you don't want on a lens - water, dirt and oil. The Fastjackets also include all Oakley's usual excellent features - HDO Optics, Three Point Fit, O Matter Frame and Plutonite 100% UV-protecting lenses. See our Oakley Technology Page for more information.[wpcol_end_right]The Oakley Fast Jackets are now available to buy from Pretavoir, with the Wind Jackets ~~available soon~~ now also available!

Adidas Sunglasses & Goggles now at Pretavoir

Tue, 17 May 2011 11:07:00 +0000

Pretavoir are pleased to announce that we now stock Adidas Sunglasses and Adidas Goggles.Over the last week we have been hard at work adding a catalogue of sunglasses, goggles and accessories. The Adidas brand is a sports fashion orientated brand. Recently they have been pushing their presence online and offline.You can see their new advert below which is brilliant featuring various celebrities and sports icons including Katy Perry and David Beckham. The video also features the new song to headline JUSTICE's comeback "Civilisation", which I personally think is a really great track!Adidas sunglasses have a special feature which allows prescription inserts to be put inside the sunglasses. These are clipped into the frame behind the outer lens. This gives awesome flexibility and allows you to change the outer frame for different sporting scenarios.This awesome brand is fit for running, golf, cycling, skiing and much more. Check out the full range of Adidas eyewear.Enjoy!-Stefan